- Media Buyers: GDPR Will Make 43% Of Consumer Targeting Data Unusable
Research Intelligencer, Joe Mandese - Thursday, May 24, 2018
On the eve of Friday's deadline for the EU's new GDPR (Gener ...
- Sinclair, And Present Danger: Exploiting America's Trust In Local TV News
Red, White & Blog, Joe Mandese - Wednesday, May 23, 2018
At a time when certain local broadcasters are becoming more aggressive ...
- More, Not Fewer Americans Say They Click To Agree Without Reading Terms Of Service
Research Intelligencer, Joe Mandese - Wednesday, May 23, 2018
Despite supposedly heightened concerns about privacy and the appropriation of personal dat ...
- Starbucks Dominates Mobile Payments Market
Research Intelligencer, Joe Mandese - Tuesday, May 22, 2018
If there was any doubt that Starbucks is as much a med ...
- CMO Role Continues To Grow More Complex, Adding More Functions Related To Platforms And Data
Research Intelligencer, Joe Mandese - Tuesday, May 22, 2018
Nearly 20 years ago Grey Interactive Founder Norman Lehoullier gave a presentati ...
- Another GroupM-er Goes To The Supply-Side, Pangis Named NCC Chief
MediaDailyNews, Joe Mandese - Monday, May 21, 2018
Senior GroupM veteran Nicolle Pangis has joined spot cable sales rep N ...
- Media Buyers Split On TV Ad $ Shift To Digital, Anticipate Strong Demand This Upfront
Research Intelligencer, Joe Mandese - Monday, May 21, 2018
Asked which direction their clients would be shifting their TV and digit ...
- It's Settled: Here's The Best Case For Blockchain In Digital Media Buying
RTBlog, Joe Mandese - Monday, May 21, 2018
I was already thinking about the role blockchain may or may n ...
- What's The Value Of Consumer Data (To The Consumer)?
MediaDailyNews, Joe Mandese - Friday, May 18, 2018
What began as a discussion about the role blockchain technology likely wi ...
- The Correlation Between CEO And Corporate Reputation
Research Intelligencer, Joe Mandese - Friday, May 18, 2018
It may be common sense that CEO's with strong reputations also ha ...
- Amazon Most Trusted Retail Brand, Apple/Best Buy Most Polarizing
Marketing Daily, Joe Mandese - Wednesday, May 16, 2018
The index shows Amazon's dominance by a wide margin over the ne ...
- Pivotal Upgrades 2018 Ad Expansion To +4.8%, Even More If China's Ad Exports Are Factored
Research Intelligencer, Joe Mandese - Thursday, May 17, 2018
Pivotal Research Group analyst Brian Wieser, perhaps the most respected economist tracki ...
- Psychotherapy Queries Surge Post Trump Election
Marketing Politics Weekly, Joe Mandese - Thursday, May 10, 2018
Is there a correlation between Donald Trump's election and psychological or emotion ...
- Will Automation Disrupt Democracy? Debate Yields Dystopian Outlook
Red, White & Blog, Joe Mandese - Wednesday, May 16, 2018
From the Arab Spring to Russia's hacking of America's Fall 2016 election ...
- eMarketer's A Little Less Ex-Uber-Ant, Revises User Estimates Downward
Research Intelligencer, Joe Mandese - Tuesday, May 15, 2018
The statsmasters at eMarketer this morning revised their estimates for ride-sharing servi ...
- Amazon Most Trusted Retail Brand, Apple/Best Buy Most Polarizing
Research Intelligencer, Joe Mandese - Tuesday, May 15, 2018
Amazon ranks as the most trusted retail brand, according to results ...
- GroupM Revealed To Be Videology's Largest Creditor, Owed $35 Million-Plus
MediaDailyNews, Joe Mandese - Monday, May 14, 2018
In a rare public disclosure revealing the financial relationship between a b ...
- 'All Other' Wins 2017 Media Billings Race, 2018 Gets Off To An Impressive Start
Research Intelligencer, Joe Mandese - Monday, May 14, 2018
Publicis Media dominated the major agency holding companies' in media billings gai ...
- How I Became A Third Party: A First-Person Account
RTBlog, Joe Mandese - Monday, May 14, 2018
Our industry loves a good party, but lately, it's become obsessed wi ...
- U.S. Digital Ad Spend Tops $88 Billion, 21% Gain Over 2016
Digital News Daily, Joe Mandese - Thursday, May 10, 2018
Digital ad spending set a new record in 2017 -- topping $ ...
- What Blows Brian Wieser's Mind? Stumbling Upon Billions Of Ad Dollars Coming From China
Digital News Daily, Joe Mandese - Thursday, May 10, 2018
Speaking as a guest commentator during an IAB webinar briefing the pre ...
- Media Intel & PR Measurement Market Reaches Nearly $3.5 Billion
Research Intelligencer, Joe Mandese - Friday, May 11, 2018
The emergence of an "earned" media marketplace, as well as a shi ...
- TubeMogul Founder Wilson Joins Tubi's Board
Digital News Daily, Joe Mandese - Wednesday, May 9, 2018
Free, ad-supported over-the-top movie and TV streaming service Tubi has named advertisi ...
- Media Kitchen Promotes Lowenthal To CEO
MediaDailyNews, Joe Mandese - Wednesday, May 9, 2018
MDC's The Media Kitchen has promoted Barry Lowenthal to CEO from Preside ...
- Facebook Ad Revenue: Advertisers Vs. Users
Research Intelligencer, Joe Mandese - Thursday, May 10, 2018
Aside from stumbling upon billions of "outbound" digital ad dollars from China ...
- Digital CPMs Expand, But Lag Market Growth
Research Intelligencer, Joe Mandese - Thursday, May 10, 2018
The good news is for the digital advertising economy is that pric ...
- Suppose They Gave A Press Briefing And Nobody Came
Red, White & Blog, Joe Mandese - Wednesday, May 9, 2018
In his latest attack on America's free press, President Donald Trump th ...
- Consumers Twice As Likely To Share Personal Data, If Relevant And Transparent
Research Intelligencer, Joe Mandese - Wednesday, May 9, 2018
Despite a national and global debate over consumer data privacy and maj ...
- ANA Finds White, Able-Bodied Heterosexual Males Dominate Its C-Suite
Research Intelligencer, Joe Mandese - Tuesday, May 8, 2018
After an exhaustive, seven year internal examination of the "gender equality a ...
- Who's On First: IPG Weighs In On Programmatic Auction Shift
MediaDailyNews, Joe Mandese - Tuesday, May 8, 2018
Interpublic's Magna unit this week published a report on the shift fr ...