- Ad Inflation Rises: Now Projected To Jump 6.2% In North America, 5.2% Worldwide
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
"What we are seeing now is even higher inflation, fueled by t ...
- Reckitt's Fryer To Lead Ad Net Zero's Media-Planning Group
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2022
In a related move, Reckitt and programmatic ad-selling platform PubMatic have tak ...
- BMO's Salmon Joins New Street, Will Lead Internet Coverage
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2022
During his 18 years at BMO, Salmon established himself as a leadi ...
- Publicis Reports Record Earnings, Gives $50M 'Exceptional Bonus' To Half Its Employees
MediaDailyNews, Joe Mandese - Tuesday, October 18, 2022
"I also want to say a big 'merci' to all of o ...
- Local Media Specialist Harmelin Turns 40, Shares What's In Store For The Next 40
MediaDailyNews, Joe Mandese - Tuesday, October 18, 2022
All things considered, Harmelin would still rather be in Philadelphia, but t ...
- New Biz Drives Ad Economy, Big Agencies Not So Much
RTBlog, Joe Mandese - Monday, October 17, 2022
"One of the most important drivers of advertising through the pandemic w ...
- Agency New Biz Continues To Recede Through First 8 Months
MediaDailyNews, Joe Mandese - Friday, October 14, 2022
While the ad industry still is not in a recession, according ...
- The Visible Hand Of The Ad Market
Red, White & Blog, Joe Mandese - Friday, October 14, 2022
While it's unclear how much impact things like Mediabrands' responsibility index actual ...
- California Issues Media Agency RFP For $40M Opioid Campaign
MediaDailyNews, Joe Mandese - Wednesday, October 12, 2022
The pitch is open to any California-based media shop meeting the state ...
- Rodes-Backed ISPD Launches 'Cognitive Science' Media Agency
MediaDailyNews, Joe Mandese - Thursday, October 13, 2022
The agency, Anagram, is being billed as "remote-first" and has no geograph ...
- Unnatural Selection: How We Became 'Mobile Gamers'
Mobile Insider, Joe Mandese - Thursday, October 13, 2022
The selection has less to do with how people actually live the ...
- Dentsu Levels Up, Creates Massive Multiplayer Consumer Research Study
MediaDailyNews, Joe Mandese - Wednesday, October 12, 2022
The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes a ...
- Gaming/Entertainment Publisher IGN Acquires Agency, Diversifies Into Ad Services
MediaDailyNews, Joe Mandese - Wednesday, October 12, 2022
1TwentyFour Founder Karl Stewart will oversee the new operation, which will opera ...
- Slimfast Marketer Glanbia Taps Horizon For U.S. Media
MediaDailyNews, Joe Mandese - Tuesday, October 11, 2022
Glanbia brands include SlimFast, Optimum Nutrition, Think! and others. ...
- Serviceplan Bets Big On Web3, Unveils DCNTRL
MediaDailyNews, Joe Mandese - Tuesday, October 11, 2022
The new metaverse studio touts a full-service portfolio -- "from the fir ...
- Experiential Rebounds, Surges Double-Digits In Years Following Pandemic
MediaDailyNews, Joe Mandese - Monday, October 10, 2022
U.S. spending will rise 13.7% to $35.65 billion, while worldwide spending wi ...
- How About $6 Trillion -- Is $6 Trillion Big Enough For You?
RTBlog, Joe Mandese - Monday, October 10, 2022
Estimating that total marketing is actually about $6 trillion, GroupM's Brian Wies ...
- Giant Spoon, FCB Wrap These Mets In New 'Subway Series'
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The new branding campaign, which will run over the next few week ...
- Anomaly Adds Media Services, Touts A 'More Progressive Take'
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The studio, which will be headed by former Head of Communications Strate ...
- Post-SMI/SQAD Deals, Dreamscape Unveils New Management Team
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The private equity-backed portfolio company that acquired Standard Media Index in Jun ...
- Ad Industry To Hold First National Dialogue On Greenwashing, Its Risks And Ways To Avoid It
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The Institute for Advertising Ethics will hold two events -- one t ...
- The Heart Of Darkness, Turns Out It's 6%
Red, White & Blog, Joe Mandese - Thursday, October 6, 2022
Pew Research sheds light on the dark universe of "alternative social media ...
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
Osborn, who stepped down as CEO of OMD earlier this year followi ...
- Study Finds Apple iOS16 Update Delivering Lowest Ad Fraud Levels To Date
MediaDailyNews, Joe Mandese - Wednesday, October 5, 2022
Following recent privacy-framework updates that wreaked havoc on mobile ad-targeting effectiveness, Apple ...
- Political Shops Say Shifting Platform Ad Policies Remain Their Top Concern
Marketing Politics Weekly, Joe Mandese - Tuesday, October 4, 2022
The study by Basis Technologies found that better connected TV tech a ...
- Horizon Analysis Reveals Demassification Of Gen Z Media
MediaDailyNews, Joe Mandese - Monday, October 3, 2022
"Sure, social media is the primary channel for Gen Z, but it ...
- Dentsu's iProspect Consolidates BMW Group's 'Offline' Media In Europe
MediaDailyNews, Joe Mandese - Tuesday, October 4, 2022
The assignment, which covers the BMW and MINI brands, follows a competiti ...
- Fossil Fuel's Joe Camel Moment
RTBlog, Joe Mandese - Monday, October 3, 2022
How do you greenwash news that you were caught greenwashing news? ...
- Eleven Revisions Later, Planetoids Align
MediaPost Weekend, Joe Mandese - Thursday, September 29, 2022
While 2022 and 2023 may not experience the kind of "planetary realignmen ...
- Media Financial Management Association Transitions To Microsite Publishing
MediaDailyNews, Joe Mandese - Wednesday, September 28, 2022
It "will serve to help erase the 'line of demarcation' between t ...