- Americans More Cognizant Of Nuclear War Coverage, Many Say It Normalizes It
MediaDailyNews, Joe Mandese - Wednesday, March 9, 2022
While most Americans say the media coverage has been appropriate, many belie ...
- Spinning The Unspinnable
Red, White & Blog, Joe Mandese - Wednesday, March 9, 2022
For some people, Putin's spin is easy to see. Others don't s ...
- Why Fox Is Using The Blockchain To Take Over An Actual Block
MediaDailyNews, Joe Mandese - Monday, March 7, 2022
As the first blockchain sponsor of SXSW, Fox's Blockchain Creative Labs wi ...
- Imagine An Ad Pro Who Felt So Moved He Created This Spot For Ukraine
MediaDailyNews, Joe Mandese - Tuesday, March 8, 2022
"I found myself at my computer writing a script for a vid ...
- ANA Calls On Members To Support Russian Sanctions, 25% Have Already Cut Media Spending
MediaDailyNews, Joe Mandese - Friday, March 4, 2022
A poll of ANA members found half support providing Ukraine with ai ...
- Zenith Finds OTC Ad Spending Is Nothing To Sneeze At (Unless You're A Cold/Flu Brand)
MediaDailyNews, Joe Mandese - Monday, March 7, 2022
"Most other sub-categories continued to grow, and sales of sleep aids spiked ...
- Omnicom Licenses Audience Data Based On Past Purchases, Integrates With Omni
MediaDailyNews, Joe Mandese - Monday, March 7, 2022
The "purchase-based media scoring" method will be applied to Omni's "inventory graph ...
- Consensual Targeting
RTBlog, Joe Mandese - Monday, March 7, 2022
Question: When was the last time GM asked you for permission ...
- P&G's Pritchard Likens Upfront To Buying 'Toilet Paper,' Issues Call For Innovation
MediaDailyNews, Joe Mandese - Thursday, March 3, 2022
"Do we buy anything else this way?" he asked. "The only thi ...
- Cannes Lions Suspends Russian Entries, Waives Fees For Ukraine Delegates
MediaDailyNews, Joe Mandese - Friday, March 4, 2022
"We stand together with our friends in Ukraine, and our many partne ...
- Marketer-Led Measurement Initiative To Be 'Productionalized' By Early 2024
MediaDailyNews, Joe Mandese - Friday, March 4, 2022
"I want this to be the measurement solution that captures it all ...
- Russia's New Pogrom
Red, White & Blog, Joe Mandese - Friday, March 4, 2022
"One recent study found 10 anti-Semitic incidents daily around the globe, almo ...
- Biased Metrics, False Narratives Take The Cake On Day 1 Of ANA Conference
MediaDailyNews, Joe Mandese - Thursday, March 3, 2022
The day revealed improvements like speedier payment cycles to minority-owed media, b ...
- There's An Ape For That
Mobile Insider, Joe Mandese - Thursday, March 3, 2022
The question you should be asking yourself is, what's the application f ...
- With A Gazillion Possible Choices, Gimbal/true[X] Settles On 'Infillion'
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
"The fact that we build technology for a complex and fragmented indust ...
- Meta Details War Effort, 'Demonetizes' Russian State Media
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
"We all feel like we have entered into new territory here," sa ...
- PMG Teams With Kerv To Bring 'Shoppable' Video To TikTok
MediaDailyNews, Joe Mandese - Wednesday, March 2, 2022
The breakthrough follows a series of similar integrations developed by Kerv f ...
- Comscore Begins Search For New CEO, Livek Will Retire
MediaDailyNews, Joe Mandese - Monday, February 28, 2022
Executive search firm Spencer Stuart has been retained to handle the sear ...
- 'My Name Is Caroline And I'm An Avatar'
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
The Havas unit launches NAverse, the first-ever addiction support group meeting ...
- Japan Demonstrates Yen To Advertise, Surges To 6.8 Trillion In 2021
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
Dentsu estimates Japan's 2021 ad economy expanded 10.4% overall, and 21.4% ...
- NBCU Beefs Up Measurement Spin Team, Recruits Comscore's Ripley
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
Ripley will lead the company's "narrative around ad technology, data and cross-platfo ...
- Obit: Beloved Media Services Exec Russell Zingale, Dead At 62
MediaDailyNews, Joe Mandese - Monday, February 28, 2022
Zingale, who was inducted as a MediaPost All Star in 2021, l ...
- It's A Seller-Defined World And Advertisers Are Just Living In It
RTBlog, Joe Mandese - Monday, February 28, 2022
Suppliers like NBCU are "certifying' audience measurement, GroupM is integrating "supply-side" tec ...
- Study Benchmarks Cheapest/Most Expensive Ad Media
MediaDailyNews, Joe Mandese - Friday, February 25, 2022
Digital display, followed by out-of-home, are the most cost-effective. Print newspaper a ...
- ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution
MediaDailyNews, Joe Mandese - Friday, February 25, 2022
In response to trade reports earlier this week about its plans ...
- Or: How Putin Learned To Stop Worrying And Love The Bomb
Red, White & Blog, Joe Mandese - Friday, February 25, 2022
Type "Putin," "Ukraine," "nuclear" and "threat" into Google News and you'll g ...
- BMO Initiates DoubleVerify With An 'Outperform' Rating
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
Citing long-term demand from the digital ad industry for its verification, fra ...
- GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, 'Disruptive New Pricing Models'
MediaDailyNews, Joe Mandese - Thursday, February 24, 2022
The new "premium marketplace" gives clients the option of paying based ...
- OMG, WTF Is The 'IRL' Ad Economy?
MediaDailyNews, Joe Mandese - Thursday, February 24, 2022
According to WARC, it's about $44.4 billion. Really. ...
- News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
NewsGuard's ratings will be incorporated into Pulsar, a platform that helps brand ...
