- As Media Talent Crisis Peaks, Agencies Go Back To School
MediaDailyNews, Joe Mandese - Friday, April 1, 2022
"It's a new program designed to re-skill, up-skill and cross-skill people w ...
- Why Are Brands 'Ghosting' Consumers With Mobile Media?
Mobile Insider, Joe Mandese - Thursday, March 31, 2022
More than half of consumers say they have been frustrated when th ...
- New Form of NFTs Are Worth Their Weight In Gold, Literally
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
Dubbed the "world's first generative NFT," they are backed by a go ...
- Citing The 'Macro Uncertainty' Of War, Morgan Stanley Trims Digital Price Targets
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
Morgan Stanley's Brian Nowak trimmed the stock price targets for Google, Met ...
- IPG Mediabrands' Magna Unveils 2nd Annual Equity Upfront
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
The hybrid in-person and virtual event includes presentations by suppliers representing Blac ...
- Meta Unveils Glimpse Of Future Metaverse Branding, Apparently It's Bacon
MediaDailyNews, Joe Mandese - Wednesday, March 30, 2022
"For years we've been meeting our fans in unexpected ways and plac ...
- Russia Vs. Ukraine Vs. Smith Vs. Rock
Red, White & Blog, Joe Mandese - Wednesday, March 30, 2022
And why Volodymyr Zelensky probably has a better Q score than Vladim ...
- Will Smith Outslaps Chris Rock 2-to-1 On Twitter
MediaDailyNews, Joe Mandese - Monday, March 28, 2022
"If nothing else, the Will Smith incident got the social media audien ...
- BBTV Enables Its Content Creators To Create Something New: NFTs
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
"Fans want to own a piece of their favorite creators' content a ...
- The Medium Is The 'Materiality,' Dentsu-Backed Report Defines What That Means
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
"We have deliberately chosen a specific, financial definition of materiality," the repo ...
- Merkle To Fund Salesforce Training Of 60 Refugees, Plans To Hire Them
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
The Dentsu unit is partnering with RefugeeForce, a pro bono provider ...
- Citing War, Magna Revises 2022 Ad Outlook Down 1.5 Points
MediaDailyNews, Joe Mandese - Monday, March 28, 2022
"The Ukraine crisis has already hit consumer and business confidence," says Magna ...
- The Most Important Media-Mix Study, So Far
RTBlog, Joe Mandese - Monday, March 28, 2022
The findings show how adding TV into any mix boosts results. ...
- Why Did The Media Buyer Cross The Road?
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2022
When Google hosts a developer's conference it focuses on moonshots. NBCU delive ...
- MRC Updates TV Measurement Status, Reaffirms No Accreditation Imminent
MediaDailyNews, Joe Mandese - Thursday, March 24, 2022
The update provides some nuanced information on where big measurement suppliers sta ...
- Horizon Taps Koller As EVP-Managing Partner
MediaDailyNews, Joe Mandese - Thursday, March 24, 2022
Koller, who began his career in media services at agencies such ...
- Supply-Side Startup ArcSpan Adds Another Demand-Side Vet, Taps OpenSlate's Burns To Lead Product
MediaDailyNews, Joe Mandese - Thursday, March 24, 2022
Burns, who had a long career at UM, Zenith, Carat and O ...
- Watchdog Breaks Outdoor Buy Targeting Fox News Advertisers, Asserts Channel Is 'Kremlin Approved'
Marketing Politics Weekly, Joe Mandese - Wednesday, March 23, 2022
The campaign supports a study analyzing the magnitude of Fox News' pro-Russ ...
- NBCU Unveils Consumer Identity Matching Platform, Names Dentsu 1st Agency Partner
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2022
"This means Dentsu would be able to match client and proprietary da ...
- NBCU 'Certifies' 8 New Suppliers, Including Comscore As Local Ad Currency
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2022
NBCU measurement chief Kelly Abcarian reiterated iSpot will be its "currency" f ...
- The Medium Is The Madness
Red, White & Blog, Joe Mandese - Wednesday, March 23, 2022
If a hypersonic missile delivers a message and no one is arou ...
- NBCU Coverage Gives Comcast Dominant Share Of Ad Market
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2022
The huge share of ad budgets gives NBCU a big share ...
- Pardo Named OMG NA CEO As Hagedorn Rambles On
MediaDailyNews, Joe Mandese - Monday, March 21, 2022
Omnicom Media Group is once again reorganizing its North America management tea ...
- Big 6 Team To Support New Graduate Media Program, Fund Full Scholarships
MediaDailyNews, Joe Mandese - Monday, March 21, 2022
IPG, Publicis, Havas, Dentsu, Omnicom, and WPP will sponsor the full ri ...
- ANA Members Increase Efforts Against Russia, For Ukraine
MediaDailyNews, Joe Mandese - Monday, March 21, 2022
Seventy-one percent have suspended or reduced media spending in Russia, more th ...
- Walking On The Moon, Watching The Beatles, Seeing A Sparks & Honey Culture Briefing
RTBlog, Joe Mandese - Monday, March 21, 2022
"I sat in that room and Sparks & Honey, for one hou ...
- Meta Outlines Content Control Test, Taps Zefr To Develop 'Brand Safety' Solution
MediaDailyNews, Joe Mandese - Thursday, March 17, 2022
It will begin testing in the second half of 2022, and wi ...
- Putin Meets His Match, Turns Out He's On Tinder
MediaDailyNews, Joe Mandese - Thursday, March 17, 2022
Slovakian agency JANDL figured out how to bypass Russia's censorship using t ...
- U.S. Ad Market Marks A Full Year Of Economic Recovery In February
MediaDailyNews, Joe Mandese - Friday, March 18, 2022
February's 14.7% increase represents the 11th month of double-digit expansion. Smaller ...
- Creativity Goes To War
Red, White & Blog, Joe Mandese - Friday, March 18, 2022
It has been heartening to see ingenious hacks from ad pros usi ...