- Aegis Rounds Out Digital Agency Portfolio, Acquires Roundarch For $125 Million+
Online Media Daily, Joe Mandese - Wednesday, February 22, 2012
Aegis Group continues to beef up its digital agency portfolio, announcing ...
- SocialVibe Ups Tappin To CEO
Online Media Daily, Joe Mandese - Wednesday, February 22, 2012
Social brand marketing platform SocialVibe has promoted Todd Tappin to CEO, replaci ...
- Unilever Taps R/GA As A Digital AOR
Online Media Daily, Joe Mandese - Wednesday, February 22, 2012
R/GA has been named global digital agency of record for Unilever's Rexo ...
- Henkel Taps Pereira & O'Dell As AOR For Laundry, Home Care
Online Media Daily, Joe Mandese - Wednesday, February 22, 2012
Pereira & O'Dell has been retained by Henkel Consumer Goods, North Americ ...
- DPAA Sets Oct. 16 For Digital Media Summit In NYC
Raw, Joe Mandese - Wednesday, February 22, 2012
The Digital Place-based Advertising Association (DPAA) just announced that its annual Digit ...
- Gurgle, Gurgle
Show Daily, Joe Mandese - Wednesday, February 22, 2012
I could practically hear OMMA Data & Behavioral chair and emcee Ste ...
- Learning To Doggy Paddle At Razorfish
Show Daily, Joe Mandese - Wednesday, February 22, 2012
Upon introducing her "Treading Water" panel panelists, moderator Joanna O'Connell, noted h ...
- When Kayak Is Up A Data Creek, It Uses Third-Party Paddles
Show Daily, Joe Mandese - Wednesday, February 22, 2012
Emily Scott, director of marketing at online travel site Kayak, says it ...
- This Is Your Brain On DMPs
Show Daily, Joe Mandese - Wednesday, February 22, 2012
Eugene Becker, vice president-analytics at GroupM trading desk Xaxis just gave ...
- Is Omni-Channel The New Cross-Platform?
Show Daily, Joe Mandese - Wednesday, February 22, 2012
That seems to be what the "Treading Water" panelists at OMMA Behavior ...
- 'Big Data' Sounds Like 'Big Brother,' Could Mean 'Big Trouble'
Show Daily, Joe Mandese - Wednesday, February 22, 2012
That's what Marc Groman, executive director and general counsel, at Network Advertisi ...
- Want To Really Depress Consumers, Target Some Depression Ads At Them
Show Daily, Joe Mandese - Wednesday, February 22, 2012
Invoking the "I'm a consumer too perspective," privacy and First Amendment leg ...
- Did He Say 'Data,' Or 'Dating?'
Show Daily, Joe Mandese - Wednesday, February 22, 2012
Asked for examples when they were personally freaked out by ads targeti ...
- The Next Agency Holding Co.: APCO, Acquires StrawberryFrog
MediaDailyNews, Joe Mandese - Friday, February 17, 2012
Washington, DC-based communication consultant APCO has acquired a majority stake in StrawberryFro ...
- John Dimling Speaks For Attribution, Former Nielsen Chief Goes From C3 Ratings To C3 Metrics
Online Media Daily, Joe Mandese - Tuesday, February 21, 2012
C3 Metrics, a leader in so-called "attribution" modeling and analytics for onli ...
- Visible Measures Gains Visibility: Gets Audited, Accredited By MRC
Online Media Daily, Joe Mandese - Tuesday, February 21, 2012
In what it claims is a first for a service of i ...
- Visble Measures Ups Visibility, Nabs MRC Accreditation
Raw, Joe Mandese - Tuesday, February 21, 2012
Visible Measures this morning announced that it has received accreditation from t ...
- Coming To A Theater Near You: Cinema's Upfront Ad Pitch
Raw, Joe Mandese - Tuesday, February 21, 2012
NCM Media Networks, one of the two big players (the other ...
- Mullen Lands U.S. Cellular
Raw, Joe Mandese - Tuesday, February 21, 2012
Boston-based Mullen has been named agency of record for U.S. Cellular followi ...
- The Metrics Arms Race
Show Daily, Joe Mandese - Tuesday, February 21, 2012
Noting that there now are hundreds of metrics for measuring and defini ...
- I'd Give Seraj Bharwani A C+ For Analogies
Show Daily, Joe Mandese - Tuesday, February 21, 2012
I've never actually read a Media Rating Council audit, but after listeni ...
- OMMA Metrics & Ana-Lin!-ics
Show Daily, Joe Mandese - Tuesday, February 21, 2012
I suppose it was inevitable given America's fascination with the New Yo ...
- The Evolution Of Marketing Evolution's Hype (Surf Here)
Show Daily, Joe Mandese - Tuesday, February 21, 2012
It happened this morning during OMMA Metrics & Research's opening panel, wh ...
- Model Citizens
Show Daily, Joe Mandese - Tuesday, February 21, 2012
That's what some of the opening commentary on the OMMA Metrics &am ...
- Here's A Scoop For You, Literally: 'GRPs Are The Universal Scoop Of Media'
Show Daily, Joe Mandese - Tuesday, February 21, 2012
And it must be true, because comScore CRO Josh Chasin just sa ...
- If A Tree Falls Online And There's No One Around To Measure It...
Show Daily, Joe Mandese - Tuesday, February 21, 2012
Leave it to comScore's Josh Chasin the proffer a Zen parable ...
- Joel Rubinson Is Riffing On The River Of Digital Information
Show Daily, Joe Mandese - Tuesday, February 21, 2012
I love Joel Rubinson, and it's nice to see the former A ...
- And What's With The Robotic Sounding Narrator On Rubinson's Canned Presentation?
Show Daily, Joe Mandese - Tuesday, February 21, 2012
The presentation is all about "human" insights, etc., but she sounds mo ...
- Judah Phillips' Car Wreck (Literally And Figuratively)
Show Daily, Joe Mandese - Tuesday, February 21, 2012
Actually, it seems like former ARF Chief Research Officer Joel Rubinson h ...
- Horizon Taps MediaVest's Fields, Will Oversee Siemens, Columbus
MediaDailyNews, Joe Mandese - Friday, February 17, 2012
Stan Fields has joined Horizon Media as executive vice president-managing partner, responsib ...