- Agency Ad Consensus Falls Again On Dentsu Year-End Update
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
Dentsu slashed its 2023 global ad growth estimate to 3.8%, down 1 ...
- Ten Years After, Local Media Shop Embodies Sandy Hook
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
When Mediassociates moved to the hamlet months before the tragedy, it h ...
- ARF Journal Issues Call For Attention, Partners With TVision So Experts Can Research It
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
In what appears to be an industry first, the ARF's 'Journal ...
- ANA Finds Commissions Persist, More For Media Than Other Services
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
Media planning/buying ironically also achieved the highest satisfaction levels among clients f ...
- ANA Finds Performance Incentive Compensation Models Continue To Recede, Fall To 41% Of Advertisers
MediaDailyNews, Joe Mandese - Tuesday, December 13, 2022
Fixed output-based fees continue to rise because of "greater administrative efficiency," t ...
- Innocean Retains Havas Media Following Global Review Covering Hyundai Brands
MediaDailyNews, Joe Mandese - Tuesday, December 13, 2022
The new assignment covers the Hyundai, Kia and Genesis brands and follo ...
- Media Now Represent A Fifth Of Americans' Most Indispensable Brands
MediaDailyNews, Joe Mandese - Monday, December 12, 2022
Instagram, TikTok and Spotify all joined the top 100 "most connected" U. ...
- Torch Song Soliloquy: Wieser's Hand-Off To Scott-Dawkins
RTBlog, Joe Mandese - Monday, December 12, 2022
"To you from failing hands we throw the torch for you ...
- When Is A Media Buy A Greenwashing Liability? When It's A Fossil Fuel Brand Sponsoring Climate Coverage
MediaDailyNews, Joe Mandese - Friday, December 9, 2022
"It's strings-attached sponsorship," Ben Franta, an expert on greenwashing litigation, explained duri ...
- The Twitter Files: Part 3
Red, White & Blog, Joe Mandese - Friday, December 9, 2022
Even as Elon Musk selectively doles internal company files out to anti-M ...
- Cannes Festival Reboots Media Lions: Adds Metaverse For 'New Realities,' 'Emerging Tech'
MediaDailyNews, Joe Mandese - Thursday, December 8, 2022
The changes include "a special focus on bold creativity from independent med ...
- ANA Word Of The Year: Inclusion
MediaDailyNews, Joe Mandese - Thursday, December 8, 2022
Runners-up for the Association of National Advertisers ninth annual word-of-the-year included "hybri ...
- Big Agency Ad Outlooks For Mobile: There Are None
Mobile Insider, Joe Mandese - Thursday, December 8, 2022
The last time one of the big agency forecasting units even referenc ...
- News Rating Service Adds Nuances To 'Exclusion,' 'Inclusion' Media-Buying Lists
MediaDailyNews, Joe Mandese - Wednesday, December 7, 2022
The new options being unveiled by NewsGuard this morning include gradations f ...
- Nine Revisions Later, 2022 Global Ad Consensus Ends Close To Where It Began
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
Despite the volatility of this year's updates, the longer term views fr ...
- Disney+/Netflix To Add $1.2B To CTV Ad Spending Next Year, Linear Poised To Fall Below 50%
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
These are among the interesting sidebars to come out of Magna a ...
- Michael 'Dooglass' Teams With Publicis To Wish Everyone A Vaccinated New Year
MediaDailyNews, Joe Mandese - Tuesday, December 6, 2022
The actor makes a cameo in the agency's holiday video to promo ...
- Climate Editor Leaves Digital News Startup, Cites Chevron Sponsorship
MediaDailyNews, Joe Mandese - Tuesday, December 6, 2022
Bill Spindle said he left digital news startup Semafor over the appearan ...
- What's A Few Billion Among Retail Media Friends: Big 3 Project Rapid Growth, Wildly Different Bases
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
This year's retail media ad-spending estimates range from $39 billion at Zeni ...
- GroupM Slashes U.S., Worldwide Estimates: Calls It 'Normalization'
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
Global Director of Business Intelligence Kate Scott-Dawkins said the normalization will me ...
- U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades
MediaDailyNews, Joe Mandese - Sunday, December 4, 2022
GroupM slashed its U.S. ad growth projection to 7.1% from the 12. ...
- Surprising Beneficiaries Of Ad Slowdown: Small Publishers, Traditional Media
RTBlog, Joe Mandese - Monday, December 5, 2022
If there is a positive angle to the deceleration of ad spendin ...
- One Hitler Wonders
Red, White & Blog, Joe Mandese - Friday, December 2, 2022
I'm not a doctor, and do not understand the mental health issu ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMO
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
Good-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- All The Newsy Fit For Advertising: NewsGuard Releases TV News Risk Ratings
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
E.W. Scripps' Newsy and "CBS Evening News" have the lowest risk, whi ...
- Freedom Of Kvetch
Red, White & Blog, Joe Mandese - Thursday, December 1, 2022
"Brands are under terrific pressure and heightened scrutiny about where they inve ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media Industry
MediaDailyNews, Joe Mandese - Wednesday, November 30, 2022
As a result, the Institute for Advertising Ethics has teamed with t ...
- 'Freedom Of Speech, But Not Freedom Of Reach'
Red, White & Blog, Joe Mandese - Tuesday, November 29, 2022
Elon Musk, who wants to charge users $8 a month to spe ...
- Elon's Inferno
Marketing Politics Weekly, Joe Mandese - Monday, November 28, 2022
There's a great, eye-catching graphic in a just-released report commissioned by gend ...
- Some Funny Things Happened On The Way To This Year's Agency Of The Year Awards
RTBlog, Joe Mandese - Monday, November 28, 2022
On the eve of announcing this year's winners, I'd like to sha ...