- Meta Reports 7% Increase In Q1 Revenue On Greater Ad Volume, Lower Cost-Per-Ad Sold
MediaDailyNews, Joe Mandese - Wednesday, April 27, 2022
Meta, the parent of Facebook, Instagram and other apps, said ad impressio ...
- NewsGuard Strikes Another Programmatic Platform Deal, Licenses Data To Media.net
MediaDailyNews, Joe Mandese - Thursday, April 28, 2022
"You can imagine why there's been such a trend toward ad platfor ...
- From 'The Social Network' To 'The World's Discovery Engine,' Why Zuckerberg Really Wants To Be Google
MediaDailyNews, Joe Mandese - Thursday, April 28, 2022
We're "seeing a major shift in feeds from being almost exclusively curat ...
- Smartphones Reach A Tipping Point: Most Couldn't Care Less About Them
Mobile Insider, Joe Mandese - Thursday, April 28, 2022
For the first time in nearly a decade, more than half s ...
- Khvalyty!
Marketing Politics Weekly, Joe Mandese - Wednesday, April 27, 2022
Kudos to "Adweek" for using print media the way it was intende ...
- MRC Puts Comscore Digital On Hiatus While It Makes Methodological Changes
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
Comscore said it is making methodological changes to deal with Google's deprecati ...
- WPP's CMI Media Group Unveils 'Inclusive' Center Of Excellence Aimed At Healthcare Audiences
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
In development for two years, the center will drive media spending aim ...
- When 'Green' Washing Is A Good Thing: Heineken Fades To Black
MediaDailyNews, Joe Mandese - Wednesday, April 27, 2022
The spot promoting the brewer's Green Energy Project, was shot without ligh ...
- Double-Digit YouTube Ad Gain Sends Alphabet Stock Down, Analyst Cites Fear Of Ad Recession
MediaDailyNews, Joe Mandese - Wednesday, April 27, 2022
When is a 14% increase in quarterly ad spending a bad thin ...
- Poll Finds Only 47% Very Fine People On The Republican Side
Red, White & Blog, Joe Mandese - Wednesday, April 27, 2022
Released on the eve of Holocaust Remembrance Day, it finds the majori ...
- Twitter Agrees To Sell To Musk For $44B
MediaDailyNews, Joe Mandese - Monday, April 25, 2022
"Free speech is the bedrock of a functioning democracy," Musk said ...
- Madison Avenue's Reaction To Musk Twitter Buyout: #waitandsee
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
"If he makes it more toxic that generally will benefit the competition ...
- Wavemaker Taps iLobby's Webber As Canadian CEO
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
He succeeds Kristie Painting, who left to join Pinterest as country manag ...
- Harmelin Media Regains Regions Bank Account
MediaDailyNews, Joe Mandese - Monday, April 25, 2022
The Philadelphia-based shop will handle traditional media strategy, planning and buying f ...
- Analyst Reports Nielsen Services Will Be Reaccredited Soon
MediaDailyNews, Joe Mandese - Monday, April 25, 2022
A vote on accrediting its digital service may be weeks away, b ...
- All The News That's Fit To Be Fungible
RTBlog, Joe Mandese - Monday, April 25, 2022
Large Hadron Colliders aside, "The New York Times" alters the headlines ...
- XenoPsi Tap's Arnold's Nelson To Lead Ad Division
MediaDailyNews, Joe Mandese - Friday, April 22, 2022
A 27-year veteran of Arnold, he most recently served as managing direct ...
- MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets
MediaDailyNews, Joe Mandese - Friday, April 22, 2022
"This enhanced monitoring program is now underway, and will be continued in ...
- Bottled Water Marketing Giant BlueTriton Names Horizon Media AOR
MediaDailyNews, Joe Mandese - Friday, April 22, 2022
The win follows a three-month review and is estimated to bill mo ...
- Talking Points
Red, White & Blog, Joe Mandese - Friday, April 15, 2022
"He's not going into Ukraine, OK, just so you understand. He's n ...
- U.S. Ad Spending Surges 13% During Q1: Out-of-Home, Digital Outpace All Other Media
MediaDailyNews, Joe Mandese - Wednesday, April 20, 2022
Magazine ad spending fell 24% vs. the first quarter of 2021, whi ...
- Amazon Ads Taps Initiative's Armstrong To Oversee Global Account Teams
MediaDailyNews, Joe Mandese - Tuesday, April 19, 2022
Armstrong, who joined Initiative as U.S. president in 2017 from president ...
- Ad Spending Expands For 13th Consecutive Month In March, Top Categories Continue To Ebb
MediaDailyNews, Joe Mandese - Wednesday, April 20, 2022
March was also the first month to expand vs. a year-ago mon ...
- Wavemaker Gets Another Seat At The Geek Economy Table, Wins Ticketing Tech Account
MediaDailyNews, Joe Mandese - Wednesday, April 20, 2022
"Wavemaker differentiated itself," says SeatGeek media chief Steven Quach. ...
- NYT Promotes Kahn To Exec Editor, Succeeds Baquet, Who Will Lead A 'Forthcoming Initiative'
MediaDailyNews, Joe Mandese - Tuesday, April 19, 2022
Kahn, who was managing editor, becomes the 13th top editor since t ...
- Horizon Commits Up To 15% Of Upfront To 'Alternate Currency' Deals
MediaDailyNews, Joe Mandese - Tuesday, April 19, 2022
The agency said it plans to utilize "two to three" alternate currenci ...
- MRC Revokes Accreditation For Triton Digital's Webcast Metrics
MediaDailyNews, Joe Mandese - Monday, April 18, 2022
The MRC said Triton chose to withdraw for its accreditation process, b ...
- The Carbon Edition Of Publishing Insider
Publishing Insider, Joe Mandese - Monday, April 18, 2022
We are entering a new era of Web3 digital publishing in whi ...
- When Process Eats Methodology For Breakfast
RTBlog, Joe Mandese - Monday, April 18, 2022
I'm channeling legendary management consultant Peter Drucker to explain how the inert ...
- The Return Of Post-COVID Peak TV
TVBlog, Joe Mandese - Monday, April 18, 2022
The "live from Zoom" peak COVID editions of "SNL" may seem li ...
