- Record State Spending Pushes U.S. Political Advertising To All-Time High
Marketing Politics Weekly, Joe Mandese - Thursday, August 11, 2022
Half a dozen of the most hotly contested states are projected ...
- Post-Pandemic Product Placement Rebounds, Surging At Double-Digit Rates
MediaDailyNews, Joe Mandese - Thursday, August 11, 2022
"Strong desire to gain brand awareness among target consumers, create positive bra ...
- When It Comes To The Metaverse Rapport's OOH Man Is From Mars, Mediahub's Is From The Moon
MediaDailyNews, Joe Mandese - Wednesday, August 10, 2022
"The metaverse, for us, is a little ways off," Rapport's Chris Ols ...
- GfK Finds 'Radically Altered' Survey Environment, Overhauls Methods To Boost Quality Control
MediaDailyNews, Joe Mandese - Thursday, August 11, 2022
One of the largest sources of media planning research, GfK said t ...
- Grey, TimeOut Develop Magnetic Solution For Preserving Mexico City's Street Food Signage
MediaDailyNews, Joe Mandese - Tuesday, August 9, 2022
When the mayor ordered the removal of the city's colorful Chilango sign ...
- Horizon Promotes Alcazar To Managing Partner Of 'Culture-First' Creative Shop 305
MediaDailyNews, Joe Mandese - Tuesday, August 9, 2022
His promotion comes after serving as creative director of the startup, whi ...
- Ad Trades Release Guidelines For 'Diverse' Media Supply Chain To Work With Buyers
MediaDailyNews, Joe Mandese - Tuesday, August 9, 2022
The new guidelines are a companion to ones released by the AN ...
- The Question Is, What Was In The Safe?
Red, White & Blog, Joe Mandese - Tuesday, August 9, 2022
"They even broke into my safe," the former twice-impeached president and subje ...
- Why GroupM Is Still Bullish, Why More Marketers Need To Be Contrarians
RTBlog, Joe Mandese - Monday, August 8, 2022
We're in a Golden Age of agency business intelligence and GroupM's "Th ...
- GroupM Expands Mentorship, Backs Multi-Year Program With Big Brothers Big Sisters Of NYC
MediaDailyNews, Joe Mandese - Thursday, August 4, 2022
Described as a "multi-year partnership," GroupM said it will "invest in t ...
- MRC Re-Accredits Media Monitors, Miami Shop Deploys Unaccredited VideoAmp As Currency
MediaDailyNews, Joe Mandese - Thursday, August 4, 2022
While VideoAmp has yet to apply for MRC accreditation, Comscore, iSpot a ...
- How The Recession Will Impact Social Apps -- And The Kardashians
Mobile Insider, Joe Mandese - Thursday, August 4, 2022
"Social media apps may feel the burn, but traditional media will fe ...
- It's The 100% Real Thing
Red, White & Blog, Joe Mandese - Thursday, August 4, 2022
It was the exact moment when Alex Jones' heart would have brok ...
- Americans Deem Ad Biz More Trustworthy Than Media, Both Trail All Other Industries
MediaDailyNews, Joe Mandese - Tuesday, August 2, 2022
"Consumers [are] three times more likely to trust their shampoo brand th ...
- iProspect Integrates Strategy And Planning: Taps Snodgrass, Starr As Heads
MediaDailyNews, Joe Mandese - Wednesday, August 3, 2022
"Expanding our strategy and planning disciplines across the organization enables us ...
- Havas Launches Multicultural Wellness Unit To Help Brands Address Health Inequities
MediaDailyNews, Joe Mandese - Wednesday, August 3, 2022
Republica Havas Health is part of multicultural Network Republica Havas, but ta ...
- Recession Study Finds 'Long-Term' Media Outperform 'Performance' During Down Cycles
MediaDailyNews, Joe Mandese - Tuesday, August 2, 2022
"While lower-funnel activities, like search and display, might seem to be t ...
- Study Finds 38% Of Brands Already In 'Recession,' Albeit A Loyalty One
MediaDailyNews, Joe Mandese - Tuesday, August 2, 2022
"Nearly seventy percent of consumers believe a recession has already arrived," bra ...
- Saatchi's Pregnant Unpause
RTBlog, Joe Mandese - Monday, August 1, 2022
"Our iconic Pregnant Man advert has no business being this absurdly releva ...
- It's Time For A Change, And By That, I Mean A Crisis
Red, White & Blog, Joe Mandese - Friday, July 29, 2022
More than a decade since a delegation of ad pros met wi ...
- Fila Signs Multiyear Sports Marketing Agreement With Havas
MediaDailyNews, Joe Mandese - Wednesday, July 27, 2022
Havas Sports & Entertainment Italia will handle the assignment, which includes curre ...
- IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly Worse
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
The findings are based on a recent IAB survey of ad exe ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For Media
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
While 75% of procurement execs say their role managing media has be ...
- NCS' Dupree To Retire, Miles Named New CEO Of Nielsen JV
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
Dupree, who joined in 2019 after a storied career at Arbitron, Niels ...
- When A Surge In Retail Ad Spending Is A Negative Leading Indicator
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
"With rising consumer prices, discount store marketers sought the attention of val ...
- GroupM Taps MediaCom's Slaymaker As Deputy Global Investment Chief
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
A long-time GroupM agency exec, Slaymaker most recently was Chief Investment Offic ...
- New Index Ranks Brands Based On Misinformation Risk, Tesla Is No. 1
MediaDailyNews, Joe Mandese - Wednesday, July 27, 2022
The index is a collaboration of misinformation ratings service NewsGuard, and Pulsa ...
- U.S. Ad Inflation Approaching Consumer Price Hikes, Projected To Moderate Next Year
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
While linear TV continues to have the highest inflation rates, the on ...
- Nature Conservancy Taps CDR For DRTV
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
The assignment -- which includes media buying, digital marketing, earned media a ...
- Geopath Expands Into Audio Out-of-Home Measurement
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
The deal with retail audio ad network Stingray, will include new too ...