- American Consumer Tech Growth Declines, Home Automation Remains A Bright Spot
MediaDailyNews, Joe Mandese - Thursday, September 1, 2022
Flattening adoption reflects some saturation as many Americans spent the past t ...
- Why You Should Be Paying Attention To This App Economy Proxy War
Mobile Insider, Joe Mandese - Thursday, September 1, 2022
"Ultimately advertising is an important end-market for these guys, because to dri ...
- ANA To Engage Even More Responsibly: Taps Ogilvy, BBB To Combat Hate Speech
MediaDailyNews, Joe Mandese - Wednesday, August 31, 2022
An expansion of the #EngageResponsibly effort begun by Pernod Ricard, the effo ...
- The Decline Of Western Civilization, Optimized
Red, White & Blog, Joe Mandese - Wednesday, August 31, 2022
"The challenges to democracies are all too visible. Machine learning may increa ...
- Kyncl Steps Down At YouTube, Succeeded By Google's Coe
MediaDailyNews, Joe Mandese - Tuesday, August 30, 2022
Coe, who began her career as an account executive at Leo Burnet ...
- QAnon Conspiracy Promoters Find New Home On 'Truth Social'
Marketing Politics Weekly, Joe Mandese - Monday, August 29, 2022
"QAnon adherents have flocked to Truth Social, former President Donald Trump's soci ...
- GroupM Warns Of Slowdown By 'Digital Endemic' Advertisers
MediaDailyNews, Joe Mandese - Friday, August 26, 2022
A composite of 40 of the biggest pure-play digital companies, GroupM sa ...
- What's Next For Jill Metcalf?: Long-Term Transformation Of Dentsu Media Shops
MediaDailyNews, Joe Mandese - Monday, August 29, 2022
The long-time Essence vet joins Dentsu International as Chief of Business Strate ...
- Is Brand Vs. Performance Media An Outdated Construct?
RTBlog, Joe Mandese - Monday, August 29, 2022
"The overall mix of advertising shifts possibly in favor of brand rath ...
- GSTV Transitions To 'EVTV,' Begins Charging Station Rollout
MediaDailyNews, Joe Mandese - Friday, August 26, 2022
"As the number of EV cars on the road increases and consum ...
- Lionsgate Taps Horizon As Media Agency Of Record, Cites Proprietary Data Platform
MediaDailyNews, Joe Mandese - Thursday, August 25, 2022
The studio is poised to release a slate of big-budget films includi ...
- Semantic Targeting Platform Semasio Licenses Misinformation Data
MediaDailyNews, Joe Mandese - Thursday, August 25, 2022
The data from NewsGuard will enable advertisers to target audiences based ...
- Perception Vs. Reality
Red, White & Blog, Joe Mandese - Thursday, August 25, 2022
The reality is he trails Barack Obama by a margin of two-to-o ...
- Harmelin Promotes Vitale To VP-Programmatic
MediaDailyNews, Joe Mandese - Wednesday, August 24, 2022
An eight-year veteran of the Philadelphia-based media agency, Vitale oversees the agency ...
- Havas Names OpenX 'Preferred' Supplier, Cites Path To Net Zero
MediaDailyNews, Joe Mandese - Wednesday, August 24, 2022
The move comes a week after Havas Media Group named PubMatic ...
- GroupM Sees eCommerce Slowdown, Says It Will Impact Advertising And Media Spending
MediaDailyNews, Joe Mandese - Wednesday, August 24, 2022
As they prepare to release a big ecommerce report, GroupM's business intelligen ...
- All The News Fit For Subs
Red, White & Blog, Joe Mandese - Wednesday, August 24, 2022
The advertising trends are not good for news publishing brands. And that ...
- Human Avatar Developer Moves Into News, Enables Anyone To Have Their Own 'Anchor'
MediaDailyNews, Joe Mandese - Tuesday, August 23, 2022
The news anchors utilize the same "photoreal" technology the developer Hour O ...
- Prime Time
RTBlog, Joe Mandese - Monday, August 22, 2022
Is connected TV the new prime- time? And if so, how mu ...
- Despite Rapid Ad Growth, Amazon Remains An Also-Ran Among Local Ad Buyers
MediaDailyNews, Joe Mandese - Thursday, August 18, 2022
Only 3% of local ad buyers currently use Amazon vs. 36% w ...
- Out-of-Home Advertising Essentially Recovers, Approaches Previous Record
MediaDailyNews, Joe Mandese - Thursday, August 18, 2022
"This is a watershed moment," OAAA CEO Anna Bager said in ...
- Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2022
"PubMatic is an ideal partner as we build out our meaningful med ...
- Agency Communications Vet Brenton Returns To Agency-Side, Joins IPG Mediabrands
MediaDailyNews, Joe Mandese - Thursday, August 18, 2022
She succeeds Rahel Rasu, who joined Accenture Song as managing director ...
- By My Estimate, Mobile Is Approaching Half Of All Ad Spending
Mobile Insider, Joe Mandese - Thursday, August 18, 2022
What's remarkable is that the advance of disruptive technologies -- everything fr ...
- It's The Oxygen, Stupid
Red, White & Blog, Joe Mandese - Thursday, August 18, 2022
And by oxygen, Ipsos political guru Chris Jackson means the ability ...
- July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2022
The ad marketplace contracted 12.7% in July vs. the same month ...
- Study Finds 'Virtual In-Content Ads' Boost TV Campaign Lift
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2022
Without describing what it actually is, the study from Kantar and Mirri ...
- Liz Cheney's 'Lincoln' Project
Red, White & Blog, Joe Mandese - Wednesday, August 17, 2022
Republicans may wax nostalgic for Ronald Reagan's "Morning Again In America," b ...
- ANA Issues 'Programmatic Transparency' Guide, Supply Chain Has Expanded To More Than 8,000
MediaDailyNews, Joe Mandese - Tuesday, August 16, 2022
The supply of tech vendors powering the programmatic ad marketplace grew mo ...
- GroupM Explains How Disney Can Have Its Premium Cake And Make Subs Eat Some Ads Too
RTBlog, Joe Mandese - Monday, August 15, 2022
"I think Disney+ could very well become the biggest ad-supported streaming servi ...