- Insurrection Inciter Who?
Red, White & Blog, Joe Mandese - Monday, January 3, 2022
I had to chuckle when I got a request today not ...
- Most Read 'RTBlogs' Of The Year
RTBlog, Joe Mandese - Monday, January 3, 2022
You could say, most of them fall into an "Omicron Group," includi ...
- Most-Read Stories Of The Year Led By Tribute To John Durham
MediaDailyNews, Joe Mandese - Friday, December 31, 2021
News about the ad recovery, shake-ups at media research suppliers, and med ...
- Cancel 'Red, White & Blog' Ironically Among Most Read Of The Year
Red, White & Blog, Joe Mandese - Friday, December 31, 2021
Other most-read columns of the year included a "Big Fat Idiot," "T ...
- The Medium Is The Saliva, Campaign Asks People To Spit And Share It
MediaDailyNews, Joe Mandese - Thursday, December 30, 2021
The #giveaspit campaign breaks in Times Square on New Year's Eve duri ...
- 'Misinformer Of The Year:' Steve Bannon
Marketing Politics Weekly, Joe Mandese - Tuesday, December 28, 2021
He succeeds Fox News Channel, in what is the 18th year th ...
- Best/Worst 'Informers' Of The Year
MediaDailyNews, Joe Mandese - Wednesday, December 29, 2021
Media veracity watchdog NewsGuard published its annual list of best and wor ...
- 'Matrix' Resurrects HBO Max Weekend, Third-Highest Same-Day Streamer To Date
MediaDailyNews, Joe Mandese - Tuesday, December 28, 2021
"The Matrix Resurrections" was watched by 2.8 million HBO Max households betwe ...
- Understanding McLuhan
RTBlog, Joe Mandese - Monday, December 27, 2021
To commemorate the anniversary of NBC's "Tomorrow," I'm compressing one of ...
- MRC Audit Uncovers 'Accuracy Issues' With Broadband-Only, Recommends Nielsen Hold Off
MediaDailyNews, Joe Mandese - Thursday, December 23, 2021
The disclosure follows Nielsen's decision to incorporate broadband-only homes into its univer ...
- Twas The IPO Before Christmas
Red, White & Blog, Joe Mandese - Friday, December 24, 2021
This column begins with you having a personal stake in it, literall ...
- The Great App Advertising Exodus -- Or Not
Mobile Insider, Joe Mandese - Thursday, December 23, 2021
A new report asserts mobile app developers will abandon advertising as ...
- Carat U.S. Names Jones Client President
MediaDailyNews, Joe Mandese - Monday, December 20, 2021
Move follows two other client president appointments last week. ...
- Mindshare Finds Crypto Tops Spending Plans Of U.S. Consumers
MediaDailyNews, Joe Mandese - Monday, December 20, 2021
The finding comes amid a new wave of uncertainty related to COVID- ...
- Why Are Advertisers Still Acting Dumb About Smart Contracts?
RTBlog, Joe Mandese - Monday, December 20, 2021
The key to its success is a simple key granting access ...
- Ad Market Expands For Ninth Consecutive Month, Posts Best November Ever
MediaDailyNews, Joe Mandese - Friday, December 17, 2021
While a lagging indicator, the U.S. Ad Market Tracker is consistent wi ...
- Comscore Acquires Social Media Measurement Startup Shareablee
MediaDailyNews, Joe Mandese - Friday, December 17, 2021
Shareablee's data will be integrated into Comscore's Media Metrix and Video Metr ...
- Why Restricting Media Isn't Necessarily A Binary Thing
Red, White & Blog, Joe Mandese - Friday, December 17, 2021
Blacklists beget blocklists which have begun giving way to "inclusion" lists. What ...
- Ascential Sells MediaLink To UTA For $125M, Originally Paid Upwards Of $207M
MediaDailyNews, Joe Mandese - Thursday, December 16, 2021
"We will continue our deep partnership with Cannes Lions under our n ...
- This Edible Billboard Enables New Yorkers To Take The Cake, Literally
MediaDailyNews, Joe Mandese - Thursday, December 16, 2021
Just follow the breadcrumbs from Union Square and Washington Square Park. ...
- ANA Commissions Study On Programmatic Media-Buying
MediaDailyNews, Joe Mandese - Thursday, December 16, 2021
PwC, Kroll and the Trustworthy Accountability Group were selected to study i ...
- Mobile SSP Kargo Begins Blocking Ads On Misinformation Sites
MediaDailyNews, Joe Mandese - Thursday, December 16, 2021
Kargo claims to be the first mobile-focused SSP to utilize NewsGuard's veraci ...
- MRC Auditing Nielsen's 'Digital Ad Ratings,' Adds Phases For Mobile And CTV
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2021
The service's accreditation has been on "hiatus" since September 2020. ...
- Study Finds A Third Of Advertisers/Agency Execs Plan To Leave Job Within Two Years
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2021
Many attribute it to increasing complexity and lack of support from the ...
- Drudge Report: You Spend At Least 6 Hours Weekly On Low-Level, Repetitive Tasks
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2021
The study shows you also use an average of nine software platfor ...
- Wavemaker Expands Marketing Intel, Adds Three Top Data Execs To Team
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2021
They join Wavemaker's newly rebranded "MIS" department, headed by Delphine Fabre-Hernoux. ...
- Iconic Luxury Brand Dolce&Gabbana Consolidates At Havas Media Group
MediaDailyNews, Joe Mandese - Monday, December 13, 2021
Billings were not disclosed, but the global AOR includes media strategy, plannin ...
- Advertisers Expand Meaning Of 'Brand Safety,' Hold Media Accountable For Overall Harm
MediaDailyNews, Joe Mandese - Tuesday, December 14, 2021
"What we're measuring is a leading indicator of what's going to happ ...
- GroupM NA Taps Publicis' McGeehan As Chief Marketing & Business Officer
MediaDailyNews, Joe Mandese - Tuesday, December 14, 2021
The new role gives him responsibility for developing new business at Mindshar ...
- Carat U.S. Names Pineiro, Zaim Client Presidents
MediaDailyNews, Joe Mandese - Monday, December 13, 2021
Both were executive vice presidents of the agency based in New Yor ...
