- Je Suis Bob Garfield
RTBlog, Joe Mandese - Sunday, January 30, 2022
"We're fucked," Garfield quipped when asked to sum up a roundtable ...
- 2021 Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Like the year before it, 2021 was a year of multiple transformatio ...
- Apple Reports 'Record' Ad Sales, Calls App Store An 'Economic Miracle'
MediaDailyNews, Joe Mandese - Friday, January 28, 2022
Ad revenues are embedded as part of its App Store "services," whi ...
- 2021 Independent Agency of the Year: USIM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
USIM worked with Roku to help solve the problem of generating fo ...
- How Americans 'Cancel' Brands, According To Forrester
MediaDailyNews, Joe Mandese - Wednesday, January 26, 2022
Not surprisingly, the No. 1 action is to simply discontinue buying t ...
- Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means
MediaDailyNews, Joe Mandese - Thursday, January 27, 2022
The study also found Facebook is least trusted, while LinkedIn is mo ...
- Video Poised To Become Dominant Programmatic Display Ad Format
MediaDailyNews, Joe Mandese - Thursday, January 27, 2022
"Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022 ...
- Dentsu Revises Outlooks Upward, Last Of Big 4 To Boost Industry's Consensus
MediaDailyNews, Joe Mandese - Wednesday, January 26, 2022
Globally, Dentsu is among the most conservative for 2022, but it's t ...
- Dentsu Elevates Sustainability From Societal Cause To Ad Industry Imperative
MediaDailyNews, Joe Mandese - Wednesday, January 26, 2022
The agency report cites regulatory action to formally ban advertising linked ...
- Now A $15B Ad Business, Microsoft Solidifies Position In Digital's 'Big 4'
MediaDailyNews, Joe Mandese - Wednesday, January 26, 2022
"More broadly, we are expanding our opportunity in advertising," boasted CEO Sat ...
- 2021 Client of the Year: Apple
Agency of the Year, Joe Mandese - Friday, January 7, 2022
In media, the term "client" can mean two things. We awarded App ...
- Horizon Combines Chief Marketing And Equity Roles, Taps Essence's Smith-Wilson To Fill It
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
"There is no better way to show that DEI is a centr ...
- Dentsu Retires Gyro Agency Brand, Merges It Into Merkle B2B
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
The move is part of a continuing realignment of its agency portfol ...
- ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
Top tactics for the future include organic search, chatbots, live chat, ...
- Consumers And Ad Execs Align On Misinformation, Sort Of
RTBlog, Joe Mandese - Monday, January 24, 2022
When we asked a second question about the liability for advertisers, the ...
- 2021 Media Supplier of the Year: NewsGuard
Agency of the Year, Joe Mandese - Monday, January 10, 2022
By working with agencies to use its ratings as part of "inclusio ...
- Sports Illustrated Asks Brands To 'Pay With Change,' Serves Ads With A Very Different Vibe
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
"Age vibrantly," recommends a multivitamin ad, followed by one encouraging users ...
- Ad Market Expands For 10th Consecutive Month, But Shows Sharp Deceleration In December
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
The data also reveals it has been a "long tail" recovery, wi ...
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
Full-year data also reveals an erratic recovery in terms of various med ...
- Diageo Media Chief Massey Named Co-Chair Of WFA Media Forum, Board
MediaDailyNews, Joe Mandese - Thursday, January 20, 2022
She succeeds Benjamin Jankowski who is retiring from Mastercard. ...
- SI Swimsuit Puts Its Money Where Its Model Is: No, Not That Model, A Far More Progressive One
MediaDailyNews, Joe Mandese - Thursday, January 20, 2022
A new "pay-with-change" ad model will require sponsors to be certified ...
- Why COVID Increased The Gap Between Fixed And Wireless Internet
Mobile Insider, Joe Mandese - Thursday, January 20, 2022
The need to live and work more from home contributed to ...
- Edelman Finds 'Vicious Cycle Of Distrust,' Puts Onus On Businesses, Brands
MediaDailyNews, Joe Mandese - Tuesday, January 18, 2022
Businesses are now the most trusted institutions and are picking up t ...
- Starcom Offers On-Ramps To The Metaverse, Albeit Via Podcasts
MediaDailyNews, Joe Mandese - Tuesday, January 18, 2022
The series, as well as a new report, discuss how the ne ...
- UM Taps Publicis' DeMiero As U.S. CEO, Lewis Promoted To Global CMO IPG Mediabrands
MediaDailyNews, Joe Mandese - Tuesday, January 18, 2022
DeMiero, a long-time Publicis executive, most recently was CEO of its Hawke ...
- Mediaplus Commits To Americas Growth, Adds Client And Strategy Chiefs To NYC Office
MediaDailyNews, Joe Mandese - Monday, January 17, 2022
Agency vet Tamara Alesi has been named Chief Client Officer and Jasmi ...
- Decency Planning
RTBlog, Joe Mandese - Monday, January 17, 2022
I'm doing my best to channel my inner Ephron today, and I ...
- Retail Media Overtakes CTV As Advertising's Biggest Impetus
MediaDailyNews, Joe Mandese - Friday, January 14, 2022
An analyst report cites packaged goods marketers doubling ad spending on t ...
- Comscore Adds Voter Data To Digital Media Targeting, Can Segment 'Behaviorally'
Marketing Politics Weekly, Joe Mandese - Thursday, January 13, 2022
The data can be used to "micro-target" a voter's "propensity to support/oppo ...
- The 'Persuadable' Voter Rights Media Mix Favors TV Streaming Services
Marketing Politics Weekly, Joe Mandese - Thursday, January 13, 2022
Analysis shows voting rights "persuadables" account for 20% of the U.S. populati ...