- Geopath Names Mabin Permanent President
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2022
Mabin has been serving as acting president of the out-of-home media measureme ...
- ANA, 4As Release New Guidelines For Buying Diverse Media
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2022
They include accepting more representative "alternative media metrics," avoiding extended payment term ...
- OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2022
Specifically, 41% of consumers said they initiated an online search after seei ...
- Girls' Education Rights Activist Malala Yousafzai To Receive Cannes 2022 LionHeart Award
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2022
The award is given to the person "who has harnessed their positi ...
- Wall Street Analyst: No 'White Knight' Scenario For Nielsen, Downgrades Stock
MediaDailyNews, Joe Mandese - Monday, May 16, 2022
Nielsen was downgraded to "market perform" from "outperform" following the expiration ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
MediaDailyNews, Joe Mandese - Monday, May 16, 2022
"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- A Year After Fox Unveiled A Blockchain-Based Venture, It's Still Just A Load Of 'Krap'
MediaDailyNews, Joe Mandese - Monday, May 16, 2022
"'Krapopolis' will serve as the first-ever animated series curated entirely on t ...
- Real Time Vs. Algo Time
RTBlog, Joe Mandese - Monday, May 16, 2022
Regardless of what happens with Elon Musk and Twitter, at least he ...
- Study Finds Big Disconnect Between Ad Execs And Average American Commuters
MediaDailyNews, Joe Mandese - Friday, May 13, 2022
Only 63% of ad execs have resumed commuting vs. 86% of avera ...
- @really Foolish In The Extreme
Red, White & Blog, Joe Mandese - Wednesday, May 11, 2022
Sunlight may truly be the best disinfectant. And the best way ...
- Lincoln Project Channels Apple's 'Crazy Ones,' But Not In The Good Way
Marketing Politics Weekly, Joe Mandese - Thursday, May 12, 2022
The spot borrows from the campaign that launched Apple's "Think Different" brandin ...
- One Of The World's First Media Agencies, Carat Touts Another First: A Chief Media Officer
MediaDailyNews, Joe Mandese - Thursday, May 12, 2022
The Dentsu unit named long-time strategic planning and account management veteran Dia ...
- Why Mobile Advertising Is Becoming More Like TV's
Mobile Insider, Joe Mandese - Thursday, May 12, 2022
A new study of hundreds of ad execs finds they prefer targeti ...
- UScellular Taps Harmelin For Brand Media, Ovative For Performance
MediaDailyNews, Joe Mandese - Wednesday, May 11, 2022
"We are excited to work with two independent media agencies that understa ...
- Study Finds Gas Station Fill-Ups Boost Shopping At Other Retail Locations
MediaDailyNews, Joe Mandese - Wednesday, May 11, 2022
Specifically, it found consumers who fueled up spent 3.7 times more a ...
- NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2022
"This represents a huge opportunity for brands to think outside the 30-seco ...
- God Save The Queen, She Ain't No Algorithm
Red, White & Blog, Joe Mandese - Tuesday, May 10, 2022
"The data, marketing and creative industries remain in limbo, unsure of wh ...
- Why 'Onchain' Is The Next New Ad Industry Jargon
RTBlog, Joe Mandese - Monday, May 9, 2022
"The future is 'onchain' instead of online," DMEXCO's organizers assert in ...
- Havas Media Group Becomes First Global Media Network To Offer Ethical Certification
MediaDailyNews, Joe Mandese - Friday, May 6, 2022
The Certified Ethical Advertising Executive, developed by the Institute of Advertising Ethic ...
- ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' Marketplace
MediaDailyNews, Joe Mandese - Friday, May 6, 2022
The study comes as a perfect storm of developments have led ...
- Red, White & Theocratic
Red, White & Blog, Joe Mandese - Friday, May 6, 2022
According to a new Ipsos study, two-thirds of Americans are likely ...
- Musk A No-Show At Twitter NewFront, Calls For Content Advocacy Probe
MediaDailyNews, Joe Mandese - Thursday, May 5, 2022
As far as intent signals go, Twitter's new owner has sent so ...
- OAAA Forms 'Brand Council,' Will Advise, Shape, Beta Test Emerging Out-of-Home Media
MediaDailyNews, Joe Mandese - Wednesday, May 4, 2022
The association described the council's process as a series of "closed-door sessio ...
- TikTok Unveils Contextual Ad Placement Option, Guarantees They Will Be Among Top 4% Of All Videos
MediaDailyNews, Joe Mandese - Wednesday, May 4, 2022
Dubbed "TikTok Pulse," ad placements will be organized into 12 Pulse lifesty ...
- ARF's CIMM Teams With Europe's EGTA For 'Knowledge Exchange'
MediaDailyNews, Joe Mandese - Wednesday, May 4, 2022
The exchange will feature a series of twice-annual events featuring new a ...
- Obit: Pioneering Agency Digital Media Exec Sean Finnegan, Dead At 50
MediaDailyNews, Joe Mandese - Monday, May 2, 2022
A long-time Omnicom executive who rose to CEO of Omnicom Media Gro ...
- Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2022
The Advertiser Perceptions survey, released by the IAB this morning, shows ...
- On Eve Of Twitter's NewFront, Coalition Calls On Advertisers To Back Musk Pledge
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2022
The coalition asks Musk to uphold "three nonnegotiable standards of community tru ...
- Most Objectionable Programming
RTBlog, Joe Mandese - Monday, May 2, 2022
Back in the 80s when network prime-time TV was the alpha mediu ...
- NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBs
MediaDailyNews, Joe Mandese - Friday, April 29, 2022
The new interface, which will launch in the second half of th ...