- The Second Coming Of Joe Jaffe
MediaDailyNews, Joe Mandese - Monday, July 11, 2022
"You know what would be a better title," Jaffe says after ...
- Not-So-Ready Player Brands
RTBlog, Joe Mandese - Monday, July 11, 2022
While the first foray into the metaverse for many marketers is brand ...
- 'New Economy' Brands First To Cut Back Due To Headwinds In Actual Economy
MediaDailyNews, Joe Mandese - Friday, July 8, 2022
"Ad budget cuts are being led by former emerging categories that ha ...
- Havas Media Group Means Business, Literally
MediaDailyNews, Joe Mandese - Thursday, July 7, 2022
HMG this morning consolidated its B2B services under a new, aptly nam ...
- Geopath Taps PatientPoint's Luken To Head Product, Facilitate New Strategic Path
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2022
The initiative includes a "comprehensive cataloging and inventory auditing across all O ...
- When It Comes To Protecting Privacy, Some VPN Apps Are More Virtual Than Others
Mobile Insider, Joe Mandese - Thursday, July 7, 2022
Ten percent of them actually transmit their users' location in the advertisi ...
- Horizon Acquires Revenue Enablement Institute, Launches Data-Driven B2B Unit
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2022
Horizon tapped long-time B2B marketing exec Chris Hummel to run its n ...
- Comscore Taps CFO Carpenter As CEO, Livek Retires As Largest Non-Institutional Shareholder
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2022
Shortly after announcing plans to retire as CEO and Executive Chair, Liv ...
- Havas Media Taps Long-Time Media Exec -- And Former Mayor -- As Head Of Growth
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2022
Matthew Bogusz previously held senior roles at Zenith, Starcom and OMD, a ...
- The GOP Gang That Could Shoot Straight... Into Their Own Feet
Red, White & Blog, Joe Mandese - Wednesday, July 6, 2022
Two-thirds of Americans say they're more likely to vote for a candida ...
- In Sparks & Honey's World, Nothing Is Certain Except Death, Taxes And This New Report
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2022
The agency's "Uncertainty Report" draws on millions of signals to highlight t ...
- Report Finds Advertisers Insufficiently Trained, Should Have A 'Chief Media Officer'
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2022
"The fastest-growing area of training is the demand for addressing capability ga ...
- Dentsu International Taps Bronson To Lead 'Brand Assurance' Expansion, Is Ambiguous About How It's Expanding It
MediaDailyNews, Joe Mandese - Thursday, June 30, 2022
Other than Bronson's promotion to a global role, the agency didn't s ...
- Why I'm Endorsing Liz Cheney For President
Red, White & Blog, Joe Mandese - Friday, July 1, 2022
Technically, I think "Red, White & Blog" may be the first publicati ...
- Misinformation Rater Offering Free Compliance Assessment To Advertisers, Agencies, Ad Tech
MediaDailyNews, Joe Mandese - Thursday, June 30, 2022
The offer, available through Sept. 1, comes on the heels of n ...
- Horizon Diversifies Again, Moves Into 'Experiential Transformation Space'
MediaDailyNews, Joe Mandese - Thursday, June 30, 2022
"The pandemic created a quickly evolving marketing landscape - pushing brands ...
- 'Advertising Week' Sold By Stillwell, Cash Deal Includes Whole Shebango!
MediaDailyNews, Joe Mandese - Wednesday, June 29, 2022
"Advertising Week," which began as a gleam in the eye of long-ti ...
- FCC Commissioner Asks Google, Apple To Remove TikTok From App Stores
MediaDailyNews, Joe Mandese - Wednesday, June 29, 2022
In letters to Apple and Google, Commissioner Brendan Carr alleged TikTok ...
- How Theocrats Became The Grand New Party
Red, White & Blog, Joe Mandese - Tuesday, June 28, 2022
America is now a three-party system -- Democrats, old school Republicans, a ...
- Advertising's New CPM: Carbon Prevention Media
RTBlog, Joe Mandese - Monday, June 27, 2022
Big brands have moved well beyond criticisms of greenwashing, and even simp ...
- Next-Gen Of Google Multisearch Are Real Humdingers, Literally
MediaDailyNews, Joe Mandese - Friday, June 24, 2022
They will help people "find insights in an instant about anything" th ...
- Documentary Addresses Ad Biz Burnout, Kills Some Of Its Darlings
MediaDailyNews, Joe Mandese - Friday, June 24, 2022
"We can hear the cracking of the big agency model," says Ano ...
- SCOTUS Reversals Ultimately Up To Voters, As Well As Ye Old American Media
Red, White & Blog, Joe Mandese - Friday, June 24, 2022
It will be "on the ballot" in November. It will also ...
- Ryan Reynolds: If At First You Don't Succeed, Become An Absolute Bastard
MediaDailyNews, Joe Mandese - Thursday, June 23, 2022
"And suddenly we were a marketing firm. And we were having t ...
- Nestle's 'Carbon' Copies May Mean Lower Quality, Less Time Spent On Mobile
Mobile Insider, Joe Mandese - Thursday, June 23, 2022
Nestle has been testing mono sound and digitally compressed video on mobil ...
- GroupM To Publish Industry Standard For Media Decarbonization, Plans To Make Buys Based On It
MediaDailyNews, Joe Mandese - Tuesday, June 21, 2022
GroupM within the next month will publish findings of a proprietary analys ...
- 'Journal Of Advertising Research' Names New Editor-in-Chief
MediaDailyNews, Joe Mandese - Tuesday, June 21, 2022
University of San Diego professor Colin Campbell succeeds John Ford Sept. ...
- LinkedIn Chief Schools Agencies On New Biz, Pitches Next-Gen B2B Brands
MediaDailyNews, Joe Mandese - Wednesday, June 22, 2022
LinkedIn may be best known as a place to recruit new talen ...
- R/GA's Rolfe On Why Brands Need Metaphors In The Metaverse: They'rrre Great!
MediaDailyNews, Joe Mandese - Wednesday, June 22, 2022
"But in the metaverse, this is Tony the Tiger on DMT. Y ...
- The Medium Is The T-Shirt For Future Lions Grand Prix
MediaDailyNews, Joe Mandese - Wednesday, June 22, 2022
It's "an analogue product for a digital world with fitness instructions print ...