- GroupM NA Taps Publicis' McGeehan As Chief Marketing & Business Officer
MediaDailyNews, Joe Mandese - Tuesday, December 14, 2021
The new role gives him responsibility for developing new business at Mindshar ...
- Carat U.S. Names Pineiro, Zaim Client Presidents
MediaDailyNews, Joe Mandese - Monday, December 13, 2021
Both were executive vice presidents of the agency based in New Yor ...
- Serial Marketer David Berkowitz Joins Mediaocean
MediaDailyNews, Joe Mandese - Monday, December 13, 2021
A former MediaPost columnist, he has extensive experience in ad industry marketin ...
- Why 'Trust,' Not 'Diversity,' Is The Real Marketing Word-of-the-Year
RTBlog, Joe Mandese - Monday, December 13, 2021
At least that's my conclusion after Advertiser Perceptions shared its latest resear ...
- Geopath Names Kinetic's Lieberman Chairman, Nears Completion Of Strategic Review
MediaDailyNews, Joe Mandese - Thursday, December 9, 2021
Lieberman succeeds former Geopath board chair Jill Nickerson, executive vice president-managing direct ...
- Modern Furniture Designer/Retailer Blu Dot Taps Colle McVoy As Media AOR
MediaDailyNews, Joe Mandese - Thursday, December 9, 2021
The marketer cited the agency's "unique approach of blending data-led solutions wi ...
- Havas Starts Spreading The 'Good' News In New York, Other Markets, For Realtors
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
Striking digital out-of-home signage and special branded "news boxes" of print editio ...
- SSP Sets Misinformation 'Floor' For News Sites That Can Be Bought Programmatically
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
Only sites earning a "green" NewsGuard rating as "generally trustworthy" can ...
- Horizon Media Sells Minority Stake, Hints It Will Fuel 'Growth'
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
Privately held and fiercely independent Horizon Media has agreed to sell ...
- Mediaocean Integrates Directly Into IAS, Reduces Workflow And Time Spent For Digital Media Buys
MediaDailyNews, Joe Mandese - Thursday, December 9, 2021
The companies characterized the integration as seamless, and said it will enab ...
- Tech Lab Unveils CTV Bidding Standard, Includes New Types Of Commercial Pods And Positions
MediaDailyNews, Joe Mandese - Thursday, December 9, 2021
Adoption could change the way advertisers think about how they buy a ...
- UM Creates Chief Marketplace Officer Role, Taps Stewart To Fill It
MediaDailyNews, Joe Mandese - Thursday, December 9, 2021
Stacey Stewart, who had been managing director of integrated investment, will overs ...
- GroupM Taps Edelman's Barker As Global Chief People Officer
MediaDailyNews, Joe Mandese - Thursday, December 9, 2021
Based in New York, she will oversee the talent management of GroupM ...
- Media Bridge Names CMO Dandrea A Partner
MediaDailyNews, Joe Mandese - Thursday, December 9, 2021
As part of the move, the agency said Dandrea will take ...
- Why Mobile Probably Won't Be The On Ramp To The Metaverse
Mobile Insider, Joe Mandese - Thursday, December 9, 2021
It's the bandwidth, stupid. ...
- GroupM Finds Ad Budget Paradox Preserving TV's Share Among Big Brands
MediaDailyNews, Joe Mandese - Tuesday, December 7, 2021
"That doesn't mean for a second that they should be in television ...
- Telmar Acquires 'Audience Intel' Platform Helixa
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
As part of the deal, Helixa clients gain access to Telmar's media-planni ...
- Iconic Plumbing Fixtures Marketer Kohler Names PMG Agency Of Record
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
The win, which follows a review, includes strategy, creative, media planning a ...
- The Decline Of Western Civilization (In Two Simple Charts)
Red, White & Blog, Joe Mandese - Friday, December 10, 2021
Since 1990, the world's population with internet access soared to 75%, whi ...
- Dentsu Taps Loughnane, Friel For Senior iProspect Roles
MediaDailyNews, Joe Mandese - Monday, December 6, 2021
Loughnane was former group managing director of Dentsu Aegis Network, Friel w ...
- Dentsu/Microsoft Find 'Sustainable Media' And 'Decarbonized Ads' Are Becoming A Thing
MediaDailyNews, Joe Mandese - Tuesday, December 7, 2021
Their new study finds many consumers plan to switch search engines, o ...
- Revised 2021 Estimates Now Project Record Ad Expansion, 'Planetary Realignment'
MediaDailyNews, Joe Mandese - Monday, December 6, 2021
U.S. and worldwide ad spending are now projected to expand at the ...
- What Do Astrophysics And Ad Economy Forecasts Have In Common?
RTBlog, Joe Mandese - Monday, December 6, 2021
The answer, of course, is planets. ...
- Study Finds TV As Bad Or Worse Than Social Media In Spreading Conspiracies
MediaDailyNews, Joe Mandese - Friday, December 3, 2021
The study from Ipsos MORI also finds that "media" overall is amo ...
- Havas Media Group Taps Agent Of Necessity As New Strategy Chief
MediaDailyNews, Joe Mandese - Wednesday, December 1, 2021
Consultant Sarah Ivey succeeds Meghan Grant, who was promoted in November. ...
- IPG Mediabrands Rating TV News Buys Based On Misinformation, Will Use In Upfront
MediaDailyNews, Joe Mandese - Thursday, December 2, 2021
The deal with NewsGuard is exclusive to IPG clients, and covers 1 ...
- Uber Digital Out-of-Home Inventory Now Available Via Vistar's Programmatic Exchange
MediaDailyNews, Joe Mandese - Thursday, December 2, 2021
The uber OOH network features two-sided digital car-top screens on more th ...
- Have You Heard The Theory About My Co-Author?
Red, White & Blog, John F. Kennedy Jr., Joe Mandese - Friday, December 3, 2021
The question you should be asking yourself is which one of ...
- Cannes Reboots Lions, Will Award 'Creative Media Ideas,' B2B Too
MediaDailyNews, Joe Mandese - Tuesday, November 30, 2021
Organizers altered "weighting structure" and instructions to jurors to "make it cle ...
- Marketing Spending Rebounds, Poised For Sustained Growth
MediaDailyNews, Joe Mandese - Wednesday, December 1, 2021
A PQ Media forecast cautions "variables" like the Omicron variant and glob ...
