- MRC, IAB To Release Draft Of New Guidelines Overhauling In-Game Ad Measurement
MediaDailyNews, Joe Mandese - Friday, June 10, 2022
The long-awaited updated guidelines will be released for public comment on Tues ...
- GroupM Revises Global Ad Forecast Down 1.3 Points, Boosts The U.S. 0.3
MediaDailyNews, Joe Mandese - Monday, June 13, 2022
The revisions, which come a week after a minor cut by Publici ...
- GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'
MediaDailyNews, Joe Mandese - Monday, June 13, 2022
The announcement says GroupM and a coalition of big media suppliers a ...
- The Medium Is The Line Item
RTBlog, Joe Mandese - Monday, June 13, 2022
"One of the things we thought was really important to call o ...
- 'Cancel Culture:' Dems Are From Accountability, Reps Are From Punishment
Marketing Politics Weekly, Joe Mandese - Thursday, June 9, 2022
"Cancel culture is a highly politicized topic," Pew's Emily Vogel writes, noti ...
- Cancel Culture Campaign Equates It With 'Totalitarianism'
Marketing Politics Weekly, Joe Mandese - Thursday, June 9, 2022
The campaign, created by DeVito/Verdi for the Foundation for Individual Rights a ...
- Hannity's 'Playbook'
Red, White & Blog, Joe Mandese - Friday, June 10, 2022
"Love that. That's the playbook," Trump Press Secretary Kayleigh McEnany replied aft ...
- Brand Wanted To 'Do Something Sustainable,' So It Recycled Billboards Into Something Useful
MediaDailyNews, Joe Mandese - Wednesday, June 8, 2022
Working with Clear Channel Outdoor and "upcycling" firm Rareform, HiRoad car insuran ...
- Ad-Supported EV Charging Station Pledges 'Underserved Community' Deployment
MediaDailyNews, Joe Mandese - Thursday, June 9, 2022
Dubbed the "Charging For All" initiative, Volta says it is investing ...
- Novus' Drutz Named To COMMB Board
MediaDailyNews, Joe Mandese - Thursday, June 9, 2022
The Canadian Out-of-Home Marketing and Measurement Bureau named Novus Canada President Debb ...
- How Apple Kickstarted The New Golden Age Of Consumer Targeting
Mobile Insider, Joe Mandese - Wednesday, June 8, 2022
By deprecating identity tracking, Apple has spurred a gold rush among agenci ...
- Zenith Issues 'Minor Downgrade' To Global Ad Outlook, U.S. Remains Unchanged
MediaDailyNews, Joe Mandese - Wednesday, June 8, 2022
Zenith reduced its 2022 worldwide ad spending forecast down 1.1 percentage poin ...
- MRC Unveils Draft Of 'Outcomes' Measurement Standards, Seeks Public Comment
MediaDailyNews, Joe Mandese - Wednesday, June 8, 2022
The proposed standards cover many outcomes measures routinely used by the ...
- Addendum: ANA Removes 'Ad Fraud' Analysis, Kills Link
MediaDailyNews, Joe Mandese - Tuesday, June 7, 2022
"We decided we did not want to include projections from four yea ...
- Brands May Get A Charge Out Of This Catalina/Volta Deal - Dole Did
MediaDailyNews, Joe Mandese - Tuesday, June 7, 2022
Consumer shopping researcher Catalina and digital out-of-home ad network Volta have partner ...
- 'Subprime' Ad Pundit Joe Marchese To Chair Attention-Based Startup
MediaDailyNews, Joe Mandese - Tuesday, June 7, 2022
Marchese's move comes as Madison Avenue is paying more attention to attention-bas ...
- Fou Me Twice, Shame On Me
Mobile Insider, Joe Mandese - Tuesday, June 7, 2022
Over the years, I've blocked my share of followers on social medi ...
- Why GroupM Is 'Shadowing,' Not Certifying Upfront Marketplace Deals
RTBlog, Joe Mandese - Monday, June 6, 2022
The agency's new audience measurement framework will transact all 2022-23 deals bas ...
- Competitive Ad Tracker SMI Sold To Private Equity Firm
MediaDailyNews, Joe Mandese - Thursday, June 2, 2022
Financial details were not disclosed, but as part of the transaction, S ...
- ANA Analysis: Ad Fraud Tops $100B Annually
MediaDailyNews, Joe Mandese - Thursday, June 2, 2022
The cost of various forms of ad fraud including app install farm ...
- Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System
MediaDailyNews, Joe Mandese - Wednesday, June 1, 2022
"Measuring and optimizing attention is an integral component of cutting through t ...
- From Scripts To Scripps: America's New 'Gentleman's Agreement'
Red, White & Blog, Joe Mandese - Wednesday, June 1, 2022
The good news is one of America's largest local news broadcasters h ...
- Donaldjtrump.com Sees Surge In Traffic, Albeit For A Fundraising Site
MediaDailyNews, Joe Mandese - Tuesday, May 31, 2022
"While the steep audience declines that Mr. Trump's website has endured ...
- JCPenney Consolidates All Media At Dentsu X
MediaDailyNews, Joe Mandese - Thursday, May 26, 2022
Dentsu has been one of the retailer's agencies since 2005, and h ...
- Quick Question: What's The Top U.S. Industry Advertising On Facebook?
Red, White & Blog, Joe Mandese - Friday, May 27, 2022
If you guessed government/politics, you're way ahead of me. And you probab ...
- Industry Study Concludes Advertising 'Supports' A Fraction Of Sales
MediaDailyNews, Joe Mandese - Thursday, May 26, 2022
The Advertising Coalition commissioned study found advertising directly supports only 7.6%, a ...
- Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
MediaDailyNews, Joe Mandese - Thursday, May 26, 2022
Most WFA members say they're in "trial mode," but project big jum ...
- It's A Bird, It's A Plane, It's A Shift From Paid To Ad-Supported Consumer Services
Mobile Insider, Joe Mandese - Thursday, May 26, 2022
The removal of New York's last public phone booths focused on the ...
- Dog Keeps Shooting Media
MediaDailyNews, Joe Mandese - Wednesday, May 25, 2022
I can't help wondering if media coverage plays a role in desensitizi ...
- Havas Media, LiveRamp Unveil Bespoke Agency-Level Data Platform
MediaDailyNews, Joe Mandese - Wednesday, May 25, 2022
At least two Havas clients -- Papa John's and Sanofi -- ha ...