- Cannes Reboots Lions, Will Award 'Creative Media Ideas,' B2B Too
MediaDailyNews, Joe Mandese - Tuesday, November 30, 2021
Organizers altered "weighting structure" and instructions to jurors to "make it cle ...
- Marketing Spending Rebounds, Poised For Sustained Growth
MediaDailyNews, Joe Mandese - Wednesday, December 1, 2021
A PQ Media forecast cautions "variables" like the Omicron variant and glob ...
- Mediahub To Use Unaccredited Performance Data As 'Currency' For Ad Buys On Univision
MediaDailyNews, Joe Mandese - Wednesday, December 1, 2021
The "first-of-its-kind partnership" will "predict engagement performance" for ads across linear ...
- Report Finds COVID-19 Superspreaders Still Spreading On Facebook, Twitter
Marketing Politics Weekly, Joe Mandese - Tuesday, November 30, 2021
The new analysis from NewsGuard finds 53% of Facebook's and 50% ...
- Dentsu Media U.S. Names Law Carat CEO, Elevates Lewis To Chief Investment Officer
MediaDailyNews, Joe Mandese - Tuesday, November 30, 2021
Law succeeds Angela Steele, who left to take a senior role ...
- Wall Street Turns Meta Street: Touts AR, VR, Metaverse To Investors
MediaDailyNews, Joe Mandese - Friday, November 26, 2021
The metaverse is reaching peak buzz, not just on Madison Avenue ...
- Why Omnicom Has A Bad Case Of Typoglycemia
RTBlog, Joe Mandese - Monday, November 29, 2021
One can only imagine what went through John Wren's head when ne ...
- Carat Taps Parker To Oversee Global Microsoft Media Business
MediaDailyNews, Joe Mandese - Friday, November 26, 2021
Dentsu International's Carat unit has named veteran media agency exec Mike Park ...
- Institute For Advertising Ethics Rolls Out Professional Certification Program
MediaDailyNews, Joe Mandese - Monday, November 22, 2021
Covers both business and personal use cases for applying ethics in advertis ...
- The Most Ethical Column I Will Ever Write
RTBlog, Joe Mandese - Monday, November 22, 2021
I've always considered myself an ethical journalist, but now I'm the fir ...
- Dentsu Taps iProspect's Philips As Global Media Products Chief
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
The new position makes him responsible for development of Dentsu International's 20 ...
- How The Ad Industry Has Become More Diverse, Why It Needs To Get Even More
Red, White & Blog, Joe Mandese - Friday, November 19, 2021
The report shows that in terms of senior-level marketing ranks, women ha ...
- IAB Names Sheila Buckley First Woman To Serve As Exec-in-Residence
MediaDailyNews, Joe Mandese - Wednesday, November 17, 2021
Buckley, who joins from Dstillery, has decades of experience in both tradition ...
- U.S. Ad Market Expands 8% In October, Seventh Consecutive Month Of Growth
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
Smaller ad categories continue to fuel the expansion, while two of t ...
- GroupM Finds 'New Economy' Replacing Advertising's Pre-Pandemic One, Sees Big Shifts
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
The report predicts transformation will "accelerate," marketers will "rethink" dependence on dista ...
- iProspect Wins Luxury Marketer Kering, Accelerates Full-Service Media Transformation
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
As global media agency of record, iProspect will be responsible for med ...
- Kinsella, Other Ad Biggies, Advising Developer Automating Discovery Of 'Trusted Content'
MediaDailyNews, Joe Mandese - Tuesday, November 16, 2021
Three former top Madison Avenue execs -- Colin Kinsella, Jordan Bitterman a ...
- Got Stress?
RTBlog, Joe Mandese - Monday, November 15, 2021
Research finds 68% of ad execs are more stressed than they we ...
- Dentsu Reorganizes, Names Andree First Non-Japanese Chairman
MediaDailyNews, Joe Mandese - Friday, November 12, 2021
Hiroshi Igarashi succeeds Toshihiro Yamamoto as president-CEO. Wendy Clark remains global C ...
- Havas Media Group Lands IAG's Iberia, Vueling, LEVEL, IAG Cargo
MediaDailyNews, Joe Mandese - Friday, November 12, 2021
Carat and WPP were the incumbents. Following a formal review, Havas Med ...
- Why Conservatives Always Get What They Want
Red, White & Blog, Joe Mandese - Friday, November 12, 2021
A massive study of political consumers explains why Conservatives are more satisfi ...
- 2021 Ad Price Inflation Revised Up A Full Percentage Point To +4.4%
MediaDailyNews, Joe Mandese - Thursday, November 11, 2021
The ad industry revision comes as U.S. consumer price inflation hits ...
- Buy This Real Estate, Because They Actually Are Making More Of It -- On Your Phone
Mobile Insider, Joe Mandese - Thursday, November 11, 2021
Like Twain's famous quote about real estate, the value of media h ...
- CIMM Changes Guard: Watts Succeeds Clarke
MediaDailyNews, Joe Mandese - Tuesday, November 9, 2021
Long-time media industry researcher Jane Clarke is retiring as managing director ...
- Dentsu Taps Bloomberg's Weidie For DEI Media Ops
MediaDailyNews, Joe Mandese - Tuesday, November 9, 2021
She reports jointly to Doug Rozen and Christena Pyle. ...
- Nielsen Begins Testing 'One' Methodology Internally, Sees Gracenote In The Metaverse
MediaDailyNews, Joe Mandese - Tuesday, November 9, 2021
Nielsen One was characterized as a "streaming-first orientation" because of increasing dema ...
- Wavemaker Rebrands Data Science As MIS (No, Not That MIS)
MediaDailyNews, Joe Mandese - Monday, November 8, 2021
Wavemaker, an agency well known for its use of data science, h ...
- Blah, Blah, Blah: The Last Press Release You'll Ever Read
RTBlog, Joe Mandese - Monday, November 8, 2021
If Greta Thunberg is right and climate summits are nothing more th ...
- The Merch War On Christmas
Red, White & Blog, Joe Mandese - Friday, November 5, 2021
In a series of emails sent in recent days, the former president ...
- MRC Accredits IAS For Facebook, Instagram Measurement
MediaDailyNews, Joe Mandese - Wednesday, November 3, 2021
The third-party measurement service cites "continued growth of social media." ...
