- Lowe's, Jeep, Get Top Honors In Vibrant's Annual Awards
Marketing Daily, Karl Greenberg - Monday, October 31, 2011
Online ad firm Vibrant gives Lowe's and Chrysler's Jeep division grand pri ...
- CES Brings Record Auto Brands To Annual Show
Marketing Daily, Karl Greenberg - Monday, October 31, 2011
The Consumer Electronics Association is reporting a record number of automotive exhibito ...
- Toyota Talks Prius V To Gen X In New Campaign
Marketing Daily, Karl Greenberg - Monday, October 31, 2011
Toyota is rolling out its third model bearing the Prius nameplate, a ...
- Axe 'Angels' Ad Offends Christians
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
An Axe deodorant ad that features sexy angels has religious people ...
- Haggar Makes Comeback
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
The 85-year-old men's clothing manufacturer Haggar, which made the term "slacks" curren ...
- DreamWorks Animation Extends CMO Anne Globe's Contract
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
DreamWorks Animation has extended the employment contract of chief marketing officer An ...
- Cincinnati Gets A Marketer
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
Denyse Ferguson is Cincinnati's marketing chief, charged with making the city ...
- Nokia Will Market Windows Phones Overseas
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
Microsoft will get a boost from Nokia's major campaign to tout i ...
- Pepperidge Farm Touts Stone-baked Artisan Rolls In New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
Pepperidge Farm on Tuesday will start promoting a new line of Sto ...
- NHL Seeks Higher Engagement More Than Numbers
Marketing Daily, Karl Greenberg - Friday, October 28, 2011
"My concern is how do we, as a traditional sports property, enga ...
- Ford Enters Boxing Ring With Trio Of Trucks
Marketing Daily, Karl Greenberg - Friday, October 28, 2011
The effort, produced by L.A.-based production house King and Country for Ford ...
- Asics To Launch Campaign Times With ING N.Y. Marathon
Marketing Daily, Karl Greenberg - Friday, October 28, 2011
Sports gear company Asics, an official sponsor of the 2011 ING N ...
- Knievel Bikes Go To College
Marketing Daily, Karl Greenberg - Friday, October 28, 2011
Knievel Custom Cycles has a deal with the Collegiate Licensing Company (CLC ...
- HP Pulls Back On PC Unit Sell-off
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
Hewlett-Packard CEO Meg Whitman is reversing decisions by ousted predecessor Leo Apotheke ...
- Pfizer's ChapStick Takes Flack For Suggestive Print Ad
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
The lip balm brand ChapStick has angered some who say its late ...
- VW Makes Big Earnings Numbers, On Track To Be Global Leader
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
Confirming it is on track to become the global sales leader Volkswag ...
- Coffee Wars Reheat
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
Patrick Hanlon, CEO of consultancy ThinkTopia, writes that new ventures are challengi ...
- Why Funny TV Ads Work
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
The bottom line is that funny ads attract attention. Chances are, ...
- Not A Marketing Brief, But Just Because It's Halloween...
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
Okay, this isn't a marketing story, but it's almost Halloween, so y ...
- GfK To Marketers: Enjoy Loyalty While You Can
Marketing Daily, Karl Greenberg - Thursday, October 27, 2011
The study concludes that brand loyalty soon won't matter all that mu ...
- Pennzoil Pulls Out The Piston For Ultra
Marketing Daily, Karl Greenberg - Thursday, October 27, 2011
Plans are to lend some glow to its whole lineup of mot ...
- Mario Lopez To Host Sprint Cup Series At Homestead Miami
Marketing Daily, Karl Greenberg - Thursday, October 27, 2011
Mario Lopez, host of the television show "Extra," will be Honorary Chairm ...
- Chrysler Reports Big Hike In Operating Profit Vs. 3Q '10
Marketing Daily, Karl Greenberg - Thursday, October 27, 2011
Chrysler Group reports operating profit has more than doubled. The Auburn Hill ...
- Chevy Dealers To Learn Service, Disneyland-style
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
Chevrolet dealers and their sales staffs are taking charm classes at Disneyla ...
- Walmart Closes Midtown Fashion Office
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
Walmart is moving out of New York. No, the company still pla ...
- Sears Banks On Brands
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
Sears Holdings Corp. is hoping to stem a five-year sales decline ...
- P&G Meets Expectations
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
Procter & Gamble today reported a profit of $3.02 billion for t ...
- Jordan Brand Does Lockout Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
The NBA lockout is spawning humorous ads, including a Jordan Brand sp ...
- Can Quick-Serve Restaurants Reignite Seafood?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
The NPD Group, a market research firm, reports there has been ...
- GOP Launches Ad War
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
Republican candidates are unleashing TV ads in Iowa, New Hampshire and oth ...