- Advertising Outpaces Growth In Consumer Spending On Audio Media, Time Spent Continues To Expand
MediaDailyNews, Joe Mandese - Thursday, November 4, 2021
With podcast ad spending projected to surge 32% this year, advertising/marketing wi ...
- Havas Media Group Promotes Grant To U.S. President, NA Chief Client Experience Officer
MediaDailyNews, Joe Mandese - Wednesday, November 3, 2021
She has served as Chief Strategy Officer for North America since joini ...
- Dentsu's Story Lab Taps Conde Nast's Wasserman As Scripted Content Chief
MediaDailyNews, Joe Mandese - Tuesday, November 2, 2021
A 20-year entertainment industry vet, Wasserman produced the feature film "Spiderhead," starri ...
- The Long And Short Of It: How Analysts Rate Omnicom, WPP, IPG
MediaDailyNews, Joe Mandese - Wednesday, November 3, 2021
The good news is concerns about the economic recovery and supply-chain issu ...
- For This Starcom Campaign, The Medium Is The Smell Of Bergamot, Orange And Lavender
MediaDailyNews, Joe Mandese - Tuesday, November 2, 2021
Starcom Monday broke a new "multi-sensory" out-of-home media campaign in major Briti ...
- Why Meta Wants The Universe: It's The Hardware, Stupid
MediaDailyNews, Joe Mandese - Friday, October 29, 2021
Oculus' share of the virtual reality headset market has also doubled, jumpi ...
- How Madison Avenue Will Pay For The Metaverse
RTBlog, Joe Mandese - Monday, November 1, 2021
"To be sure, $10 billion can go a long way," GroupM Busine ...
- Havas Media Group Fills Key Canadian Roles
MediaDailyNews, Joe Mandese - Thursday, October 28, 2021
Alessia Grosso joins as VP-strategy and Scott Nelson as VP-investment & partnersh ...
- Meh, duh!
MediaDailyNews, Joe Mandese - Friday, October 29, 2021
Why anyone would want to live in a virtual simulation, much le ...
- It's Official - The Metaverse Is Madison Avenue's Next New Thing
MediaDailyNews, Joe Mandese - Friday, October 29, 2021
Move over, NFTs. The blockchain? Fuggedaboutit! And who even remembers the "Intern ...
- Facebook Sentiment Dips 3% Despite Promise Of A 'Metaverse'
MediaDailyNews, Joe Mandese - Thursday, October 28, 2021
Analysis of Facebook's earnings call transcripts shows it fell more than ...
- MRC Nears Completion Of 'Outcome' Standards: Assessing Algos, Machine Learning, Etc.
MediaDailyNews, Joe Mandese - Thursday, October 28, 2021
The MRC Wednesday disclosed new milestones in the evolution of ad a ...
- MRC Discloses 'Gap' Preventing Industry Standard Podcast Measurement
MediaDailyNews, Joe Mandese - Thursday, October 28, 2021
"The problem is that the podcast industry is measuring prior to wh ...
- Why Apple's Next New Privacy Feature Could Wreak Havoc For Geotargeting
Mobile Insider, Joe Mandese - Thursday, October 28, 2021
Performance marketers will want to keep an eye on how Apple promot ...
- Supply-Chain Constraints On Ad Growth Prove Greatly Exaggerated
MediaDailyNews, Joe Mandese - Wednesday, October 27, 2021
The evidence comes from three big digital ad companies -- Alphabet, Microsof ...
- Former Dentsu Aegis Chief Buhlmann Joins Serviceplan Board
MediaDailyNews, Joe Mandese - Wednesday, October 27, 2021
Buhlmann, who remained a special advisor to Dentsu through December 2019, previous ...
- Obit: Harvard Professor Alvin Silk, Dead At 85
MediaDailyNews, Joe Mandese - Tuesday, October 26, 2021
Silk was an important link between academia and Madison Avenue, often developi ...
- Role Of Corporate Communications Rises, Encroaches On Advertising, Media, Marketing
MediaDailyNews, Joe Mandese - Tuesday, October 26, 2021
New Edelman research finds the percentage of CCOs reporting directly to t ...
- 'Merged Media' Agency Network Red Havas Expands Into Top International Markets
MediaDailyNews, Joe Mandese - Tuesday, October 26, 2021
Red Havas, the "micro-network of merged media agencies" launched by Havas ...
- Analysis: Facebook Has No Quantifiable 'Ethics,' Takes No 'Responsibility'
Red, White & Blog, Joe Mandese - Tuesday, October 26, 2021
That's what I found when -- just for gits and shiggles ...
- Yanking The Supply Chain (Other Economic Indicators, Too)
RTBlog, Joe Mandese - Monday, October 25, 2021
One of the favorite sports of ad economy watchers is trying ...
- Ad Economy Rose 10.2% In September, Expansion Continues To Decelerate
MediaDailyNews, Joe Mandese - Friday, October 22, 2021
The analysis reflects a new, more representative composite of U.S. ad-spending da ...
- Study Finds Gaps In Ad Spending Vs. Consumer Consumption Worldwide, U.S.
MediaDailyNews, Joe Mandese - Thursday, October 21, 2021
The report from WARC is bound to stir new controversy and deba ...
- Former Dentsu Programmatic Chief Muldoon Turns His Attention To The Supply-Side, Launches Next-Gen Publisher Platform
MediaDailyNews, Joe Mandese - Thursday, October 21, 2021
ArcSpan Media portends to do for sellers of digital advertising what agen ...
- The New Agency: This Time It's Personal
MediaDailyNews, Joe Mandese - Wednesday, October 20, 2021
Omnicom culture shop Sparks & Honey has identified a new agency tre ...
- Top 10 List: New Facebook Brand Names
Red, White & Blog, Joe Mandese - Wednesday, October 20, 2021
With news outlets reporting that Facebook is thinking of rebranding itself ...
- Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'
MediaDailyNews, Joe Mandese - Monday, October 18, 2021
The takeover, which runs today through Advertising Week this week, includes augmented-reali ...
- OMG To 'Certify' Media Supply Chain For Diversity
MediaDailyNews, Joe Mandese - Tuesday, October 19, 2021
Initiative is a media agency first partnership with the National Minority Suppli ...
- Snap Unveils AR Content Studio: Touts P&G, Verizon, WWE, Shake Shack As Charter Clients
MediaDailyNews, Joe Mandese - Tuesday, October 19, 2021
Dubbed Arcadia -- emphasis on the "AR" -- the studio will ha ...
- Garfield At A Little Less Large
RTBlog, Joe Mandese - Monday, October 18, 2021
Bob Garfield has a problem and he's asking you to help sol ...
