- Cannes Lions Names AB InBev 2022 Marketer Of The Year
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
The Cannes Lions festival cites AB InBev's "outstanding haul" of individual Lio ...
- Updated: ANA Confirms Plans For TV Ratings RFP, Scope And Timing Not Disclosed
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
It's unclear whether the RFP is related to the ANA's "Cross-Media Measureme ...
- NewsGuard Enters Russian-Ukrainian War, The Disinformation Part
Marketing Politics Weekly, Joe Mandese - Monday, February 21, 2022
NewsGuard is publishing reports in two formats: One rating Russia's major propagan ...
- There's A Dark Mode For That
Red, White & Blog, Joe Mandese - Monday, February 21, 2022
A former president has officially launched his own social media app, ironical ...
- Happy Birthday, Mark!
RTBlog, Joe Mandese - Sunday, February 20, 2022
I know it's not until May 14, but consider this an ear ...
- Study Explains Why 'The Social Network' Rebranded Itself As Meta
Marketing Politics Weekly, Joe Mandese - Thursday, February 17, 2022
Perceptions of "social media companies" are overwhelmingly negative, especially among Republicans, whi ...
- Havas Media Group Calls 'Transformation A Constant State Of Being,' Taps Greg James To Lead It
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
James, who had been Global Chief Strategy Officer, will oversee the structur ...
- Sparks & Honey Names Cohen Its First CMO
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
A five-year vet of the agency, Cohen has been a key play ...
- 2022 Agency 'Family Tree' Sprouts New 'Independent' Branches
MediaDailyNews, Joe Mandese - Friday, February 18, 2022
R3 published the 2022 edition of its global "family tree" chart, expandi ...
- Ad Spending Surges 19% In January, Expands For 11th Consecutive Month
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
January's increase is the best since August 2021, and compares with ...
- Univision Adopts Ad-ID To Improve Targeting, Delivery For Ads Aimed At Hispanic Viewers
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
The deal follows an NBCUniversal agreement and provides new impetus for t ...
- Who Knew Mobile Would Fix TV's Ad Attention Deficit Disorder?
Mobile Insider, Joe Mandese - Thursday, February 17, 2022
The biggest winner coming out of Sunday's Super Ad Bowl wasn't Coinba ...
- Study Reveals Mainstream News Trust Waning As Political Fervor And Tribalism Surge
Marketing Politics Weekly, Joe Mandese - Wednesday, February 16, 2022
"It's axiomatic that viewers' regularly watched news brands align with their person ...
- The Best Seconds In The Super Bowl Aren't Free
MediaDailyNews, Joe Mandese - Tuesday, February 15, 2022
As if you needed yet another Super Bowl ads post-mortem. Here a ...
- Think About This: Nearly A Quarter Of Americans Get Their News From Podcasts
Red, White & Blog, Joe Mandese - Tuesday, February 15, 2022
Talk radio -- especially the conservative shock jock kind -- has co ...
- Ad Cost Inflation Projected To Lag Consumer Price Inflation
MediaDailyNews, Joe Mandese - Monday, February 14, 2022
The rate of North American inflation is projected to rise 5.4%, whi ...
- Read This, I Promise It Will Be The Best Way You Can Spend Your Time Today
RTBlog, Joe Mandese - Friday, February 11, 2022
It's about new research from Publicis revealing big changes in how peop ...
- Please Help Me Write A Future Column About NFTs
RTBlog, Joe Mandese - Thursday, February 10, 2022
If you do, the column will be created as an NFT a ...
- Gumby's Back, And This Time He's An NFT
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2022
Fox has acquired beloved animated character "Gumby" and has omnichannel plans includi ...
- Mars Retains GroupM's MediaCom, Names Essence To Handle Biddable Media
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2022
The new contract is part of a broader GroupM relationship that exten ...
- Obit: Marketing Guru Tony Pace, Dead At 64
MediaDailyNews, Joe Mandese - Wednesday, February 9, 2022
The long-time marketer and industry consultant, best known as CMO of Subwa ...
- Life Imitating Art Imitating Doom And Gloom
Red, White & Blog, Joe Mandese - Wednesday, February 9, 2022
The highlight of my week was seeing Neal Stephenson describe the sta ...
- Searchable Industry Calendar Launched, Intends To Prevent Scheduling Conflicts
MediaDailyNews, Joe Mandese - Monday, February 7, 2022
Charter members include the ANA, 4As, IAB, ARF, RAB and Geopath. ...
- Horizon Beefs Up Business Solutions, Taps Merkle's Capps
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2022
In his new role, Capps will oversee key client relationships, new agen ...
- New Chair Outlines How His Company, Not The IAB, Is Reengineering Industry's Future
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2022
Incoming IAB chair Krishan Bhatia opened by pitching how NBCU is leadi ...
- Mediaocean Unveils Creative Tool Capable Of Personalizing Ads Across Social Publishers
Publishers Daily, Joe Mandese - Tuesday, February 8, 2022
The solution integrates Flashtalking's creative automation with 4C's centralized social media manageme ...
- Publisher Or Platform? How About Just Being A Responsible Corporate Citizen?
Publishing Insider, Joe Mandese - Tuesday, February 8, 2022
I knew where I was leaning on the publisher vs. platform debat ...
- Nielsen Experiences Exodus In Audience Measurement Communications Team
MediaDailyNews, Joe Mandese - Monday, February 7, 2022
Since the beginning of the new year, two members of Nielsen's te ...
- Certifiable
RTBlog, Joe Mandese - Monday, February 7, 2022
When the history of audience measurement gets written, 2022 will be remember ...
- Wavemaker Continues MIS Hiring Push, Adds Two Group Directors
MediaDailyNews, Joe Mandese - Friday, February 4, 2022
Hayley Comunale and Megan Fediuk join from Dentsu and Xplor, respectively. ...
