- Google Unveils Frequency Caps For CTV Ads, Covers 92% Of Ad-Supported Universe
MediaDailyNews, Joe Mandese - Thursday, February 3, 2022
"Viewers won't see your ad more than they should as they naviga ...
- MRC Updates Comscore Audit, Says Report Expected In Early Q3
MediaDailyNews, Joe Mandese - Thursday, February 3, 2022
Comscore resubmitted its TV service to the MRC's accreditation process in Octob ...
- Look! Up In The Cloud! It's Super App!
Mobile Insider, Joe Mandese - Thursday, February 3, 2022
Given the media industry's love for hyperbole, I suppose it was on ...
- UM Delivers For Grubhub, 'Human-Centric' Approach Credited For Win
MediaDailyNews, Joe Mandese - Wednesday, February 2, 2022
UM will handle all strategy, planning, buying and data and analytics f ...
- Havas Gets Real With BNY Mellon: Uses Real Photos Of Real People Taken By A Real Photographer
MediaDailyNews, Joe Mandese - Wednesday, February 2, 2022
At a time when many brands are leaning into NFTs, this o ...
- Horizon Creates Research Role Focusing On Culture, Taps VaynerMedia's Gurevich To Fill It
MediaDailyNews, Joe Mandese - Tuesday, February 1, 2022
She will focus on the 'intersection of culture, people and brands." ...
- GroupM Taps Wavemaker's Heitman For North America Marketing/Coms
MediaDailyNews, Joe Mandese - Tuesday, February 1, 2022
In her new role, she will work closely with GroupM's Wavemaker, Mindshar ...
- 2021 Media Agency of the Year: Wavemaker
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Wavemaker has demonstrated the best creativity in how it is applying t ...
- Ebiquity Reports Double-Digit Growth, Acquires Canada's Forde & Semple
MediaDailyNews, Joe Mandese - Monday, January 31, 2022
Terms of the deal were not disclosed, but Ebiquity said Forde &am ...
- Publicis Media Trades Digital Dollars For A More Values-Based DIME
MediaDailyNews, Joe Mandese - Monday, January 31, 2022
The agency's new marketplace is dubbed DIME, an acronym for diverse a ...
- Je Suis Bob Garfield
RTBlog, Joe Mandese - Sunday, January 30, 2022
"We're fucked," Garfield quipped when asked to sum up a roundtable ...
- 2021 Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Like the year before it, 2021 was a year of multiple transformatio ...
- Apple Reports 'Record' Ad Sales, Calls App Store An 'Economic Miracle'
MediaDailyNews, Joe Mandese - Friday, January 28, 2022
Ad revenues are embedded as part of its App Store "services," whi ...
- 2021 Independent Agency of the Year: USIM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
USIM worked with Roku to help solve the problem of generating fo ...
- How Americans 'Cancel' Brands, According To Forrester
MediaDailyNews, Joe Mandese - Wednesday, January 26, 2022
Not surprisingly, the No. 1 action is to simply discontinue buying t ...
- Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means
MediaDailyNews, Joe Mandese - Thursday, January 27, 2022
The study also found Facebook is least trusted, while LinkedIn is mo ...
- Video Poised To Become Dominant Programmatic Display Ad Format
MediaDailyNews, Joe Mandese - Thursday, January 27, 2022
"Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022 ...
- Dentsu Revises Outlooks Upward, Last Of Big 4 To Boost Industry's Consensus
MediaDailyNews, Joe Mandese - Wednesday, January 26, 2022
Globally, Dentsu is among the most conservative for 2022, but it's t ...
- Dentsu Elevates Sustainability From Societal Cause To Ad Industry Imperative
MediaDailyNews, Joe Mandese - Wednesday, January 26, 2022
The agency report cites regulatory action to formally ban advertising linked ...
- Now A $15B Ad Business, Microsoft Solidifies Position In Digital's 'Big 4'
MediaDailyNews, Joe Mandese - Wednesday, January 26, 2022
"More broadly, we are expanding our opportunity in advertising," boasted CEO Sat ...
- 2021 Client of the Year: Apple
Agency of the Year, Joe Mandese - Friday, January 7, 2022
In media, the term "client" can mean two things. We awarded App ...
- Horizon Combines Chief Marketing And Equity Roles, Taps Essence's Smith-Wilson To Fill It
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
"There is no better way to show that DEI is a centr ...
- Dentsu Retires Gyro Agency Brand, Merges It Into Merkle B2B
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
The move is part of a continuing realignment of its agency portfol ...
- ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
Top tactics for the future include organic search, chatbots, live chat, ...
- Consumers And Ad Execs Align On Misinformation, Sort Of
RTBlog, Joe Mandese - Monday, January 24, 2022
When we asked a second question about the liability for advertisers, the ...
- 2021 Media Supplier of the Year: NewsGuard
Agency of the Year, Joe Mandese - Monday, January 10, 2022
By working with agencies to use its ratings as part of "inclusio ...
- Sports Illustrated Asks Brands To 'Pay With Change,' Serves Ads With A Very Different Vibe
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
"Age vibrantly," recommends a multivitamin ad, followed by one encouraging users ...
- Ad Market Expands For 10th Consecutive Month, But Shows Sharp Deceleration In December
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
The data also reveals it has been a "long tail" recovery, wi ...
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
Full-year data also reveals an erratic recovery in terms of various med ...
- Diageo Media Chief Massey Named Co-Chair Of WFA Media Forum, Board
MediaDailyNews, Joe Mandese - Thursday, January 20, 2022
She succeeds Benjamin Jankowski who is retiring from Mastercard. ...
