- Decency Planning
RTBlog, Joe Mandese - Monday, January 17, 2022
I'm doing my best to channel my inner Ephron today, and I ...
- Retail Media Overtakes CTV As Advertising's Biggest Impetus
MediaDailyNews, Joe Mandese - Friday, January 14, 2022
An analyst report cites packaged goods marketers doubling ad spending on t ...
- Comscore Adds Voter Data To Digital Media Targeting, Can Segment 'Behaviorally'
Marketing Politics Weekly, Joe Mandese - Thursday, January 13, 2022
The data can be used to "micro-target" a voter's "propensity to support/oppo ...
- The 'Persuadable' Voter Rights Media Mix Favors TV Streaming Services
Marketing Politics Weekly, Joe Mandese - Thursday, January 13, 2022
Analysis shows voting rights "persuadables" account for 20% of the U.S. populati ...
- Carat Bolsters Global Strategy Team, Adds Two Senior Partners
MediaDailyNews, Joe Mandese - Wednesday, January 12, 2022
Maro Mouameletzi joins from Mindshare, and Bram Meuleman returns from a bri ...
- OAAA Beefs Up Marketing, Names Colona Commercial Marketing Officer
MediaDailyNews, Joe Mandese - Wednesday, January 12, 2022
Out-of-home industry vet Rick Robinson was also named Chief Creative Officer ...
- Misinformation's Just Another Word For Nothing Left To Lose
Red, White & Blog, Joe Mandese - Thursday, January 13, 2022
The Republican party's kibosh on future presidential debates is ironic, given h ...
- Time Spent With Ad-Supported Media Falls To 46.6%, Even As Ad Spending Soars
MediaDailyNews, Joe Mandese - Wednesday, January 12, 2022
Ad-supported media's share of consumer time spent with media fell to i ...
- Long-Time Publishing/Marketing Exec Cleary Simpson Named CEO Of CMT Research Foundation
MediaDailyNews, Joe Mandese - Tuesday, January 11, 2022
Former MediaLink, Time Warner exec leads nonprofit focused on treatments and cur ...
- Media All-Star: Jeff Larson
MediaPost All Stars, Joe Mandese - Friday, January 7, 2022
After two decades working inside some of the world's greatest brands a ...
- GroupM Taps Carat's Kim As First-Ever Chief Product & Services Officer
MediaDailyNews, Joe Mandese - Tuesday, January 11, 2022
Her appointment comes at a time when GroupM has already been goi ...
- Wavemaker Names Salter Global Head Of Applied Innovation
MediaDailyNews, Joe Mandese - Tuesday, January 11, 2022
She is responsible for working with the network and its global clien ...
- Interest In COVID Wanes Among TV News Viewers, Now Part Of 'Daily Life'
MediaDailyNews, Joe Mandese - Monday, January 10, 2022
New data from TV audience measurement service Samba TV gives new meani ...
- Harmelin Taps Ebbecke As Head Of Business Intelligence
MediaDailyNews, Joe Mandese - Monday, January 10, 2022
Also at Harmelin, Bea Leung joins as a vice president leading t ...
- Was COVID The New Y2K?
RTBlog, Joe Mandese - Monday, January 10, 2022
Remember the tech spending bust after Y2K? New data suggests COVID-19 m ...
- Trumping Donald Ghost
TVBlog, Joe Mandese - Friday, January 7, 2022
"Why didn't you call Donald Trump by his name?" a reporter ask ...
- GroupM Finds Backlash To Streaming Ads, Data Deals, Latest Media Technology
MediaDailyNews, Joe Mandese - Thursday, January 6, 2022
In the context of broader trends, GroupM's Brian Wieser believes the ...
- Nielsen Shares Fall On Analyst Downgrade, Cites 'Competitive Alternatives'
MediaDailyNews, Joe Mandese - Wednesday, January 5, 2022
The stock price had fallen about 3% by midday Wednesday, dropping ne ...
- My Most-Read Posts Of The Past Three Seconds -- Er, I Mean Year
Mobile Insider, Joe Mandese - Thursday, January 6, 2022
My Feb. 4 post about mobile consumer attention spans falling to thr ...
- Reporter's Notebook: Anniversary Of A Sh*tsh*w
Red, White & Blog, Joe Mandese - Thursday, January 6, 2022
Looking back, I think I summed it up well in my Ja ...
- PMG Launches Program Aimed At Candidates With Advanced Degrees
MediaDailyNews, Joe Mandese - Wednesday, January 5, 2022
The program follows PMG's launch of a similar program aimed at "jumpstartin ...
- SMI Models 13 Months Of COVID Ad Spending, Finds $17B U.S. Deficit
MediaDailyNews, Joe Mandese - Tuesday, January 4, 2022
The analysis comes as spikes in the Omicron variant are causing n ...
- CARU Begins Monitoring 'Child-Directed' Ads In Digital Media, Vows To Take Action To Enforce It
MediaDailyNews, Joe Mandese - Tuesday, January 4, 2022
The guidelines address the growth of online platforms and new immersive for ...
- Hundreds Of Major Brands Still Funding Election Misinformation Sites
Marketing Politics Weekly, Joe Mandese - Monday, January 3, 2022
"The vast majority of the sites spreading election misinformation a year a ...
- Insurrection Inciter Who?
Red, White & Blog, Joe Mandese - Monday, January 3, 2022
I had to chuckle when I got a request today not ...
- Most Read 'RTBlogs' Of The Year
RTBlog, Joe Mandese - Monday, January 3, 2022
You could say, most of them fall into an "Omicron Group," includi ...
- Most-Read Stories Of The Year Led By Tribute To John Durham
MediaDailyNews, Joe Mandese - Friday, December 31, 2021
News about the ad recovery, shake-ups at media research suppliers, and med ...
- Cancel 'Red, White & Blog' Ironically Among Most Read Of The Year
Red, White & Blog, Joe Mandese - Friday, December 31, 2021
Other most-read columns of the year included a "Big Fat Idiot," "T ...
- The Medium Is The Saliva, Campaign Asks People To Spit And Share It
MediaDailyNews, Joe Mandese - Thursday, December 30, 2021
The #giveaspit campaign breaks in Times Square on New Year's Eve duri ...
- 'Misinformer Of The Year:' Steve Bannon
Marketing Politics Weekly, Joe Mandese - Tuesday, December 28, 2021
He succeeds Fox News Channel, in what is the 18th year th ...
