- Study Finds 38% Of Brands Already In 'Recession,' Albeit A Loyalty One
MediaDailyNews, Joe Mandese - Tuesday, August 2, 2022
"Nearly seventy percent of consumers believe a recession has already arrived," bra ...
- Saatchi's Pregnant Unpause
RTBlog, Joe Mandese - Monday, August 1, 2022
"Our iconic Pregnant Man advert has no business being this absurdly releva ...
- It's Time For A Change, And By That, I Mean A Crisis
Red, White & Blog, Joe Mandese - Friday, July 29, 2022
More than a decade since a delegation of ad pros met wi ...
- Fila Signs Multiyear Sports Marketing Agreement With Havas
MediaDailyNews, Joe Mandese - Wednesday, July 27, 2022
Havas Sports & Entertainment Italia will handle the assignment, which includes curre ...
- IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly Worse
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
The findings are based on a recent IAB survey of ad exe ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For Media
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
While 75% of procurement execs say their role managing media has be ...
- NCS' Dupree To Retire, Miles Named New CEO Of Nielsen JV
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
Dupree, who joined in 2019 after a storied career at Arbitron, Niels ...
- When A Surge In Retail Ad Spending Is A Negative Leading Indicator
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
"With rising consumer prices, discount store marketers sought the attention of val ...
- GroupM Taps MediaCom's Slaymaker As Deputy Global Investment Chief
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
A long-time GroupM agency exec, Slaymaker most recently was Chief Investment Offic ...
- New Index Ranks Brands Based On Misinformation Risk, Tesla Is No. 1
MediaDailyNews, Joe Mandese - Wednesday, July 27, 2022
The index is a collaboration of misinformation ratings service NewsGuard, and Pulsa ...
- U.S. Ad Inflation Approaching Consumer Price Hikes, Projected To Moderate Next Year
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
While linear TV continues to have the highest inflation rates, the on ...
- Nature Conservancy Taps CDR For DRTV
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
The assignment -- which includes media buying, digital marketing, earned media a ...
- Geopath Expands Into Audio Out-of-Home Measurement
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
The deal with retail audio ad network Stingray, will include new too ...
- Nike Taps PMG As North America Media AOR, Initiative For International
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
As part of the assignment, Nike will utilize PMG's homegrown Allie technolo ...
- Media Agency Growth Rebounds In 2021, 'Non-Traditional' Services Now The Majority Of Billings
MediaDailyNews, Joe Mandese - Monday, July 25, 2022
For the third year in a row, Dentsu X was the fastest-growi ...
- Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To Lose
RTBlog, Joe Mandese - Monday, July 25, 2022
I've never made a call like that, but based on last week ...
- Media, Data, Engagement Units Lag Overall IPG Growth
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
The segment, which includes Mediabrands, Kinesso and Acxiom, grew only 3.3% ...
- All-Cash Home Lender Zigzy Taps Harmelin For Media
MediaDailyNews, Joe Mandese - Friday, July 22, 2022
The agency broke its first campaign earlier this month in Dallas, utilizi ...
- Season One, Episode 15
Red, White & Blog, Joe Mandese - Friday, July 22, 2022
The Select Committee may or may not win a Justice Department indictmen ...
- 'Clean Room' Developer InfoSum Reboots, Launches Platform Making Consumer Data More Frictionless
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
The new platform is more of a refinement, streamlining the process ...
- Wavemaker Taps Geoff Spies To Direct Sports & Live Practice
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
He joins from Omnicom's Optimum Sports unit, and has more than ...
- UM's Kiernan Named IPG Mediabrands Chief
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
She succeeds Daryl Lee, who held the role for nearly three year ...
- But How Do We Decarbonize Mobile?
Mobile Insider, Joe Mandese - Thursday, July 21, 2022
There are more than 7.7 billion mobile phones on the planet, generati ...
- Horizon Taps Creative Vet Scarlott For New Role 'Intersecting Data And Creativity'
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2022
The agency described the role as being responsible for "strategically sound, innovativ ...
- Horizon Detects Inflation-Era Consumer Segments, Divides America Into Three Economic Mindsets
MediaDailyNews, Joe Mandese - Wednesday, July 20, 2022
The segments require both new messaging, as well as media strategies, ...
- The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months
MediaDailyNews, Joe Mandese - Monday, July 18, 2022
The contraction follows a steady deceleration of the U.S. ad market's expansi ...
- WFA Finds Most Advertisers Satisfied With Agency Rosters, Fewer Plan Changes
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2022
While the vast majority of global marketers have recently planned or a ...
- GroupM Unveils Plan For Industry-Wide Standard To Reduce Media's Carbon Output
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2022
GroupM will release an alpha version of the new media carbon-reduction calculat ...
- ANA Releases First-Ever Guidelines For Measuring Influencer Marketing
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2022
"Lack of both consistency and transparency has limited organic influencer marketing's val ...
- Wavemaker Taps Writer Arnold To Lead Communications For The Americas
MediaDailyNews, Joe Mandese - Monday, July 18, 2022
She succeeds Kaya Heitman, who earlier this year moved to executive direct ...