- BMW Hands Out Motor Oil Cologne To PGA Players
Marketing Daily, Karl Greenberg - Wednesday, September 14, 2011
BMW Golf, is using what might be called aroma advertising and in-hot ...
- UPS Touts Service With Paper Dinosaurs, Montana
Marketing Daily, Karl Greenberg - Wednesday, September 14, 2011
The new program, called UPS MyChoice, is meant to literally mark t ...
- Hyundai Launches Marketing Program Around College Football
Raw, Karl Greenberg - Thursday, September 15, 2011
Hyundai Motor America is keeping its "Big Voice in Big Places" strate ...
- Hospitals Boost Advertising
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 14, 2011
In spite of reduced reimbursements, fewer patients, and a sluggish economy, hospital ...
- Mullen Taps Leikikh For President Of Main Office
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 14, 2011
Boston-based ad agency Mullen has promoted Alex Leikikh to president of t ...
- National Retail Federation Launches Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 14, 2011
The National Retail Federation, a Washington, D.C., industry group, is introducing ...
- Legal Sea Foods Ads Start Fish Flap
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 14, 2011
Restaurant chain Legal Seafood launched three 15-second commercials that start off looki ...
- Crest Taps Actress Marilu Henner For Pro-Health
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 14, 2011
Procter & Gamble's Crest Pro-Health brand has brought in actress, author a ...
- Small Cars Are Profitable Now
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 14, 2011
Small cars used to be on the loss column when automakers count ...
- Viewers Give Thumbs Up To Sept. 11 TV Ads
Marketing Daily, Karl Greenberg - Tuesday, September 13, 2011
Ace Metrix, which rated some 14 such Sept. 11-themed ads, found th ...
- Differences Abound Among Affluent Consumers
Marketing Daily, Karl Greenberg - Tuesday, September 13, 2011
According to Ipsos Mendelsohn, in 2010, 5% of affluent households owned ...
- IT's Big, It's Brown, It's Involved With Football
Raw, Karl Greenberg - Wednesday, September 14, 2011
I'm writing this from a UPS event near Bryant Park. It's ...
- The Rise Of Social Media
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 13, 2011
Seeking to become the prime source of data for new media, Niels ...
- Scientist For P&G's Olay Brand Looks For Dermatologic Fountain Of Youth
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 13, 2011
Rosemarie Osborne, a self-described "skin junkie," is the chemist behind P&G's Ol ...
- Amazon In Talks For New Electronic Library
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 13, 2011
Amazon.com Inc. is in talks with book publishers about launching a med ...
- AT&T Revamps Stores To Mirror Tablet Focus
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 13, 2011
Kindles are the fastest-growing connected device on AT&T's wireless network. AT&T's emerging-devic ...
- 'Tis The Season To Start The Season
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 13, 2011
Christmas merchandise has been at Costco stores since Sept. 1 Such goo ...
- Gatorade, NBA Take Athlete Pitch On The Road
Marketing Daily, Karl Greenberg - Monday, September 12, 2011
Gatorade and the National Basketball Association have launched a road show call ...
- NASCAR Car Washes To Open, Starting In Chicago
Marketing Daily, Karl Greenberg - Monday, September 12, 2011
The company last year got exclusive rights to use the NASCAR lo ...
- Marketers, Cut The Happy, Happy People Creative
Raw, Karl Greenberg - Tuesday, September 13, 2011
I saw a series of Citibank poster ads in the subway featuri ...
- Coda Electric Car Looks Absolutely ... Like A Car
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 12, 2011
Coda Automotive Inc., the Los Angeles-based electric car company, is bringing o ...
- Cheryl Pegus Of Walgreens Talks About Role Of Pharmacists And Clinics
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 12, 2011
Cheryl Pegus, who became Walgreens' chief medical officer in May last yea ...
- How Do Groupon-type Daily Deals Affect Direct Marketing?
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 12, 2011
Digital coupon companies like Groupon and LivingSocial are heading toward IPOs, whi ...
- Dunkin' Moves To Expand In Five Markets
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 12, 2011
Dunkin' Donuts is recruiting franchisees for Denver and Colorado Springs, Colo.; Houst ...
- Real Bacteria Offer A New Take On Out-Of-Home For 'Contagion' Flick
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 12, 2011
Two billboards made from live bacteria have been mounted in an abandon ...
- Go To College, Learn About Marketing
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 12, 2011
In this Petri dish, observe University of North Carolina students wearing corpora ...
- Goodbye, Middle Class; Hello, Bifurcated Marketing Strategies
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 12, 2011
Heretofore, Procter & Gamble has been a middle-class brand in the U. ...
- Dodge Touts 2012 Journey By Hiding It
Marketing Daily, Karl Greenberg - Friday, September 9, 2011
With the 2012 model of Dodge Journey rolling into dealerships, the compa ...
- NFL Players Vie For Marketability In New Study
Marketing Daily, Karl Greenberg - Friday, September 9, 2011
Now that the NFL is back on the gridiron, who are t ...
- Saab Story
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 9, 2011
Saab is building the new 9-4X but potential customers are still steeri ...