- Just Earn It: Kaepernick Spot Delivers 2-to-1 Social Vs. Paid Value
MediaDailyNews, Joe Mandese - Thursday, September 13, 2018
While Nike spent about $4 million on paid TV ads, it generat ...
- Report Finds Digital Ad Discrepancies Remain High, In Need Of Solution
Research Intelligencer, Joe Mandese - Friday, September 14, 2018
More than a third of ad execs say their digital ad inserti ...
- The Carbon Is The Message: Havas To Manage How Ads Impact Climate
MediaDailyNews, Joe Mandese - Thursday, September 13, 2018
Havas says the "Climate Solidarity Initiative" will help marketers offset the carb ...
- Forrester Finds Agencies In Need Of Their Own Transformation, MDC Has An Opportunity
Research Intelligencer, Joe Mandese - Thursday, September 13, 2018
Big agencies like to tout how they manage their clients' "business transformation ...
- Mediasmith Buys Out Smith, Retains Focus On Media
Digital News Daily, Joe Mandese - Wednesday, September 12, 2018
Founders David Smith and Karen McFee have sold Mediasmith -- not ...
- For Most Americans, Personal Data Privacy Now Rivals The Bill Of Rights
Red, White & Blog, Joe Mandese - Wednesday, September 12, 2018
For most Americans, their personal data privacy now rivals our Constitution's mo ...
- Study Reveals Higher Rates Of Ad Fraud For Non-Ads.txt Sites
Research Intelligencer, Joe Mandese - Tuesday, September 11, 2018
The latest edition of Pixalate's quarterly tracking of ads.txt adoption shows ...
- Just View It: Real-Time Reactions To Nike's Kaepernick Spot
RTBlog, Joe Mandese - Monday, September 10, 2018
A real-time video dial-test of nearly 2,000 American viewers shows a polarizati ...
- What The Holding Cos. Are Holding: Report Delineates Account Composition
Research Intelligencer, Joe Mandese - Saturday, September 8, 2018
We call them "holding companies," but the truth is Madison Avenue's bigge ...
- Nike's 'Net Favorability' Plummets, Mostly Among Republican Sentiment
Research Intelligencer, Joe Mandese - Thursday, September 6, 2018
Nike's "net favorability" rating declined following news about its new "Just ...
- In Brands We Trust: Study Finds Higher Loyalty, Recommendations, Sales
Research Intelligencer, Joe Mandese - Thursday, September 6, 2018
At a time when trust issues seem greater than ever before, ...
- Trump Dumps On Google's Organic Results, But Remains One Of Its Biggest Paid Advertisers
Marketing Politics Weekly, Joe Mandese - Wednesday, August 29, 2018
President Trump may be down on Google's organic news search results, b ...
- comScore's Wiener 'Gets Band Back Together,' Names 360i's Hofstetter President
MediaDailyNews, Joe Mandese - Wednesday, September 5, 2018
Four months after founding partner Bryan Wiener left to run comScore, Sar ...
- So Long, 'Donald J. Trump'
Red, White & Blog, Joe Mandese - Wednesday, September 5, 2018
Today, I'm doing the same for Donald J. Trump that I've be ...
- Obit: MRI Co-Founder Alain Tessier, Dead At 85
MediaDailyNews, Joe Mandese - Tuesday, September 4, 2018
Alain Tessier, who along with the late Timothy Joyce, co-founded essential med ...
- Why Most New Broadcast Shows Will Flop
Research Intelligencer, Joe Mandese - Tuesday, September 4, 2018
In what other business does a company refuse to advertise its produ ...
- Contrary To Goldfish Wisdom, Most Pros Say Their Attention Spans Have Grown
Research Intelligencer, Joe Mandese - Tuesday, September 4, 2018
Despite ubiquitous ad industry comparisons of consumer attention to less than th ...
- The Gaslighting Bloviator And The War On Reality
Red, White & Blog, Joe Mandese - Wednesday, August 29, 2018
By going after Google's search algorithm this week, Trump fails to understa ...
- Index Exchange's 'Trust' Had Been Trending Upward Prior To Bid-Caching Backlash
Research Intelligencer, Joe Mandese - Wednesday, August 29, 2018
Just prior to being exposed for quietly using the questionable practice ...
- Report Finds In-House Agencies More Likely To Service Creative Than Media
Research Intelligencer, Joe Mandese - Tuesday, August 28, 2018
Media planning and buying, programmatic media, data analytics and research have relative ...
- Economic Optimism Erodes Among Top Marketers
Research Intelligencer, Joe Mandese - Tuesday, August 28, 2018
The confidence of top marketers in the U.S. economy has fallen fr ...
- U.S. Ad Market Expands 10% In July, Digital Continues To Be The Beneficiary
Research Intelligencer, Joe Mandese - Monday, August 27, 2018
The national U.S. ad marketplace expanded 10% in July, thanks largely ...
- How One Exchange Turned Cache Into Cash, Why It May Continue Doing So
RTBlog, Joe Mandese - Monday, August 27, 2018
Weeks after a renegade digital ad exchange was forced to stop usi ...
- Cover Story: 'In Deep'
Publishers Daily, Joe Mandese - Thursday, August 23, 2018
This week's "Time" magazine cover will feature the third rendition of illustrat ...
- Global Marketing Approaches $1.3 Trillion, U.S. = Two-Fifths Of It
Research Intelligencer, Joe Mandese - Thursday, August 23, 2018
Worldwide marketing spending will approach $1.3 trillion this year, with about two-fift ...
- Florida Dominating Google Political Ad Buys
Marketing Politics Weekly, Joe Mandese - Monday, August 20, 2018
In what is shaping up to be one of the most hot ...
- 44 Years Later, The Medium Is An Even More Powerful Message
Red, White & Blog, Joe Mandese - Wednesday, August 22, 2018
A picture may be worth a thousand words, but when the pictu ...
- e-Commerce Consolidates Around Increasingly Concentrated Holiday Season
Research Intelligencer, Joe Mandese - Wednesday, August 22, 2018
The concentration of e-commerce holiday spending around key dates leading up ...
- Few Facebook Users Have Heard Of 'Watch,' Fewer Actually Watch It
Research Intelligencer, Joe Mandese - Tuesday, August 21, 2018
More than a year after its launch, few Facebook users say th ...
- Google Employees OK With Censored Search In China
Research Intelligencer, Joe Mandese - Monday, August 20, 2018
If the sentiment of its own organization is any indication, Google like ...