- Wagging The Dog, Literally
Red, White & Blog, Joe Mandese - Wednesday, August 15, 2018
"The President of the United States called a woman a DOG," auth ...
- Nielsen Rallies On News Of New Takeover Scenarios
MediaDailyNews, Joe Mandese - Tuesday, August 14, 2018
Shares of Nielsen stock rallied a bit on Monday on news th ...
- Share Of TV Channels Tuned Drops To 7%
MediaDailyNews, Joe Mandese - Tuesday, August 14, 2018
The share of TV channels tuned by the average American household h ...
- TV Channels Tuned Falls To 7% Of What The Average Household Receives
Research Intelligencer, Joe Mandese - Tuesday, August 14, 2018
U.S. TV households tuned to an average of 14.7 of 197.9 channe ...
- A Third Of Digital Marketers Say They Don't Invest In Online Advertising
Research Intelligencer, Joe Mandese - Tuesday, August 14, 2018
Only two-thirds (66%) of digital marketers "spend time and money" on onli ...
- Startup Finds Paying Consumers To Look At Ads Is About Value, Not Money
RTBlog, Joe Mandese - Monday, August 13, 2018
Of all the existential issues Madison Avenue has had to grapple wi ...
- Programmatic Darling The Trade Desk Exceeds Q2 Expectations, Wall Street Analysts Remain Mixed
MediaDailyNews, Joe Mandese - Friday, August 10, 2018
The Trade Desk, a publicly traded company that has emerged as t ...
- Report Finds U.S. Marketers Shifting From 'Data' To 'Identity'-Based Marketing, Proficiency Mixed
MediaDailyNews, Joe Mandese - Friday, August 10, 2018
It's no secret that the marketing industry has been shifting from "data-base ...
- ANA Publishes First 'Sponsored' Content Report Developed By DMA
MediaDailyNews, Joe Mandese - Friday, August 10, 2018
In a surprise development, The Association of National Advertisers published a repo ...
- ANA Finds Targeting Still Top Use Of People's Identities: Product, Site Design, Advanced TV Loom Large
Research Intelligencer, Joe Mandese - Friday, August 10, 2018
The Association of National Advertisers' just-released identity-based marketing report reveals a hi ...
- Digitas Finds Voice A Potential Threat To Brands, Adding Screens Is A Plus
Research Intelligencer, Joe Mandese - Wednesday, August 8, 2018
Digitas has released a new report reinforcing the potential threat that virtu ...
- 'Dish-Cutting' Outpaces Cord-Cutting, How Cable Is Becoming A Dumb Pipe
Research Intelligencer, Joe Mandese - Thursday, August 9, 2018
The media industry loves to use the term "cord-cutting," but a n ...
- 'Trump' Most Polarizing Brand In America
Marketing Politics Weekly, Joe Mandese - Wednesday, August 8, 2018
Based on the spread between Democrats and Republicans, Trump Hotels is t ...
- Ad Industry Voices Opposition To Census 'Citizenship' Question, Says It Will Boost Non-Respondent Bias
MediaDailyNews, Joe Mandese - Tuesday, August 7, 2018
Citing the negative impact it will have on response rates -- a ...
- What Serves The Public Conversation Best
Red, White & Blog, Joe Mandese - Wednesday, August 8, 2018
Hate speech is often in the mind of the beholder. To ...
- Prime-Time Upfront Volume, CPMs: 2008-09 Through 2018-19
Research Intelligencer, Joe Mandese - Wednesday, August 8, 2018
With upfront prime-time TV ad sales negotiations essentially wrapped up for 2018-1 ...
- Study Finds Ad Execs Hold Back Media Dollars Due To Poor Measurement
Research Intelligencer, Joe Mandese - Tuesday, August 7, 2018
Eighty-seven percent of ad execs say they "hold back" spending on med ...
- Politically Incorrect: Consumers Prefer Brands Remain Neutral
Research Intelligencer, Joe Mandese - Monday, August 6, 2018
Nearly two-thirds of consumers perceive American corporations as becoming more political, b ...
- Summertime, And The Grilling Is Sleazy: Brand-Safety Incidents Reported By RTB House
RTBlog, Joe Mandese - Monday, August 6, 2018
They say a picture is worth a thousand words. But when ...
- Handicap The New Fall Season, Courtesy Of Steve Sternberg
Television News Daily, Joe Mandese - Monday, August 6, 2018
As an added value to subscribers of MediaPost, we're offering free downloa ...
- Facebook Faces Civil Rights Backlash Over Political Ad Identity Disclosure Rule
Marketing Politics Weekly, Joe Mandese - Friday, August 3, 2018
Facebook, which recently tightened its identity and disclosure requirements for political advertise ...
- New & Improved: A Compilation Of Slogans Agencies Use To Brand Themselves
Research Intelligencer, Joe Mandese - Thursday, August 2, 2018
When I began covering the agency business for Adweek in the ear ...
- TV Still Most Trusted Source For Political News, Advertising Too
Marketing Politics Weekly, Joe Mandese - Thursday, August 2, 2018
A new report by the Video Advertising Bureau shows TV is t ...
- How Mr. Rogers' Neighborhood Became Cowards, Complicit, Maybe Even Corrupt
Red, White & Blog, Joe Mandese - Thursday, August 2, 2018
Tom Rogers, who as head of NBC Cable ushered in the e ...
- Study Reveals Marked Social Adoption Differences Between Gen Z, Millennials
Research Intelligencer, Joe Mandese - Thursday, August 2, 2018
Yes, youth markets are driving adoption of new forms of social medi ...
- Havas Expands 'Meaningful Brands,' Studies Role Content Plays -- Or Not
MediaDailyNews, Joe Mandese - Wednesday, August 1, 2018
"Sixty percent of the content brands are producing is not meaningful ...
- Time Spent With TV/Connected Devices Approaches 50 Billion Hours Monthly
Research Intelligencer, Joe Mandese - Thursday, August 2, 2018
Americans currently spend more than 48 billion hours each month accessing conte ...
- comScore, Hulu Team For New OTT Ratings System: All Major Nets Will Beta Test
MediaDailyNews, Joe Mandese - Tuesday, July 31, 2018
A new-and-improved comScore is making new strides in the next generation ...
- Most Marketers Plan To Go Direct-To-Consumer, Bypass 'Walled Gardens'
Research Intelligencer, Joe Mandese - Tuesday, July 31, 2018
Nearly two-thirds of marketers believe major brands will develop direct-to-consumer digital med ...
- What's The Value Of An Engaged Consumer Minute? Turns Out It's $1.81
MediaDailyNews, Joe Mandese - Monday, July 30, 2018
As so-called "rewarded, opt-in" advertising models gain steam on Madison Avenue, 'MediaPos ...