- AI, Voice Seen As Most Disruptive Tech For Journalists
Research Intelligencer, Joe Mandese - Tuesday, April 24, 2018
Automation -- including the role of newsfeed algorithms, artificial intelligence and voi ...
- Half Of Facebook Users Would Pay To Subscribe And/Or Buy Their Data Back
Research Intelligencer, Joe Mandese - Tuesday, April 24, 2018
Slightly more than half of Facebook users would pay for a versi ...
- When You've Got All Your Email Pistons Running
Show Daily, Joe Mandese - Tuesday, April 24, 2018
"Why are we holding email up to such a high standard?" Jas ...
- comScore Taps 360i's Wiener As CEO, Rob Norman Joins Board
MediaDailyNews, Joe Mandese - Monday, April 23, 2018
comScore has named Madison Avenue vet and 360i founder Bryan Wiener i ...
- Two In Five Tech Workers Deleted Facebook Or Tightened Their Privacy Settings
Research Intelligencer, Joe Mandese - Monday, April 23, 2018
One in seven tech industry workers said they deleted their Facebook accoun ...
- Tech Deals Ebb On Madison Avenue, Publishing Transactions Are Flowing
Research Intelligencer, Joe Mandese - Monday, April 23, 2018
After expanding in recent years, the percentage of merger & acquisition transactio ...
- The Rise Of The Humans
RTBlog, Joe Mandese - Monday, April 23, 2018
Maybe it's because I'm utterly confused by the second season opener ...
- Why Email Marketing Requires Such A Supple Wrist
Show Daily, Joe Mandese - Monday, April 23, 2018
In order to succeed as an email marketer in a "customer firs ...
- Customer First, Email Second
Show Daily, Joe Mandese - Monday, April 23, 2018
Fifteen years of emceeing summits about email marketing has taught MediaPost Vi ...
- Publicis Dominating Net Media Business Race
Research Intelligencer, Joe Mandese - Friday, April 20, 2018
As noted in Publicis' earnings report Thursday, the holding company has h ...
- Stock Market Valuation Trends For Publicly Traded Market Research Companies
Research Intelligencer, Joe Mandese - Friday, April 20, 2018
With one of the world's most valuable market research assets speculated ...
- Has 'Print' Media's Ad Spending Decline Bottomed Out?
Research Intelligencer, Joe Mandese - Thursday, April 19, 2018
A surge in demand for digital "print-originated" advertising will offset declines ...
- Americans Prefer Tech Firms, Not Government, Manage Disinformation Online
Research Intelligencer, Joe Mandese - Thursday, April 19, 2018
In the wake of revelations about the spread of disinformation via digit ...
- Putin Must Be Having A Blast, Literally
Red, White & Blog, Joe Mandese - Tuesday, April 17, 2018
A story published Tuesday by Russia's English-language news service Sputnik featured ...
- A Third Of Experts Predict Digital Media Will Do More Harm Than Good Over Next Decade
Research Intelligencer, Joe Mandese - Tuesday, April 17, 2018
Nearly a third of digital experts predict the internet will do mo ...
- Only 3% Of Marketers Deem MRC Video 'Viewability' A Reasonable Standard
Research Intelligencer, Joe Mandese - Tuesday, April 17, 2018
Even the MRC has acknowledged that current standards likely are not sufficien ...
- Outdoor's Multibillion-Dollar Opportunity: Hint, It's A 'Digital' Advertising One
Research Intelligencer, Joe Mandese - Wednesday, April 18, 2018
In a report on the rapid innovation and evolution of the digit ...
- Ads.txt Adoption Soars, Coverage Still Spotty
Research Intelligencer, Joe Mandese - Wednesday, April 18, 2018
The good news is that adoption of ads.txt in programmatic audience exchang ...
- Digital Remedy Acquires CrowdHere, Pahade Named COO
MediaDailyNews, Joe Mandese - Tuesday, April 17, 2018
CrowdHere, the video crowd-sourcing platform developed by Madison Avenue digital agency v ...
- CMOs: AOR Is DOA
Research Intelligencer, Joe Mandese - Monday, April 16, 2018
Once the mainstay of Madison Avenue, the so-called "agency of record" mod ...
- Mobile Advertisers Signal Lack Of Confidence In Third-Party Measurement
Research Intelligencer, Joe Mandese - Tuesday, April 17, 2018
Major marketers and agencies are not confident with independent sources of measureme ...
- Sorrell Resigns, Interim WPP C-Team Put In Place
MAD, Joe Mandese - Saturday, April 14, 2018
Sir Martin Sorrell, whose keen financial acumen transformed Madison Avenue in ...
- National TV Ad Loads Continue To Rise
Research Intelligencer, Joe Mandese - Monday, April 16, 2018
The commercial load in the average national TV hour rose to 11 ...
- BMO Discontinues Coverage Of Publicis, Upholds 'Market Perform' Rating
Research Intelligencer, Joe Mandese - Monday, April 16, 2018
The equities research team at BMO Capital Markets has discontinued its covera ...
- How Much Could Facebook Charge For Non-Ad-Supported Version?
Research Intelligencer, Joe Mandese - Monday, April 16, 2018
How much could Facebook charge users for a paid subscription version witho ...
- Taboola Embeds Newsfeed On Android Phones, Wants To Be 'Apple News' Of Native Publishing
RTBlog, Joe Mandese - Monday, April 16, 2018
Native advertising and "content discovery" platform Taboola has an ambitious plan ...
- Content Marketing Surges, Tops $16 Billion Worldwide
Research Intelligencer, Joe Mandese - Friday, April 13, 2018
Reflecting marketers' strategic push to bypass conventional advertising and media-buying, so-called "conte ...
- The Good News -- And The Bad News -- About The 'State Of The Media'
Research Intelligencer, Joe Mandese - Friday, April 13, 2018
The good news is that "being accurate" still is the most importa ...
- Cover Story: Something To See Here
Publishers Daily, Joe Mandese - Thursday, April 12, 2018
Cynics might say this week's "Time" magazine cover reflects some austerity ...
- It's Not TV, It's OTT: Data Reveals New Era Of Multichannel Fragmentation
Research Intelligencer, Joe Mandese - Thursday, April 12, 2018
comScore's new OTT Intelligence Report, published early this morning by UBS, sho ...