- Why Programmatic Is Fueling Digital Video Ad Spending
RTBlog, Joe Mandese - Monday, May 7, 2018
There's an interesting sidebar in the "Video Ad Spend" study released la ...
- Just An Online Minute: Actually, A Lot More Of Them
Research Intelligencer, Joe Mandese - Friday, May 4, 2018
Online's share of daily minutes spent with media has grown seven poin ...
- YouTube Is The 'Sleeping Giant' Of OTT
Research Intelligencer, Joe Mandese - Friday, May 4, 2018
That's the way digital video platform optimizer Pixability describes YouTube in i ...
- Vilified Cambridge Analytica Suspends Operations, Files For Bankruptcy
Digital News Daily, Joe Mandese - Wednesday, May 2, 2018
Cambridge Analytica, the controversial sophisticated audience data-targeting firm that helped Donald Trump ...
- Study Finds Few Americans Choose AdChoices, Know It Even Exists
MediaDailyNews, Joe Mandese - Thursday, May 3, 2018
Nearly eight years after it was launched, the ad industry's consumer ...
- Trade Groups To Offer FDA-Like 'Nutrition Labels' For Data Quality
MediaDailyNews, Joe Mandese - Thursday, May 3, 2018
The Advertising Research Foundation, Coalition for Innovative Media Measurement and Data &am ...
- Few Americans Choose AdChoices, Know It Even Exists
Research Intelligencer, Joe Mandese - Wednesday, May 2, 2018
Nearly eight years after it was launched, the ad industry's consumer ...
- Google, Other Media Brands Among America's 'Most Loved'
Research Intelligencer, Joe Mandese - Thursday, May 3, 2018
Google, followed closely by Hershey's, are America's "most loved brands," according ...
- Critics Have A Moderate Influence On Film Openings, And It's Mostly Negative
Research Intelligencer, Joe Mandese - Thursday, May 3, 2018
At a time when Madison Avenue seems transfixed by "influencer marketing," t ...
- Tuesday Is The 'Prime-Time' For Email
Research Intelligencer, Joe Mandese - Thursday, May 3, 2018
Tuesday generates the highest open rates, according to a study by SmartFocu ...
- Study Finds 'United' States Among Most Divided Nations, Cites Politics
Red, White & Blog, Joe Mandese - Wednesday, May 2, 2018
Political affiliation, more than wealth, religion, ethnicity, gender or any other attribut ...
- Analysis Reveals Omnicom Margin Advantage Over Peers, Cites Media Accounting
MediaDailyNews, Joe Mandese - Tuesday, May 1, 2018
Using an insightful common denominator -- the average annual revenue generated p ...
- Cable Erosion Accelerates, New Nielsen Data Marks One Of The Worst Declines Ever
Research Intelligencer, Joe Mandese - Tuesday, May 1, 2018
The trend line for U.S. cable network subscriptions isn't pretty. According ...
- IPG, Zefr Study Finds Content Targeting Less Intrusive, Less Likely To Be Skipped
Research Intelligencer, Joe Mandese - Tuesday, May 1, 2018
Can brands effectively target consumers without collecting their data? That's the questi ...
- DMA Joins Consumer Data Ethics Bandwagon, Invites Others
Research Intelligencer, Joe Mandese - Tuesday, May 1, 2018
A week after the Advertising Research Foundation held a "Town Hall" ...
- More Americans Deem Internet Bad For Society
Research Intelligencer, Joe Mandese - Monday, April 30, 2018
The percentage of Americans that deem the internet a "good thing" f ...
- Influencer Engagement Costs Range From As Little As $0.09 To As Much As $4.14
Research Intelligencer, Joe Mandese - Monday, April 30, 2018
The average cost per influencer engagement was 24 cents in 2017, accordi ...
- 'Is Self-Regulation Possible?'
RTBlog, Joe Mandese - Monday, April 30, 2018
If the Advertising Research Foundation's Town Hall on the ad industry's co ...
- Amazon Ad Biz Upgraded By Billions, On Track To Become One Of The World's Biggest
Research Intelligencer, Joe Mandese - Friday, April 27, 2018
Amazon is on track to be a nearly $20 billion advertising busine ...
- Ad Prices Soar As Demand Outpaces Facebook Supply
Research Intelligencer, Joe Mandese - Thursday, April 26, 2018
The headline in Facebook's first-quarter earning results continues to be its surgi ...
- The 'Prime-Time' Of Webinar Marketing
Research Intelligencer, Joe Mandese - Thursday, April 26, 2018
Given the b-to-b audience nature of the medium, the sweet spot ...
- Google Takes 28% Of Time Americans Spend With Platforms, Facebook Goes The 'Other Direction'
Research Intelligencer, Joe Mandese - Thursday, April 26, 2018
An analysis of Americans' time spent with major digital platforms supports continu ...
- 360i Rotates Management Team, Taps Belsky As New CEO
MediaDailyNews, Joe Mandese - Wednesday, April 25, 2018
One day after announcing that founder Bryan Wiener had stepped down ...
- In Journalism We Trust (Not So Much)
Red, White & Blog, Joe Mandese - Wednesday, April 25, 2018
Seventy-one percent of the world's top journalists believe the public has "lo ...
- Forrester: Marketing Tech Spending To Exceed $122 Billion By 2022
Research Intelligencer, Joe Mandese - Wednesday, April 25, 2018
Marketers will invest more than $122 billion in marketing technology expenditures ...
- Obit: Monroe Mendelsohn's Mitch Lurin, Dead At 76
Research Intelligencer, Joe Mandese - Wednesday, April 25, 2018
Long-time U.S. media research executive Mitch Lurin died March 28. He w ...
- Purple's Hyper-Elastic Marketplace
Show Daily, Joe Mandese - Wednesday, April 25, 2018
Brett Swensen, email & automation manager at mattress brand Purple, demonstrated literal ...
- Nativo Taps Cohen As CTO, Kim As CFO
Digital News Daily, Joe Mandese - Monday, April 23, 2018
Native advertising platform Nativo has named Oded Cohen chief technical officer a ...
- Half Of Facebook Users Would Pay To Subscribe And/Or Buy Their Data Back
MediaDailyNews, Joe Mandese - Tuesday, April 24, 2018
About half of Facebook users would pay to subscribe to a versi ...
- AI, Voice Seen As Most Disruptive Tech For Journalists
Research Intelligencer, Joe Mandese - Tuesday, April 24, 2018
Automation -- including the role of newsfeed algorithms, artificial intelligence and voi ...