- Walmart Rolls With NASCAR In S.C.
Marketing Daily, Karl Greenberg - Monday, May 14, 2012
Walmart will have a big presence at the NASCAR All-Star race ...
- BMW Touts Ultimate Service In Campaign
Marketing Daily, Karl Greenberg - Monday, May 14, 2012
The campaign shows fictive customers in humorous ads where they do n ...
- Ford Goes Further With Consideration
Marketing Daily, Karl Greenberg - Monday, May 14, 2012
There's been a lot of talk -- both positive and negative ...
- Moto Guzzi Launches Style-Centered Site
Raw, Karl Greenberg - Tuesday, May 15, 2012
Piaggio's Moto Guzzi USA motorcycle brand has launched a new "Moto Guz ...
- Why Coke Wants Monster
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 14, 2012
Why is Coca-Cola eyeing Monster? The Atlanta-based company has excelled at so ...
- More Beer And Spirits Ads On TV
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 14, 2012
Imported German beer Jgermeister, which never used to advertise on TV ...
- Apple's Product Placement Strategy In Hollywood
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 14, 2012
Apple has a vast and successful product-placement juggernaut. It's no accident tha ...
- Toyota Leads Over GM
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 14, 2012
Toyota's back. General Motors held the number-one spot as the world's large ...
- Amazon Leads In Retail Satisfaction
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 14, 2012
Amazon grabbed the highest rating on the annual Top 100 E-Retail Satisfacti ...
- P&G Relocating Staff To Asia
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 14, 2012
Procter & Gamble plans to move the leadership of some of i ...
- Designer Dehner Talks Dodge Dart
Marketing Daily, Karl Greenberg - Saturday, May 12, 2012
When the 2013 Dodge Dart arrives in a few weeks, it ...
- Study: Mix 'n' Match Ads For Affluents
Marketing Daily, Karl Greenberg - Sunday, May 13, 2012
Research firm Ipsos Mendelsohn has taken a look at its own da ...
- Kellogg Completes Brand Overhaul
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 11, 2012
An industry-wide upstream price squeeze has forced Kellogg, which spends over ...
- Mullaly Doesn't Say When He'll Say 'Uncle'
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 11, 2012
Ford Motor President and CEO Alan Mulally isn't offering any insight in ...
- Hyundai Does Monkey Business On Elantra
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 11, 2012
Hyundai in the UK chose Knowsley Safari Park baboons for a hilario ...
- Josh Hamilton Joins Rihanna On 'Viva Coca'
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 11, 2012
Fresh off his historic four-homer game, Hamilton has signed a deal wi ...
- Olympian Tyson Gay Goes Gillette
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 11, 2012
Procter & Gamble's men's grooming division this week will break a ...
- Bonin Bough: We Dug Colbert's Dig
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 11, 2012
Stephen Colbert mocked "Colbert Report" sponsor Wheat Thins in February, reciting t ...
- Car Ads On Technology, Efficiency Resonate
Marketing Daily, Karl Greenberg - Thursday, May 10, 2012
Non-luxury auto owners and intenders like humorous, clever, entertaining, and unique ad ...
- Booming Licensing Biz Finds New Turf
Marketing Daily, Karl Greenberg - Thursday, May 10, 2012
When the market's biggest global conference, the 2012 Licensing Expo, rolls in ...
- Thailand Touts Culture, Discovery
Marketing Daily, Karl Greenberg - Thursday, May 10, 2012
The Tourism Authority of Thailand (TAT) has launched a campaign called "Discov ...
- Off-roaders Coming To New York City! Book Now!
Marketing Daily, Karl Greenberg - Thursday, May 10, 2012
Off-road recreational vehicles are coming to New York City. Ok, the Bron ...
- Financial Mobile Ad Spend Up
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 10, 2012
According to Millennial Media, from 2010 to 2011, mobile ad spending ...
- Ferrari Puts Donuts On Wrong Dish
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 10, 2012
Ferrari celebrated the 20th anniversary of its entry into China by layi ...
- Apple Has Mobile Advertisers Scrambling
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 10, 2012
Mobile advertisers are working around a new Apple policy that makes ...
- Camp Groupon?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 10, 2012
Groupon is selling a $749 "all-inclusive urban adventure weekend" package offering ...
- Vendor: JC Penney Not 'Fair And Square'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 10, 2012
JC Penney is being sued for $40 million by Hudson + Broa ...
- Starbucks Invents Lingo For A Reason
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 10, 2012
Most Starbucks consumers use Starbucks lingo. A leadership expert says that th ...
- Cadillac CUE To Make Console IPad-Like
Marketing Daily, Karl Greenberg - Wednesday, May 9, 2012
The automaker says the CUE center screen and control panel represent t ...
- ANA Looks At Global Agency Compensation
Marketing Daily, Karl Greenberg - Wednesday, May 9, 2012
A big divergence from the U.S. is that while no one sa ...