- Demand Exceeds Supply For -- Surprise -- A Print Medium
RTBlog, Joe Mandese - Monday, July 18, 2022
"Demand has skyrocketed and supply chain woes continue to hamper all segmen ...
- CVS Takes 'Best In Show,' L'Oreal Wins 'Media Plan Of The Year' At ANA In-House Agency Awards
MediaDailyNews, Joe Mandese - Friday, July 15, 2022
Molson Coors in-house agency VOLT won the "In-House Agency of the Ye ...
- Forrester: OMG Has Best Offering, Publicis Wins On Strategy, GroupM In Market Presence
MediaDailyNews, Joe Mandese - Thursday, July 14, 2022
Omnicom Media Group has the best "current offering," but Publicis Media Gro ...
- Truth Well Gaslighted
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
When exactly did one of the greatest agency brands change one ...
- Poll: All But One Agency Agree To Honor Their Own Embargoes
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
"No bueno if the source breaks their end of the bargain... ...
- Dentsu Also Revises Outlook Downward, Cites Same Reasons: Inflation, Global Unrest
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
"Even with everything which has happened in recent months, the advertising recove ...
- Paramount Ad Chief Ross To Receive Center For Communciations Stanton Award
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
The prestigious award, the 39th annual one, was named after broadcasting pione ...
- If You Believe 'Bothsidesism,' You Believe In An Oxymoron
Red, White & Blog, Joe Mandese - Wednesday, July 13, 2022
Opinions among journalists vary based on how they view "misinformation," while opinio ...
- Council Finds New Phase Of 'High-Velocity' Data, Most Brands Still Not Using AI Pervasively
MediaDailyNews, Joe Mandese - Tuesday, July 12, 2022
"Many need to get better at extracting relevant data signals across channel ...
- Sarah Fay On Ad Industry AI: 'Don't Do Nothing'
MediaDailyNews, Joe Mandese - Tuesday, July 12, 2022
"I'm not saying you just let the machine do the work," s ...
- The Second Coming Of Joe Jaffe
MediaDailyNews, Joe Mandese - Monday, July 11, 2022
"You know what would be a better title," Jaffe says after ...
- Not-So-Ready Player Brands
RTBlog, Joe Mandese - Monday, July 11, 2022
While the first foray into the metaverse for many marketers is brand ...
- 'New Economy' Brands First To Cut Back Due To Headwinds In Actual Economy
MediaDailyNews, Joe Mandese - Friday, July 8, 2022
"Ad budget cuts are being led by former emerging categories that ha ...
- Havas Media Group Means Business, Literally
MediaDailyNews, Joe Mandese - Thursday, July 7, 2022
HMG this morning consolidated its B2B services under a new, aptly nam ...
- Geopath Taps PatientPoint's Luken To Head Product, Facilitate New Strategic Path
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2022
The initiative includes a "comprehensive cataloging and inventory auditing across all O ...
- When It Comes To Protecting Privacy, Some VPN Apps Are More Virtual Than Others
Mobile Insider, Joe Mandese - Thursday, July 7, 2022
Ten percent of them actually transmit their users' location in the advertisi ...
- Horizon Acquires Revenue Enablement Institute, Launches Data-Driven B2B Unit
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2022
Horizon tapped long-time B2B marketing exec Chris Hummel to run its n ...
- Comscore Taps CFO Carpenter As CEO, Livek Retires As Largest Non-Institutional Shareholder
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2022
Shortly after announcing plans to retire as CEO and Executive Chair, Liv ...
- Havas Media Taps Long-Time Media Exec -- And Former Mayor -- As Head Of Growth
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2022
Matthew Bogusz previously held senior roles at Zenith, Starcom and OMD, a ...
- The GOP Gang That Could Shoot Straight... Into Their Own Feet
Red, White & Blog, Joe Mandese - Wednesday, July 6, 2022
Two-thirds of Americans say they're more likely to vote for a candida ...
- In Sparks & Honey's World, Nothing Is Certain Except Death, Taxes And This New Report
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2022
The agency's "Uncertainty Report" draws on millions of signals to highlight t ...
- Report Finds Advertisers Insufficiently Trained, Should Have A 'Chief Media Officer'
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2022
"The fastest-growing area of training is the demand for addressing capability ga ...
- Dentsu International Taps Bronson To Lead 'Brand Assurance' Expansion, Is Ambiguous About How It's Expanding It
MediaDailyNews, Joe Mandese - Thursday, June 30, 2022
Other than Bronson's promotion to a global role, the agency didn't s ...
- Why I'm Endorsing Liz Cheney For President
Red, White & Blog, Joe Mandese - Friday, July 1, 2022
Technically, I think "Red, White & Blog" may be the first publicati ...
- Misinformation Rater Offering Free Compliance Assessment To Advertisers, Agencies, Ad Tech
MediaDailyNews, Joe Mandese - Thursday, June 30, 2022
The offer, available through Sept. 1, comes on the heels of n ...
- Horizon Diversifies Again, Moves Into 'Experiential Transformation Space'
MediaDailyNews, Joe Mandese - Thursday, June 30, 2022
"The pandemic created a quickly evolving marketing landscape - pushing brands ...
- 'Advertising Week' Sold By Stillwell, Cash Deal Includes Whole Shebango!
MediaDailyNews, Joe Mandese - Wednesday, June 29, 2022
"Advertising Week," which began as a gleam in the eye of long-ti ...
- FCC Commissioner Asks Google, Apple To Remove TikTok From App Stores
MediaDailyNews, Joe Mandese - Wednesday, June 29, 2022
In letters to Apple and Google, Commissioner Brendan Carr alleged TikTok ...
- How Theocrats Became The Grand New Party
Red, White & Blog, Joe Mandese - Tuesday, June 28, 2022
America is now a three-party system -- Democrats, old school Republicans, a ...
- Advertising's New CPM: Carbon Prevention Media
RTBlog, Joe Mandese - Monday, June 27, 2022
Big brands have moved well beyond criticisms of greenwashing, and even simp ...