- Despite Better Than Expected Tracking Opt-In Rates, iOS Continues To Lose Share To Android
Mobile Insider, Joe Mandese - Thursday, September 2, 2021
Three months into Apple's enforcement of its App Tracking Transparency (ATT) framewor ...
- Publicis Groupe Taps Envision Digital's Ouziel As CEO Of Shared Platforms
MediaDailyNews, Joe Mandese - Wednesday, September 1, 2021
Ouziel, who reports directly to Chairman-CEO Arthur Sadoun, will oversee its shar ...
- Kantar Research Finds In-Game, Streaming, Podcasts Among Most Improved Media For 'Ad Equity'
Research Intelligencer, Joe Mandese - Wednesday, September 1, 2021
Digital advertising options such as in-game, streaming music/video, podcasts and social med ...
- Few Clients, Agencies Eyeing Alternatives To Traditional RFP Process
MediaDailyNews, Joe Mandese - Tuesday, August 31, 2021
Despite a consensus that the process is broken, few clients or agenci ...
- Is The RFP Process Broken? Most Clients And Agencies Think So
MediaDailyNews, Joe Mandese - Monday, August 30, 2021
While advertisers and agencies agree the process is broken, that's where th ...
- Cinema Ad Net NCM Taps Tunick As First CMO
MediaDailyNews, Joe Mandese - Monday, August 30, 2021
As it continues to recover from the COVID-19 shutdown, NCM is addi ...
- Trust In News Outlets Falls To Recent Low, Especially Among Republicans
Red, White & Blog, Joe Mandese - Monday, August 30, 2021
Only 35% of Republicans trust national news, while 66% trust local new ...
- Time Spent With Agency RFPs Essentially Unchanged
Research Intelligencer, Joe Mandese - Monday, August 30, 2021
The time spent managing the agency RFP (request for proposal) process h ...
- Why Did The Advertiser Cross The Road?
RTBlog, Joe Mandese - Monday, August 30, 2021
This morning, another well-known advertising trade publication published a story questioning wheth ...
- Havas Asserts Tech Sovereignty, Forms Entity To Build It For Clients
MediaDailyNews, Joe Mandese - Friday, August 27, 2021
The new unit, which includes a bleeding-edge Havas Blockchain, was created ...
- FCB, Spotify Launch 'Playlist' Campaign Targeting CMOs
MediaDailyNews, Joe Mandese - Thursday, August 26, 2021
In an unusual B2B campaign utilizing a popular consumer ad medium, F ...
- Are Local Advertisers Growing Too Reliant On Digital? Agencies Think So
MediaDailyNews, Joe Mandese - Thursday, August 26, 2021
While only 5% of local advertisers believe they have become "over-reliant" ...
- Report Reveals Incessant 'API' Updates Draining Marketer, Agency Resources
MediaDailyNews, Joe Mandese - Wednesday, August 25, 2021
With 51 updates this year, TikTok has had the greatest number ...
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
Research Intelligencer, Joe Mandese - Wednesday, August 25, 2021
Digital media -- especially social and paid search -- dominate local advertiser ...
- Report Reveals Frequency, Resources Needed To Support Marketing APIs
Research Intelligencer, Joe Mandese - Wednesday, August 25, 2021
Organized by the frequency of accessing their Marketing APIs and size ...
- Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's Identities
MediaDailyNews, Joe Mandese - Tuesday, August 24, 2021
While the new platform doesn't explicitly reveal any PII about the creditworthine ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First Half
MediaDailyNews, Joe Mandese - Monday, August 23, 2021
Ad spending in the major English-speaking markets -- the U.S., the U.K ...
- The Talibrand, New And Improved
Red, White & Blog, Joe Mandese - Friday, August 20, 2021
The most ironic part of the media imagery surrounding the Taliban's politic ...
- New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
RTBlog, Joe Mandese - Monday, August 23, 2021
Evidence is mounting that the global ad economy -- at least ...
- Blue Chip Reorganizes Around 'Collaborative C-Suite,' Says It Makes It 'Nimbler'
MAD, Joe Mandese - Thursday, August 19, 2021
The timing was prompted by a combination of factors -- "omnichannel marketin ...
- Burnett Vet Doucette Named CCO Of FCB West
MAD, Joe Mandese - Thursday, August 19, 2021
She succeeds Karin Onsager-Birch, who left FCB earlier this year to beco ...
- Ad Market Expands 43% In July, Smaller Categories Outpace Top 10
MediaDailyNews, Joe Mandese - Friday, August 20, 2021
July marks the fifth consecutive month of U.S. ad market expansion, a ...
- Catalina Solves Real-Time Attribution In Physical World, Measures Out-Of-Home Sales Lift
MediaDailyNews, Joe Mandese - Thursday, August 19, 2021
The new service covers both static and digital out-of-home ads, enables markete ...
- The Mobile Medium Is Not The Message: It's Much, Much More
Mobile Insider, Joe Mandese - Thursday, August 19, 2021
I know this will sound like heresy to readers of "Mobile Insider ...
- 9thWonder Taps Mattress Firm's Scott Thaler As CMO
MAD, Joe Mandese - Tuesday, August 17, 2021
Long-time marketing exec will promote agency's "ConsumerX" approach. ...
- Comscore Teams With NewsGuard To Thwart 'Misinformation' Ad Buys
MediaDailyNews, Joe Mandese - Wednesday, August 18, 2021
Comscore said it will integrate NewsGuard's data into its pre-bid contextual targeti ...
- Talon Unveils Unified OTT/Out-of-Home Media Buys
MAD, Joe Mandese - Tuesday, August 17, 2021
The goal is to deliver "measurable incremental" audience reach tied to explic ...
- Hudson MX Bolsters Client Service Team With Former Senior Media Agency Execs
MediaDailyNews, Joe Mandese - Monday, August 16, 2021
Media-buying data-processing firm Hudson MX this morning announced several high-profile former med ...
- Brian Lesser's InfoSum Raises New Sum: Round Brings Total Funding To Date To $90M
MediaDailyNews, Joe Mandese - Tuesday, August 17, 2021
InfoSum, the consumer identity management startup run by former GroupM/Xaxis/Xandr chief Bri ...
- For Whom The Buck Stops
Red, White & Blog, Joe Mandese - Tuesday, August 17, 2021
Call it a tale of two buck stops, but the new g ...
