- Harmelin Promotes Vitale To VP-Programmatic
MediaDailyNews, Joe Mandese - Wednesday, August 24, 2022
An eight-year veteran of the Philadelphia-based media agency, Vitale oversees the agency ...
- Havas Names OpenX 'Preferred' Supplier, Cites Path To Net Zero
MediaDailyNews, Joe Mandese - Wednesday, August 24, 2022
The move comes a week after Havas Media Group named PubMatic ...
- GroupM Sees eCommerce Slowdown, Says It Will Impact Advertising And Media Spending
MediaDailyNews, Joe Mandese - Wednesday, August 24, 2022
As they prepare to release a big ecommerce report, GroupM's business intelligen ...
- All The News Fit For Subs
Red, White & Blog, Joe Mandese - Wednesday, August 24, 2022
The advertising trends are not good for news publishing brands. And that ...
- Human Avatar Developer Moves Into News, Enables Anyone To Have Their Own 'Anchor'
MediaDailyNews, Joe Mandese - Tuesday, August 23, 2022
The news anchors utilize the same "photoreal" technology the developer Hour O ...
- Prime Time
RTBlog, Joe Mandese - Monday, August 22, 2022
Is connected TV the new prime- time? And if so, how mu ...
- Despite Rapid Ad Growth, Amazon Remains An Also-Ran Among Local Ad Buyers
MediaDailyNews, Joe Mandese - Thursday, August 18, 2022
Only 3% of local ad buyers currently use Amazon vs. 36% w ...
- Out-of-Home Advertising Essentially Recovers, Approaches Previous Record
MediaDailyNews, Joe Mandese - Thursday, August 18, 2022
"This is a watershed moment," OAAA CEO Anna Bager said in ...
- Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2022
"PubMatic is an ideal partner as we build out our meaningful med ...
- Agency Communications Vet Brenton Returns To Agency-Side, Joins IPG Mediabrands
MediaDailyNews, Joe Mandese - Thursday, August 18, 2022
She succeeds Rahel Rasu, who joined Accenture Song as managing director ...
- By My Estimate, Mobile Is Approaching Half Of All Ad Spending
Mobile Insider, Joe Mandese - Thursday, August 18, 2022
What's remarkable is that the advance of disruptive technologies -- everything fr ...
- It's The Oxygen, Stupid
Red, White & Blog, Joe Mandese - Thursday, August 18, 2022
And by oxygen, Ipsos political guru Chris Jackson means the ability ...
- July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2022
The ad marketplace contracted 12.7% in July vs. the same month ...
- Study Finds 'Virtual In-Content Ads' Boost TV Campaign Lift
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2022
Without describing what it actually is, the study from Kantar and Mirri ...
- Liz Cheney's 'Lincoln' Project
Red, White & Blog, Joe Mandese - Wednesday, August 17, 2022
Republicans may wax nostalgic for Ronald Reagan's "Morning Again In America," b ...
- ANA Issues 'Programmatic Transparency' Guide, Supply Chain Has Expanded To More Than 8,000
MediaDailyNews, Joe Mandese - Tuesday, August 16, 2022
The supply of tech vendors powering the programmatic ad marketplace grew mo ...
- GroupM Explains How Disney Can Have Its Premium Cake And Make Subs Eat Some Ads Too
RTBlog, Joe Mandese - Monday, August 15, 2022
"I think Disney+ could very well become the biggest ad-supported streaming servi ...
- Record State Spending Pushes U.S. Political Advertising To All-Time High
Marketing Politics Weekly, Joe Mandese - Thursday, August 11, 2022
Half a dozen of the most hotly contested states are projected ...
- Post-Pandemic Product Placement Rebounds, Surging At Double-Digit Rates
MediaDailyNews, Joe Mandese - Thursday, August 11, 2022
"Strong desire to gain brand awareness among target consumers, create positive bra ...
- When It Comes To The Metaverse Rapport's OOH Man Is From Mars, Mediahub's Is From The Moon
MediaDailyNews, Joe Mandese - Wednesday, August 10, 2022
"The metaverse, for us, is a little ways off," Rapport's Chris Ols ...
- GfK Finds 'Radically Altered' Survey Environment, Overhauls Methods To Boost Quality Control
MediaDailyNews, Joe Mandese - Thursday, August 11, 2022
One of the largest sources of media planning research, GfK said t ...
- Grey, TimeOut Develop Magnetic Solution For Preserving Mexico City's Street Food Signage
MediaDailyNews, Joe Mandese - Tuesday, August 9, 2022
When the mayor ordered the removal of the city's colorful Chilango sign ...
- Horizon Promotes Alcazar To Managing Partner Of 'Culture-First' Creative Shop 305
MediaDailyNews, Joe Mandese - Tuesday, August 9, 2022
His promotion comes after serving as creative director of the startup, whi ...
- Ad Trades Release Guidelines For 'Diverse' Media Supply Chain To Work With Buyers
MediaDailyNews, Joe Mandese - Tuesday, August 9, 2022
The new guidelines are a companion to ones released by the AN ...
- The Question Is, What Was In The Safe?
Red, White & Blog, Joe Mandese - Tuesday, August 9, 2022
"They even broke into my safe," the former twice-impeached president and subje ...
- Why GroupM Is Still Bullish, Why More Marketers Need To Be Contrarians
RTBlog, Joe Mandese - Monday, August 8, 2022
We're in a Golden Age of agency business intelligence and GroupM's "Th ...
- GroupM Expands Mentorship, Backs Multi-Year Program With Big Brothers Big Sisters Of NYC
MediaDailyNews, Joe Mandese - Thursday, August 4, 2022
Described as a "multi-year partnership," GroupM said it will "invest in t ...
- MRC Re-Accredits Media Monitors, Miami Shop Deploys Unaccredited VideoAmp As Currency
MediaDailyNews, Joe Mandese - Thursday, August 4, 2022
While VideoAmp has yet to apply for MRC accreditation, Comscore, iSpot a ...
- How The Recession Will Impact Social Apps -- And The Kardashians
Mobile Insider, Joe Mandese - Thursday, August 4, 2022
"Social media apps may feel the burn, but traditional media will fe ...
- It's The 100% Real Thing
Red, White & Blog, Joe Mandese - Thursday, August 4, 2022
It was the exact moment when Alex Jones' heart would have brok ...