- Ad Market Declines For Third Consecutive Month In August
MediaDailyNews, Joe Mandese - Monday, September 19, 2022
With easier year-ago comps, August declined only 3.3 vs. the nearly 1 ...
- Billions More Reasons Why GroupM Remains Bullish On Advertising
RTBlog, Joe Mandese - Monday, September 19, 2022
"I think people are going to be interested in just how b ...
- Expert Reveals How Fossil Fuel Marketers 'Over-Index' Their Green Reputations
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
"Over-indexing is unethical and it needs to be policed," Generous Ventures' Christi ...
- Congressional Report Cites UM, Others For 'Greenwashing' Fossil Fuel
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
The report, compiled by Congressional staffers for hearings on the subject th ...
- Let's Get Them Today, Then
Red, White & Blog, Joe Mandese - Friday, September 16, 2022
Congressional hearings on how the fossil fuel industry pays PR and ...
- MyPillow Guy: Who Needs A Phone When You Own Fox News In Prime-Time
Marketing Politics Weekly, Joe Mandese - Thursday, September 15, 2022
An analysis by watchdog Media Matters shows Mike Lindell may be t ...
- Publicis Taps PMX Chief Raviv To Oversee All Global Media Ops
MediaDailyNews, Joe Mandese - Thursday, September 15, 2022
"Talia will develop PMX to become Publicis' overarching media platform globally a ...
- Is That A Store In Your Pocket, Or Are You Just Glad To See What You Want To Buy?
Mobile Insider, Joe Mandese - Tuesday, September 13, 2022
Remember Cheil's Lions-winning AR shopping app for retailer Tesco? That was ...
- GroupM: Out-of-Home Ad Spending To Top 2019 This Year
MediaDailyNews, Joe Mandese - Tuesday, September 13, 2022
"And obviously, whether the channel has recovered this year or next ye ...
- Dentsu Quietly Joins The web3 Club, New Unit Will Develop A 'Sound Market'
MediaDailyNews, Joe Mandese - Wednesday, September 14, 2022
"The web3 club will utilize the skills of business designers, creators, conte ...
- Ad Biz Practices What It Preaches, Er, I Mean Votes
Red, White & Blog, Joe Mandese - Wednesday, September 14, 2022
Interestingly, the initiative isn't intended to help persuade the general population ...
- GroupM Taps Merkley's Arnegger As Wavemaker Investment Chief
MediaDailyNews, Joe Mandese - Monday, September 12, 2022
He joins from Omnicom's Merkley+Partners, where he was Chief Media Officer a ...
- Horizon's Big Offers Bite-size Training For Startups, Focuses On 'Tangible' Outputs
MediaDailyNews, Joe Mandese - Tuesday, September 13, 2022
The three-day immersive workshop running today through Thursday was designed explicitly f ...
- IAB: More Than Half Of Ad Data Signals Already Lost, Warns Legislation Is Greatest Threat
MediaDailyNews, Joe Mandese - Tuesday, September 13, 2022
"The industry is already operating with significantly less signal given the chang ...
- Last Cognition Attribution
RTBlog, Joe Mandese - Monday, September 12, 2022
"A number of new services have entered the marketplace with different approach ...
- Cuomo's Not-So-Long Journey Back To 'Prime' Time
TVBlog, Joe Mandese - Monday, September 12, 2022
It is the quickest comeback story yet and may signal a n ...
- Agency New Biz Lags Through First Seven Months, Especially For Creative
MediaDailyNews, Joe Mandese - Friday, September 9, 2022
While new business revenue among the top 20 media services agencies h ...
- Global Apparel Marketer Wolverine Taps Havas Media Group
MediaDailyNews, Joe Mandese - Thursday, September 8, 2022
The win, which follows a four-month competitive review, includes media buying, plannin ...
- God Save The Norm
Red, White & Blog, Joe Mandese - Friday, September 9, 2022
More than a decade before she was coronated Britain's queen, Elizabeth ...
- Ad-ID Chief Harold Geller Joins Cross-Screen Data Platform Advocado
MediaDailyNews, Joe Mandese - Tuesday, September 6, 2022
The long-time ad industry media, data and technology vet describes the mo ...
- Wavemaker Taps Havas' Fidellow As U.S. Head Of Content
MediaDailyNews, Joe Mandese - Tuesday, September 6, 2022
She joins Wavemaker from Havas Media where she was senior vice president-entertainme ...
- ANA Campaigns Against 'Purpose-Washing,' Releases Industry Guidelines To Prevent It
MediaDailyNews, Joe Mandese - Wednesday, September 7, 2022
"Today's customers have high expectations of brands that claim to be purposefu ...
- Wide Blue Yonder: Profits, That Is
Red, White & Blog, Joe Mandese - Wednesday, September 7, 2022
By taking consumer's payments, and providing travel credits in lieu of refund ...
- Dentsu International Folds As Part Of 'One Management' Approach, Details To Come
MediaDailyNews, Joe Mandese - Tuesday, September 6, 2022
A singular management approach will be divided by regions -- Japan, America ...
- R3 Begins Benchmarking Brand Performance In Social, Influencer, Search, Ecommerce
MediaDailyNews, Joe Mandese - Tuesday, September 6, 2022
The new services utilize R3's "bespoke" quarterly and annual audits to ind ...
- Dentsu Confirms Plans For Yet Another Reorg, Likely To Involve Media Ops
MediaDailyNews, Joe Mandese - Friday, September 2, 2022
"A cross-functional global team of our executive leaders has been working ...
- Berkshire Hathaway Extends Custom Publishing With Havas, New Mag Targets Southern Cal
MediaDailyNews, Joe Mandese - Friday, September 2, 2022
With a 75,000 controlled print circulation, "Lifestyles Southern California," launches in Decemb ...
- Ad World's Next New Acronym -- 'IIG' -- Sets Standard For Intrinsic Advertising
MediaDailyNews, Joe Mandese - Friday, September 2, 2022
"Intrinsic in-game ads refers to native in-game or in-play ads that a ...
- MRI-Simmons Taps 605's Katz For Advanced Advertising
MediaDailyNews, Joe Mandese - Friday, September 2, 2022
MRI-Simmons is one of the main sources for data, insights and consum ...
- American Consumer Tech Growth Declines, Home Automation Remains A Bright Spot
MediaDailyNews, Joe Mandese - Thursday, September 1, 2022
Flattening adoption reflects some saturation as many Americans spent the past t ...