- Ad Industry To Combat Hate Speech Via Same Platform Perpetuating It: Social Media
MediaDailyNews, Joe Mandese - Monday, September 20, 2021
The ANA will oversee the #EngageResponsibly campaign breaking later this year. ...
- Net Differences In Time Spent Vs. Ad Spending Across Media
Research Intelligencer, Joe Mandese - Monday, September 20, 2021
It's been a while since someone sparked a good Mary Meeker-esque deba ...
- Is That A Pro In Your Pocket Or Are You Just Glad To See These Spots?
RTBlog, Joe Mandese - Monday, September 20, 2021
"What am I doing?," asks Dave, your next new competitor, in o ...
- Mindshare: Americans Sustain Higher Levels Of Post-Pandemic Media Usage
MediaDailyNews, Joe Mandese - Friday, September 17, 2021
The percentage of Americans who report they are spending more time wi ...
- Next New Thing In Mobile Marketing: The Phone?
Mobile Insider, Joe Mandese - Thursday, September 16, 2021
A new report from Neustar recommends marketers rebuild consumer trust by usi ...
- Mediaocean Integrates TikTok: Enables Agencies To Plan, Buy, Measure, Optimize
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
Mediaocean, Madison Avenue's legacy media-buying processing systems provider, which sometimes gets knock ...
- ispDigital Acquires 'Cognitive Marketing' Firm Happyfication, Integrates With Digilant
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
Rodes family-controlled ISPD says it will help marketers "leverage data-driven marketing acro ...
- Marketer Optimism Hits Highest Point Since 2015, Delta Variant Signals New Crash
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
A decline for the next quarter aligns with the rise of t ...
- ARF Calls For Action To Save Ad-Supported Media, Doesn't Say What It Is
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
The Advertising Research Foundation asserts the industry is at a "crossroads," whi ...
- An 'MRC' For Disinformation
Red, White & Blog, Joe Mandese - Wednesday, September 15, 2021
Should someone accredit the veracity of data that marketers use to ascerta ...
- UM Creates Chief Diversity Officer Role, Taps Diversity Vet Marshall To Fill It
MediaDailyNews, Joe Mandese - Monday, September 13, 2021
The new role includes the launch of a certificate program to facilita ...
- Advertising Emerges As Fastest-Growing Source Of Recorded Music Revenues
MediaDailyNews, Joe Mandese - Monday, September 13, 2021
Advertising is on track to surpass $1 billion in digital music revenu ...
- Agencies Pledge To Promote Responsible Influencer Marketing Of Alcohol
MediaDailyNews, Joe Mandese - Tuesday, September 14, 2021
Agencies -- including Dentsu, Havas, McCann and Publicis -- agreed to n ...
- Havas Media Raids Data And Analytics Talent From Rival Shops
MediaDailyNews, Joe Mandese - Friday, September 10, 2021
Havas Media has quietly raided a half dozen top data and analyti ...
- Credit Data Giant TransUnion Acquires Marketing Data Giant Neustar For $3.1B, Will Accelerate Diversification
MediaDailyNews, Joe Mandese - Monday, September 13, 2021
TransUnion, one of the Big 3 U.S. credit reporting services, has acquir ...
- Havas Takes The Pledge, Vows To Throw Support Behind 'Protect Our Press'
MediaDailyNews, Joe Mandese - Monday, September 13, 2021
To date, the initiative has gotten support from ANA, 4A's, but on ...
- Reflections Of 9/11: How Madison Avenue Remembers It
MediaPost Weekend, Joe Mandese, Staff Writers - Saturday, September 11, 2021
Aborted client pitches, PTSD, and calls to action -- ad execs wei ...
- Being There, Sort Of
RTBlog, Joe Mandese - Saturday, September 11, 2021
9/11 was the last event of that magnitude to play out most ...
- Nielsen Chief: We'll Regain Accreditation In Months, But Focus Is On 'Nielsen One'
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
In his second letter to Nielsen's customers in as many weeks, C ...
- MRC Updates In-Game Ad Measurement
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
The MRC cites "significant changes" since original PC/console game guidelines were develope ...
- Hudson MX Taps Former MediaOcean Ops Head Charlotte Martin
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
Hudson MX, the media-buying processing and software developer backed by Ascential PL ...
- 9/11 Ranks Second Only To COVID As Life-Altering Event For Americans
MediaDailyNews, Joe Mandese - Friday, September 10, 2021
Researcher Ipsos says "recency bias" is a factor, but notes the significan ...
- Media Bridge Taps Radio Vet Knoepke To Lead Marketing
MediaDailyNews, Joe Mandese - Wednesday, September 8, 2021
She joins from radio giant Audacy, and previously held senior marketing rol ...
- Out-Of-Home's Pandemic Paradox: U.S. Time Spent Rose As Ad Spending Crashed
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
While time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ...
- All The COVID News That's Unfit To Print: 519 And Counting
Red, White & Blog, Joe Mandese - Wednesday, September 8, 2021
About 7.7% of news/information domains are publishing misinformation related to the pandemi ...
- Starcom Showcases Bravest Talent In Series Promoting Industry Diversity
MediaDailyNews, Joe Mandese - Tuesday, September 7, 2021
To help adland rally behind the broad spectrum of its sometimes marginaliz ...
- MRC Revises OTT/CTV Guidance, Aligns Definitions With Prevailing Industry Usage
MediaDailyNews, Joe Mandese - Friday, September 3, 2021
The final version provides additional detail related to its consideration of "continuo ...
- De Beers Consolidates Global Media AOR At Havas Media Group
MediaDailyNews, Joe Mandese - Wednesday, September 1, 2021
The diamonds marketer named Havas Media Group its global media agency ...
- MRC Suspends Accreditation For Both Nielsen's National And Local Ratings Services
MediaDailyNews, Joe Mandese - Wednesday, September 1, 2021
The MRC cited "continuing issues" for both local and national services, ...
- Nielsen, Clients React To MRC's Suspensions
MediaDailyNews, Wayne Friedman, Joe Mandese - Thursday, September 2, 2021
Despite heavy Nielsen spin -- on- and off-the-record as well as ...
