- Nike Taps PMG As North America Media AOR, Initiative For International
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
As part of the assignment, Nike will utilize PMG's homegrown Allie technolo ...
- Media Agency Growth Rebounds In 2021, 'Non-Traditional' Services Now The Majority Of Billings
MediaDailyNews, Joe Mandese - Monday, July 25, 2022
For the third year in a row, Dentsu X was the fastest-growi ...
- Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To Lose
RTBlog, Joe Mandese - Monday, July 25, 2022
I've never made a call like that, but based on last week ...
- Media, Data, Engagement Units Lag Overall IPG Growth
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
The segment, which includes Mediabrands, Kinesso and Acxiom, grew only 3.3% ...
- All-Cash Home Lender Zigzy Taps Harmelin For Media
MediaDailyNews, Joe Mandese - Friday, July 22, 2022
The agency broke its first campaign earlier this month in Dallas, utilizi ...
- Season One, Episode 15
Red, White & Blog, Joe Mandese - Friday, July 22, 2022
The Select Committee may or may not win a Justice Department indictmen ...
- 'Clean Room' Developer InfoSum Reboots, Launches Platform Making Consumer Data More Frictionless
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
The new platform is more of a refinement, streamlining the process ...
- Wavemaker Taps Geoff Spies To Direct Sports & Live Practice
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
He joins from Omnicom's Optimum Sports unit, and has more than ...
- UM's Kiernan Named IPG Mediabrands Chief
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
She succeeds Daryl Lee, who held the role for nearly three year ...
- But How Do We Decarbonize Mobile?
Mobile Insider, Joe Mandese - Thursday, July 21, 2022
There are more than 7.7 billion mobile phones on the planet, generati ...
- Horizon Taps Creative Vet Scarlott For New Role 'Intersecting Data And Creativity'
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2022
The agency described the role as being responsible for "strategically sound, innovativ ...
- Horizon Detects Inflation-Era Consumer Segments, Divides America Into Three Economic Mindsets
MediaDailyNews, Joe Mandese - Wednesday, July 20, 2022
The segments require both new messaging, as well as media strategies, ...
- The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months
MediaDailyNews, Joe Mandese - Monday, July 18, 2022
The contraction follows a steady deceleration of the U.S. ad market's expansi ...
- WFA Finds Most Advertisers Satisfied With Agency Rosters, Fewer Plan Changes
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2022
While the vast majority of global marketers have recently planned or a ...
- GroupM Unveils Plan For Industry-Wide Standard To Reduce Media's Carbon Output
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2022
GroupM will release an alpha version of the new media carbon-reduction calculat ...
- ANA Releases First-Ever Guidelines For Measuring Influencer Marketing
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2022
"Lack of both consistency and transparency has limited organic influencer marketing's val ...
- Wavemaker Taps Writer Arnold To Lead Communications For The Americas
MediaDailyNews, Joe Mandese - Monday, July 18, 2022
She succeeds Kaya Heitman, who earlier this year moved to executive direct ...
- Demand Exceeds Supply For -- Surprise -- A Print Medium
RTBlog, Joe Mandese - Monday, July 18, 2022
"Demand has skyrocketed and supply chain woes continue to hamper all segmen ...
- CVS Takes 'Best In Show,' L'Oreal Wins 'Media Plan Of The Year' At ANA In-House Agency Awards
MediaDailyNews, Joe Mandese - Friday, July 15, 2022
Molson Coors in-house agency VOLT won the "In-House Agency of the Ye ...
- Forrester: OMG Has Best Offering, Publicis Wins On Strategy, GroupM In Market Presence
MediaDailyNews, Joe Mandese - Thursday, July 14, 2022
Omnicom Media Group has the best "current offering," but Publicis Media Gro ...
- Truth Well Gaslighted
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
When exactly did one of the greatest agency brands change one ...
- Poll: All But One Agency Agree To Honor Their Own Embargoes
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
"No bueno if the source breaks their end of the bargain... ...
- Dentsu Also Revises Outlook Downward, Cites Same Reasons: Inflation, Global Unrest
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
"Even with everything which has happened in recent months, the advertising recove ...
- Paramount Ad Chief Ross To Receive Center For Communciations Stanton Award
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
The prestigious award, the 39th annual one, was named after broadcasting pione ...
- If You Believe 'Bothsidesism,' You Believe In An Oxymoron
Red, White & Blog, Joe Mandese - Wednesday, July 13, 2022
Opinions among journalists vary based on how they view "misinformation," while opinio ...
- Council Finds New Phase Of 'High-Velocity' Data, Most Brands Still Not Using AI Pervasively
MediaDailyNews, Joe Mandese - Tuesday, July 12, 2022
"Many need to get better at extracting relevant data signals across channel ...
- Sarah Fay On Ad Industry AI: 'Don't Do Nothing'
MediaDailyNews, Joe Mandese - Tuesday, July 12, 2022
"I'm not saying you just let the machine do the work," s ...
- The Second Coming Of Joe Jaffe
MediaDailyNews, Joe Mandese - Monday, July 11, 2022
"You know what would be a better title," Jaffe says after ...
- Not-So-Ready Player Brands
RTBlog, Joe Mandese - Monday, July 11, 2022
While the first foray into the metaverse for many marketers is brand ...
- 'New Economy' Brands First To Cut Back Due To Headwinds In Actual Economy
MediaDailyNews, Joe Mandese - Friday, July 8, 2022
"Ad budget cuts are being led by former emerging categories that ha ...