- From Swimsuits To C-Sections: Frida Mom Signs As Sports Illustrated's First 'Pay With Change' Sponsor
Publishers Daily, Joe Mandese - Friday, April 15, 2022
The high-profile publishing sponsorship comes after ABC rejected the pregnancy-relevant brand's Osc ...
- Dentsu Deploys 'Attention Metrics,' Begins Transacting On It
MediaDailyNews, Joe Mandese - Wednesday, April 13, 2022
"We're actually planning, optimizing and buying against it," Chief Investment Officer Ca ...
- Garbage In, Garbage Out
MediaDailyNews, Joe Mandese - Thursday, April 14, 2022
"Alternative currency is not just a question of research and methodology. It ...
- Mobile Ad Growth 'Re-Accelerates,' Reverses 3-Year Downward Trend
Mobile Insider, Joe Mandese - Thursday, April 14, 2022
Part of mobile's deceleration in recent years was likely due to saturati ...
- Obit: Nielsen TV Ratings Stories, Dead At 72
TVBlog, Joe Mandese - Thursday, April 14, 2022
"I was thinking the other day that ratings stories don't mean ve ...
- If You Make News Here, You Will Make It Everywhere
TVBlog, Joe Mandese - Wednesday, April 13, 2022
There have been 159 mass shootings in the U.S. so far th ...
- Autocracy Dies In Lightness
TVBlog, Joe Mandese - Tuesday, April 12, 2022
"The thing [Putin] did not fully anticipate is the degree to whi ...
- Horizon Unveils 'Polycultural' Segmentation Platform, Will Use As Part Of Its 'Pre-Upfront'
MediaDailyNews, Joe Mandese - Monday, April 11, 2022
The platform was developed by Nielsen and outputs an "equity index scor ...
- Out-of-Home Ad Spending Rebounds In 2021, Remains 17% Below 2019's High
MediaDailyNews, Joe Mandese - Monday, April 11, 2022
Ranked in order, the top 10 OOH advertisers in 2021 were McDonald' ...
- When Form Follows Dysfunction
RTBlog, Joe Mandese - Monday, April 11, 2022
Obama cited "product design" for disinformation's undermining of democracy, suggesting the outco ...
- Dentsu Quietly Dissolves 360i's Media Ops: Now Handled By Carat, iProspect, Dentsu X
MediaDailyNews, Joe Mandese - Thursday, April 7, 2022
Founded in 1988 as a pure-play search agency, 360i ultimately evolved in ...
- Apparel Retailer PacSun Taps Tinuiti As Paid Media Agency Of Record
MediaDailyNews, Joe Mandese - Thursday, April 7, 2022
The assignment is intended to "reimagine and expand its full-funnel digital footprint ...
- The Supply & Demand Of The 'Crazy-Side Platform'
Red, White & Blog, Joe Mandese - Thursday, April 7, 2022
"Truth decay" was "pre-social media," Barack Obama notes, adding that technology h ...
- GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032
MediaDailyNews, Joe Mandese - Wednesday, April 6, 2022
The majority of all advertising buys today are AI-enabled -- and th ...
- Dentsu Endorses 'Intrinsic' Time-In-View Attention Metric
MediaDailyNews, Joe Mandese - Wednesday, April 6, 2022
Shows results of Frank's RedHot in-game ad campaign based on intrinsic crite ...
- IPG Mediabrands Teams With Historically Black Colleges To Create New Pathway To Madison Avenue
MediaDailyNews, Joe Mandese - Monday, April 4, 2022
The effort kicks off with a "Media Immersion Day" on April 20 ...
- Getting Dicked Around
RTBlog, Joe Mandese - Monday, April 4, 2022
I used to think the worst thing any brand could do ...
- As Media Talent Crisis Peaks, Agencies Go Back To School
MediaDailyNews, Joe Mandese - Friday, April 1, 2022
"It's a new program designed to re-skill, up-skill and cross-skill people w ...
- Why Are Brands 'Ghosting' Consumers With Mobile Media?
Mobile Insider, Joe Mandese - Thursday, March 31, 2022
More than half of consumers say they have been frustrated when th ...
- New Form of NFTs Are Worth Their Weight In Gold, Literally
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
Dubbed the "world's first generative NFT," they are backed by a go ...
- Citing The 'Macro Uncertainty' Of War, Morgan Stanley Trims Digital Price Targets
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
Morgan Stanley's Brian Nowak trimmed the stock price targets for Google, Met ...
- IPG Mediabrands' Magna Unveils 2nd Annual Equity Upfront
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
The hybrid in-person and virtual event includes presentations by suppliers representing Blac ...
- Meta Unveils Glimpse Of Future Metaverse Branding, Apparently It's Bacon
MediaDailyNews, Joe Mandese - Wednesday, March 30, 2022
"For years we've been meeting our fans in unexpected ways and plac ...
- Russia Vs. Ukraine Vs. Smith Vs. Rock
Red, White & Blog, Joe Mandese - Wednesday, March 30, 2022
And why Volodymyr Zelensky probably has a better Q score than Vladim ...
- Will Smith Outslaps Chris Rock 2-to-1 On Twitter
MediaDailyNews, Joe Mandese - Monday, March 28, 2022
"If nothing else, the Will Smith incident got the social media audien ...
- BBTV Enables Its Content Creators To Create Something New: NFTs
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
"Fans want to own a piece of their favorite creators' content a ...
- The Medium Is The 'Materiality,' Dentsu-Backed Report Defines What That Means
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
"We have deliberately chosen a specific, financial definition of materiality," the repo ...
- Merkle To Fund Salesforce Training Of 60 Refugees, Plans To Hire Them
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
The Dentsu unit is partnering with RefugeeForce, a pro bono provider ...
- Citing War, Magna Revises 2022 Ad Outlook Down 1.5 Points
MediaDailyNews, Joe Mandese - Monday, March 28, 2022
"The Ukraine crisis has already hit consumer and business confidence," says Magna ...
- The Most Important Media-Mix Study, So Far
RTBlog, Joe Mandese - Monday, March 28, 2022
The findings show how adding TV into any mix boosts results. ...
