- Ad Industry To Hold First National Dialogue On Greenwashing, Its Risks And Ways To Avoid It
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The Institute for Advertising Ethics will hold two events -- one t ...
- The Heart Of Darkness, Turns Out It's 6%
Red, White & Blog, Joe Mandese - Thursday, October 6, 2022
Pew Research sheds light on the dark universe of "alternative social media ...
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
Osborn, who stepped down as CEO of OMD earlier this year followi ...
- Study Finds Apple iOS16 Update Delivering Lowest Ad Fraud Levels To Date
MediaDailyNews, Joe Mandese - Wednesday, October 5, 2022
Following recent privacy-framework updates that wreaked havoc on mobile ad-targeting effectiveness, Apple ...
- Political Shops Say Shifting Platform Ad Policies Remain Their Top Concern
Marketing Politics Weekly, Joe Mandese - Tuesday, October 4, 2022
The study by Basis Technologies found that better connected TV tech a ...
- Horizon Analysis Reveals Demassification Of Gen Z Media
MediaDailyNews, Joe Mandese - Monday, October 3, 2022
"Sure, social media is the primary channel for Gen Z, but it ...
- Dentsu's iProspect Consolidates BMW Group's 'Offline' Media In Europe
MediaDailyNews, Joe Mandese - Tuesday, October 4, 2022
The assignment, which covers the BMW and MINI brands, follows a competiti ...
- Fossil Fuel's Joe Camel Moment
RTBlog, Joe Mandese - Monday, October 3, 2022
How do you greenwash news that you were caught greenwashing news? ...
- Eleven Revisions Later, Planetoids Align
MediaPost Weekend, Joe Mandese - Thursday, September 29, 2022
While 2022 and 2023 may not experience the kind of "planetary realignmen ...
- Media Financial Management Association Transitions To Microsite Publishing
MediaDailyNews, Joe Mandese - Wednesday, September 28, 2022
It "will serve to help erase the 'line of demarcation' between t ...
- IPG's Magna Reduces U.S. Outlook, Cites Economic Slowdown
MediaDailyNews, Joe Mandese - Thursday, September 29, 2022
Magna's downward revision brings the Big 4 consensus estimate for U.S. ...
- Mobile Advertising's Lagging Indicators
Mobile Insider, Joe Mandese - Thursday, September 29, 2022
"The targeting reach of social apps is hurt by the update ...
- HMX's Batson Steps Aside To Become U.S. Soccer Chief, Enter The Kassans
MediaDailyNews, Joe Mandese - Tuesday, September 27, 2022
JT Batson, founder and CEO of MediaOcean rival Hudson MX, has be ...
- WFA Study Finds Half Of CMOs Don't Know What 'Data Ethics' Means
MediaDailyNews, Joe Mandese - Wednesday, September 28, 2022
"Data ethics is complex and often remains an abstract concept, that ...
- Starcom Launches Site Devoted To 'Sustainable Media,' Seeks To Identify Solutions
MediaDailyNews, Joe Mandese - Wednesday, September 28, 2022
The "Future Tensions In Sustainable Advertising" site addresses big questions including greenwashin ...
- Crossmedia Taps Performics' Singh As Chief Performance Media Officer
MediaDailyNews, Joe Mandese - Tuesday, September 27, 2022
He is the latest C-level appointment reconstituting Crossmedia's U.S. leadership team, followi ...
- Telmar Parent LiiV Taps Capital One's Covalucci As Chief Product/Tech Officer
MediaDailyNews, Joe Mandese - Monday, September 26, 2022
Covalucci's new role will focus on product innovation via integration of LiiV ...
- MediaRadar Discloses New Strategic Investors, Omits Details
MediaDailyNews, Joe Mandese - Monday, September 26, 2022
MediaRadar, an ad spending and occurrence intelligence firm launched in 2007, th ...
- Publicis Sapient's 'All In' On The Metaverse, Finds VR Adoption Not-So-Hot
MediaDailyNews, Joe Mandese - Monday, September 26, 2022
"One in every four are accessing the metaverse using phones or laptops ...
- Q: When Is A Camera Marketer Not In The Photo Biz? A: When It's A Music Player
RTBlog, Joe Mandese - Monday, September 26, 2022
The good news is that in an era of ubiquitous instant photograph ...
- Agency Vet Schulman Brings Creative Chops To Salesforce Advisory
MediaDailyNews, Joe Mandese - Friday, September 23, 2022
One of the first to serve as Chief Creative Officer of ...
- GroupM's Gerber: ACR Providers Are Being Glassholes, Need To Pool Their Data
MediaDailyNews, Joe Mandese - Friday, September 23, 2022
The head of GroupM's U.S. investment strategy Thursday called for industry acti ...
- Don't Even Think About It
Red, White & Blog, Joe Mandese - Friday, September 23, 2022
No, not that thought. The one Meta policy chief Nick Clegg ...
- IPG NewsGuard Exclusive Ending, Others Can Use TV News Ratings Beginning In January
MediaDailyNews, Joe Mandese - Thursday, September 22, 2022
"It was fascinating," Magna's Allie Kallish says of the data. "Overall, ...
- Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
While a majority (56%) of agency execs believe "sustainability" is now mo ...
- MRC Releases Final 'Outcomes' Measurement Standards
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
With the outcomes under its belt, the MRC is now in t ...
- Comcast Plummets In August On Year-Ago Olympic Comps
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
With the exception of Disney, all of the Big 5 media supplie ...
- GroupM Benchmarks 'Retail Media' At 11% Of Total Ad Spend, Growing Fast
MediaDailyNews, Joe Mandese - Tuesday, September 20, 2022
Retail media will total $101 billion this year, rising to $160 billi ...
- ARF Study Finds Americans Less Anxious About Their Digital Privacy
MediaDailyNews, Joe Mandese - Tuesday, September 20, 2022
While the shift was small -- 42% vs. 48% in a comparab ...
- Q: When Is A Medium Not A Medium? A: When It's A Line Item
MediaDailyNews, Joe Mandese - Tuesday, September 20, 2022
At a time when GroupM has been soul-searching the definition of med ...