- Advertising No Longer The Least-Trusted Profession, But Not By Much
Red, White & Blog, Joe Mandese - Friday, October 15, 2021
An Ipsos study, however, shows ad exec trust ranks lower among U. ...
- MediaCom Taps Publicis' White As Global Client President
MediaDailyNews, Joe Mandese - Wednesday, October 13, 2021
GroupM's MediaCom has tapped Publicis vet Justin White as global client preside ...
- AMA: COVID Killed Consumer 'Techlash'
MediaDailyNews, Joe Mandese - Wednesday, October 13, 2021
The COVID-19 pandemic has accelerated consumer acceptance of marketing technology, according ...
- Mobile Overtakes Mail As Top Local Ad Medium
Mobile Insider, Joe Mandese - Wednesday, October 13, 2021
The big factors were COVID, the overall rise of "digital," and great ...
- Social Net To Launch With Misinformation Filter, Touts A Brighter Future
MediaDailyNews, Joe Mandese - Tuesday, October 12, 2021
In a deal with NewsGuard, Bright will launch later this year ...
- Americans: Facebook Contributing To National Health Crisis, Should Be Regulated Like A Drug
MediaDailyNews, Joe Mandese - Monday, October 11, 2021
Many consider it physically addictive and felt like they were going throu ...
- Ad Execs: Facebook's Loss Is CTV's Gain
RTBlog, Joe Mandese - Monday, October 11, 2021
Ad executives explain why Facebook's "headwinds" are CTV's "tailwinds." ...
- Ad Execs: Contextual Is King, Again
MediaDailyNews, Joe Mandese - Friday, October 8, 2021
Contextual targeting is projected to be the dominant form of consumer ...
- What Happens When Facebook Goes Down? Traffic To The Open Web Soars
Red, White & Blog, Joe Mandese - Tuesday, October 5, 2021
Data reveals traffic to other destinations on the open web jumped ...
- More Than Half The Ad Industry Has No Plans To Develop Data Ethics Policies, Clients Ahead Of Agencies
MediaDailyNews, Joe Mandese - Thursday, October 7, 2021
Ad agencies are far more uncertain than advertisers: 37% vs. 23% ...
- Dennis Holt's Next New Agency Model: MatrixPoint
MediaDailyNews, Joe Mandese - Wednesday, October 6, 2021
Dennis Holt, and some of the top execs of the independent med ...
- Walsh Named NA CEO Of Havas Media Group
MediaDailyNews, Joe Mandese - Tuesday, October 5, 2021
Walsh, who joined HMG two years ago from Interpublic, fills a ro ...
- Geopath Restructures Board, Adds More Ad Representation
MediaDailyNews, Joe Mandese - Tuesday, October 5, 2021
The move follows the ouster of former president Kym Frank earlier th ...
- Spirits Marketer Brown-Forman Taps Sid Lee For Digital Strategy, ESG Initiatives
MediaDailyNews, Joe Mandese - Tuesday, October 5, 2021
Kicks off with redesigned brown-forman.com, "microvideos" highlighting social and environmental initiatives. ...
- Spark Foundry Uses Taco Emoji To Activate Taco Bell Giveaway
MediaDailyNews, Joe Mandese - Monday, October 4, 2021
To celebrate National Taco Day, Spark Foundry created a campaign for Ta ...
- GroupM: Chinese Marketer Spending On Facebook Now $10B Annually, 'Many Billions More' On Google And Amazon
MediaDailyNews, Joe Mandese - Monday, October 4, 2021
Marketers based in China now account for as much as $10 billi ...
- Why De-Duplication Is Becoming The New Reach & Frequency
RTBlog, Joe Mandese - Monday, October 4, 2021
I'm seeing creative new data approaches designed to "de-duplicate" audience reach ...
- Advertiser Perceptions Reorganizes Intel Team: Expands Into CTV, Trust, Identity, Etc.
MediaDailyNews, Joe Mandese - Thursday, September 30, 2021
Ad industry researcher Advertiser Perceptions has reorganized its business intelligence team, promoti ...
- The Monkey In Your Pocket
Mobile Insider, Joe Mandese - Thursday, September 30, 2021
iPhone users dramatically underestimate the time they spend on the device, a ...
- Maybe It's Time Social Media Conduct A Hearing Of Congress?
Red, White & Blog, Joe Mandese - Thursday, September 30, 2021
The timing of a just-released analysis of how members of Congress u ...
- 24/7 Founder David Moore Merges Startup Into Public Company That Pays Consumers For Ads
MediaDailyNews, Joe Mandese - Wednesday, September 29, 2021
"There is no other public company that has the focus to integra ...
- Why Madison Avenue Will Be Clenching Its Fists And Grimacing 'Newman!'
MediaDailyNews, Joe Mandese - Wednesday, September 29, 2021
In a series of B2B spots for Cheetah Digital, "Seinfeld" actor Way ...
- Magna Dramatically Upgrades U.S. Ad Outlook For This Year And Next
MediaDailyNews, Joe Mandese - Monday, September 27, 2021
In its third consecutive upward revision, Magna pushes Madison Avenue's ad outlo ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key Categories
MediaDailyNews, Joe Mandese - Tuesday, September 28, 2021
The findings vary by generation, but overall show marked drops in t ...
- Why Xaxis Is Procuring A Different Kind Of 'Inventory'
RTBlog, Joe Mandese - Monday, September 27, 2021
The kind that may not necessarily go down the elevator at nigh ...
- Why Political Activism Will Be The New Brand Purpose
Red, White & Blog, Joe Mandese - Friday, September 24, 2021
Nearly half of consumers say they're "unlikely to buy products or servic ...
- NewsGuard Begins Rating Veracity Of YouTube News Content, Zefr First To License It
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
NewsGuard will enable Zefr's clients to create inclusion and exclusion lists, preventi ...
- Facebook iOS Fallout: Underreported Conversions, Lower Advertiser ROI, Increased Ad Loads
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
Facebook today acknowledged that the performance of its ads has suffered ...
- Ad Expansion Slows In August On Tougher Comps, Smaller Advertisers Continue To Lead Recovery
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
The expansion of the U.S. ad economy slowed to 17.% in Augu ...
- Triton Unveils Agnostic Audio Ad Marketplace: Pools 100B Broadcast, Podcast, Streaming Impressions
MediaDailyNews, Joe Mandese - Friday, September 17, 2021
Triton Digital, which was acquired by audio media giant iHeartMedia in ear ...
