- Japan Demonstrates Yen To Advertise, Surges To 6.8 Trillion In 2021
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
Dentsu estimates Japan's 2021 ad economy expanded 10.4% overall, and 21.4% ...
- NBCU Beefs Up Measurement Spin Team, Recruits Comscore's Ripley
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
Ripley will lead the company's "narrative around ad technology, data and cross-platfo ...
- Obit: Beloved Media Services Exec Russell Zingale, Dead At 62
MediaDailyNews, Joe Mandese - Monday, February 28, 2022
Zingale, who was inducted as a MediaPost All Star in 2021, l ...
- It's A Seller-Defined World And Advertisers Are Just Living In It
RTBlog, Joe Mandese - Monday, February 28, 2022
Suppliers like NBCU are "certifying' audience measurement, GroupM is integrating "supply-side" tec ...
- Study Benchmarks Cheapest/Most Expensive Ad Media
MediaDailyNews, Joe Mandese - Friday, February 25, 2022
Digital display, followed by out-of-home, are the most cost-effective. Print newspaper a ...
- ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution
MediaDailyNews, Joe Mandese - Friday, February 25, 2022
In response to trade reports earlier this week about its plans ...
- Or: How Putin Learned To Stop Worrying And Love The Bomb
Red, White & Blog, Joe Mandese - Friday, February 25, 2022
Type "Putin," "Ukraine," "nuclear" and "threat" into Google News and you'll g ...
- BMO Initiates DoubleVerify With An 'Outperform' Rating
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
Citing long-term demand from the digital ad industry for its verification, fra ...
- GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, 'Disruptive New Pricing Models'
MediaDailyNews, Joe Mandese - Thursday, February 24, 2022
The new "premium marketplace" gives clients the option of paying based ...
- OMG, WTF Is The 'IRL' Ad Economy?
MediaDailyNews, Joe Mandese - Thursday, February 24, 2022
According to WARC, it's about $44.4 billion. Really. ...
- News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
NewsGuard's ratings will be incorporated into Pulsar, a platform that helps brand ...
- Consumer Spending On Media Accelerates: Average American Spent $1,494 In 2021
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
After slowing in recent years, consumer spending on media grew 6.7% ...
- Stagwell Rebrands Assembly To Humanize It, 'Create A Sense Of Accessibility'
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
The move follows Stagwell's decision last month to retire one of i ...
- Cannes Lions Names AB InBev 2022 Marketer Of The Year
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
The Cannes Lions festival cites AB InBev's "outstanding haul" of individual Lio ...
- Updated: ANA Confirms Plans For TV Ratings RFP, Scope And Timing Not Disclosed
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
It's unclear whether the RFP is related to the ANA's "Cross-Media Measureme ...
- NewsGuard Enters Russian-Ukrainian War, The Disinformation Part
Marketing Politics Weekly, Joe Mandese - Monday, February 21, 2022
NewsGuard is publishing reports in two formats: One rating Russia's major propagan ...
- There's A Dark Mode For That
Red, White & Blog, Joe Mandese - Monday, February 21, 2022
A former president has officially launched his own social media app, ironical ...
- Happy Birthday, Mark!
RTBlog, Joe Mandese - Sunday, February 20, 2022
I know it's not until May 14, but consider this an ear ...
- Study Explains Why 'The Social Network' Rebranded Itself As Meta
Marketing Politics Weekly, Joe Mandese - Thursday, February 17, 2022
Perceptions of "social media companies" are overwhelmingly negative, especially among Republicans, whi ...
- Havas Media Group Calls 'Transformation A Constant State Of Being,' Taps Greg James To Lead It
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
James, who had been Global Chief Strategy Officer, will oversee the structur ...
- Sparks & Honey Names Cohen Its First CMO
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
A five-year vet of the agency, Cohen has been a key play ...
- 2022 Agency 'Family Tree' Sprouts New 'Independent' Branches
MediaDailyNews, Joe Mandese - Friday, February 18, 2022
R3 published the 2022 edition of its global "family tree" chart, expandi ...
- Ad Spending Surges 19% In January, Expands For 11th Consecutive Month
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
January's increase is the best since August 2021, and compares with ...
- Univision Adopts Ad-ID To Improve Targeting, Delivery For Ads Aimed At Hispanic Viewers
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
The deal follows an NBCUniversal agreement and provides new impetus for t ...
- Who Knew Mobile Would Fix TV's Ad Attention Deficit Disorder?
Mobile Insider, Joe Mandese - Thursday, February 17, 2022
The biggest winner coming out of Sunday's Super Ad Bowl wasn't Coinba ...
- Study Reveals Mainstream News Trust Waning As Political Fervor And Tribalism Surge
Marketing Politics Weekly, Joe Mandese - Wednesday, February 16, 2022
"It's axiomatic that viewers' regularly watched news brands align with their person ...
- The Best Seconds In The Super Bowl Aren't Free
MediaDailyNews, Joe Mandese - Tuesday, February 15, 2022
As if you needed yet another Super Bowl ads post-mortem. Here a ...
- Think About This: Nearly A Quarter Of Americans Get Their News From Podcasts
Red, White & Blog, Joe Mandese - Tuesday, February 15, 2022
Talk radio -- especially the conservative shock jock kind -- has co ...
- Ad Cost Inflation Projected To Lag Consumer Price Inflation
MediaDailyNews, Joe Mandese - Monday, February 14, 2022
The rate of North American inflation is projected to rise 5.4%, whi ...
- Read This, I Promise It Will Be The Best Way You Can Spend Your Time Today
RTBlog, Joe Mandese - Friday, February 11, 2022
It's about new research from Publicis revealing big changes in how peop ...