- Publicis Buys Back From Dentsu, Holding Companies Continue JVs
MediaDailyNews, Joe Mandese - Friday, February 17, 2012
Paris-based Publicis Groupe this morning said it bought back 18 million ...
- See You Tuesday
MediaDailyNews, Joe Mandese - Friday, February 17, 2012
In honor or Presidents Day, MediaDailyNews will not publish on Monday, Fe ...
- Digitaria Taps Microsoft's Bosilevac To Lead Analytics
Online Media Daily, Joe Mandese - Thursday, February 16, 2012
Digitaria has hired Thomas Bosilevac as director of analytics. He most recent ...
- See You Tuesday
Online Media Daily, Joe Mandese - Friday, February 17, 2012
In honor or Presidents Day, OnlineMediaDaily will not publish on Monday, Fe ...
- Commercial Ratings: Mikey Likes Them
Raw, Joe Mandese - Thursday, February 16, 2012
That's right the adorable spokescherub that gave new life to Life cereal ...
- Is That A Screen In Your Pocket, Or Are You Just Glad To See Video?
Raw, Joe Mandese - Thursday, February 16, 2012
"Screens are showing up everywhere," Ralph Santana, senior vice president and C ...
- Make That 10,246 Tweets Per Second
Raw, Joe Mandese - Thursday, February 16, 2012
That's because I just tweeted this post, as well, increasing by o ...
- How Olympic Are You? (Click Here To Find Out)
Raw, Joe Mandese - Thursday, February 16, 2012
Starting in about a month, you can find out, thanks to ...
- Well, Maybe If We Were Captain Marvel Fans
Raw, Joe Mandese - Thursday, February 16, 2012
Discussing the increasing roll mobile social media app Shazam is having ...
- "You Can't Have A Second Screen Without The First Screen"
Raw, Joe Mandese - Thursday, February 16, 2012
Not surprisingly, that quip came from CBS research chief Dave Poltrack, w ...
- Cyndi Lauper To Marketers: "Money Changes Everything"
Raw, Joe Mandese - Thursday, February 16, 2012
Here's an ironic moment for you. I'm sitting here at the ANA ...
- Cyndi Lauper To Ad Execs: "Are You Sloshed Yet?"
Raw, Joe Mandese - Thursday, February 16, 2012
That's what Cyndi Lauper just asked the ANA TV & Everything Vid ...
- Kathy Ireland's Return To Cover Modeling
Raw, Joe Mandese - Thursday, February 16, 2012
It's been a while since I raced to see Kathy Ireland graci ...
- To Win Some Hearts, Agency Makes A Play For The Sole (Two At A Time)
MediaDailyNews, Joe Mandese - Wednesday, February 15, 2012
Most agencies try to create campaigns that move people to act n ...
- Digital Radio Overcomes Major Ad Hurdle, Pandora Fails To Get Out Of Black Box
MediaDailyNews, Joe Mandese - Wednesday, February 15, 2012
In a move that will make it easier for agencies to pla ...
- Far East Deal Goes South For Yahoo, Investors Ask, 'What Now?'
Online Media Daily, Joe Mandese - Wednesday, February 15, 2012
In the latest chapter of the digital ad industry's favorite soap oper ...
- Dentsu Reports Improvement, Cites Increasing Demand For TV
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2012
Despite the devastating, lingering effects of the earthquake and tsunami in Japa ...
- Geomentum, NDX Enter Long-Term Newspaper Data Deal
MediaDailyNews, Joe Mandese - Monday, February 13, 2012
Interpublic hyper-local media unit Geomentum has entered a long-term agreement with t ...
- Alisa Alexander (Monnier) Joins Wrapports
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2012
Former Director of Communications at Interpublic’s Geomentum unit Alisa Monnier has chang ...
- ABC, Not Facebook, Is Ad Industry's Overall Favorite Media Brand
MediaDailyNews, Joe Mandese - Monday, February 13, 2012
Facebook, Twitter and Google may dominate the trade press and the blogospher ...
- Ad Council Marks 70th, Launches 'Riveting' Facebook Campaign
MediaDailyNews, Joe Mandese - Monday, February 13, 2012
Saturday will mark the 70th anniversary of the Advertising Council. To ma ...
- Facebook Wins Madison Ave.'s Hearts And Minds, Topples Google
Online Media Daily, Joe Mandese - Monday, February 13, 2012
Facebook has emerged as the "strongest" digital media brand among advertisers a ...
- Oprah Apologizes For Tweet Hyping Her Nielsen Ratings
Raw, Joe Mandese - Monday, February 13, 2012
Oprah Winfrey has apologized to Nielsen and deleted a tweet she se ...
- Hearst Boosts Stake In Credit Rater Fitch To 50%
MediaDailyNews, Joe Mandese - Thursday, February 9, 2012
Hearst Corp. has increased its stake in corporate crediting rating service Fit ...
- Internet-Only TV Homes Surge 22.8%, Spend 9% Of TV Time Online
MediaDailyNews, Joe Mandese - Thursday, February 9, 2012
Characterizing it as a "development to watch," Nielsen issued a new repo ...
- Publicis Expresses 'Regret,' Sour Grapes Over GM Loss, Says It Was Only 0.5% Of Its Business
MediaDailyNews, Joe Mandese - Thursday, February 9, 2012
Starcom's loss of General Motors' media services account represents about 0.5% ...
- Publicis Unveils 'Friendly' Bid For Germany's Pixelpark, Part Of Aggressive Digital Acquisition Plan
Online Media Daily, Joe Mandese - Thursday, February 9, 2012
Publicis Groupe, which has been bulking up on digital agency acquisitions ...
- MMA Updates 'Universal Mobile Ad Package,' Makes It Easier
Raw, Joe Mandese - Thursday, February 9, 2012
The Mobile Marketing Association has released an updated version of its "Univers ...
- Horizon Promotes Rosenberg, Duff In L.A.
MediaDailyNews, Joe Mandese - Tuesday, February 7, 2012
Horizon Media has promoted Zach Rosenberg and Serena Duff to two t ...
- Rentrak Signs Interpublic To 'Milestone' Deal, Will Use Ratings As 'Trading Currency'
MediaDailyNews, Joe Mandese - Tuesday, February 7, 2012
Rentrak Tuesday revealed what it described as a "milestone" deal with Interpubl ...