- Havas Media, LiveRamp Unveil Bespoke Agency-Level Data Platform
MediaDailyNews, Joe Mandese - Wednesday, May 25, 2022
At least two Havas clients -- Papa John's and Sanofi -- ha ...
- Horizon/Pitbull's 305 Uses Extraordinary Kids For Nutritious Snack Brand
MediaDailyNews, Joe Mandese - Tuesday, May 24, 2022
The multicultural campaign utilizes multimedia, including CTV, online video, audio, social a ...
- American Car Center Taps Harmelin Media, Cites Local-First Approach
MediaDailyNews, Joe Mandese - Monday, May 23, 2022
Billings were not disclosed, but the account includes search, social media, OTT/C ...
- Why Retail Media Is Collapsing Funnels, Boosting Margins
RTBlog, Joe Mandese - Monday, May 23, 2022
If you had asked me what the hottest ad medium would ...
- Abortion Ads Soar Following SCOTUS Draft Leak
Marketing Politics Weekly, Joe Mandese - Friday, May 20, 2022
Abortion ads, which had been averaging about 2,000 airings weekly, soared ...
- Report Projects Russian Ad Economy Will Contract Only 19%, Minor Impact On Global Market
MediaDailyNews, Joe Mandese - Friday, May 20, 2022
"Will the crisis in Russia impact foreign digital advertising markets? That's hard ...
- My Great Peel Back And Replacement Theory
Red, White & Blog, Joe Mandese - Friday, May 20, 2022
Can an old-school media planning strategy help prevent hate speech contributing ...
- Obit: Long-Time Agency Media Exec And Expert On Black Consumer Touchpoints Linda Jefferson, Dead At 69
MediaDailyNews, Joe Mandese - Wednesday, May 18, 2022
"Linda was the consummate media maven, colleague, mentor and friend," said F ...
- To Service And Accelerate 'New Economy' Brands, Wavemaker Taps Reprise's Finelli As Commerce Strategy Lead
MediaDailyNews, Joe Mandese - Thursday, May 19, 2022
I've committed my career to challenging the status quo in retail media ...
- Ad Market Expands For 14th Month, Rises 60% Over April 2020's Low
MediaDailyNews, Joe Mandese - Wednesday, May 18, 2022
Digital media continue to expand faster than traditional, rising to a 5 ...
- Geopath Names Mabin Permanent President
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2022
Mabin has been serving as acting president of the out-of-home media measureme ...
- ANA, 4As Release New Guidelines For Buying Diverse Media
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2022
They include accepting more representative "alternative media metrics," avoiding extended payment term ...
- OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2022
Specifically, 41% of consumers said they initiated an online search after seei ...
- Girls' Education Rights Activist Malala Yousafzai To Receive Cannes 2022 LionHeart Award
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2022
The award is given to the person "who has harnessed their positi ...
- Wall Street Analyst: No 'White Knight' Scenario For Nielsen, Downgrades Stock
MediaDailyNews, Joe Mandese - Monday, May 16, 2022
Nielsen was downgraded to "market perform" from "outperform" following the expiration ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
MediaDailyNews, Joe Mandese - Monday, May 16, 2022
"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- A Year After Fox Unveiled A Blockchain-Based Venture, It's Still Just A Load Of 'Krap'
MediaDailyNews, Joe Mandese - Monday, May 16, 2022
"'Krapopolis' will serve as the first-ever animated series curated entirely on t ...
- Real Time Vs. Algo Time
RTBlog, Joe Mandese - Monday, May 16, 2022
Regardless of what happens with Elon Musk and Twitter, at least he ...
- Study Finds Big Disconnect Between Ad Execs And Average American Commuters
MediaDailyNews, Joe Mandese - Friday, May 13, 2022
Only 63% of ad execs have resumed commuting vs. 86% of avera ...
- @really Foolish In The Extreme
Red, White & Blog, Joe Mandese - Wednesday, May 11, 2022
Sunlight may truly be the best disinfectant. And the best way ...
- Lincoln Project Channels Apple's 'Crazy Ones,' But Not In The Good Way
Marketing Politics Weekly, Joe Mandese - Thursday, May 12, 2022
The spot borrows from the campaign that launched Apple's "Think Different" brandin ...
- One Of The World's First Media Agencies, Carat Touts Another First: A Chief Media Officer
MediaDailyNews, Joe Mandese - Thursday, May 12, 2022
The Dentsu unit named long-time strategic planning and account management veteran Dia ...
- Why Mobile Advertising Is Becoming More Like TV's
Mobile Insider, Joe Mandese - Thursday, May 12, 2022
A new study of hundreds of ad execs finds they prefer targeti ...
- UScellular Taps Harmelin For Brand Media, Ovative For Performance
MediaDailyNews, Joe Mandese - Wednesday, May 11, 2022
"We are excited to work with two independent media agencies that understa ...
- Study Finds Gas Station Fill-Ups Boost Shopping At Other Retail Locations
MediaDailyNews, Joe Mandese - Wednesday, May 11, 2022
Specifically, it found consumers who fueled up spent 3.7 times more a ...
- NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2022
"This represents a huge opportunity for brands to think outside the 30-seco ...
- God Save The Queen, She Ain't No Algorithm
Red, White & Blog, Joe Mandese - Tuesday, May 10, 2022
"The data, marketing and creative industries remain in limbo, unsure of wh ...
- Why 'Onchain' Is The Next New Ad Industry Jargon
RTBlog, Joe Mandese - Monday, May 9, 2022
"The future is 'onchain' instead of online," DMEXCO's organizers assert in ...
- Havas Media Group Becomes First Global Media Network To Offer Ethical Certification
MediaDailyNews, Joe Mandese - Friday, May 6, 2022
The Certified Ethical Advertising Executive, developed by the Institute of Advertising Ethic ...
- ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' Marketplace
MediaDailyNews, Joe Mandese - Friday, May 6, 2022
The study comes as a perfect storm of developments have led ...