- 'Avengers'ent Big Box Office Benefits Sponsors
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 9, 2012
Companies such as Acura, Dr Pepper, Farmers Insurance and Southwest Airlines ha ...
- Visa Launches Largest Olympics Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 9, 2012
Worldwide Olympics partner Visa unveiled a commercial on NBC's "The Voice" Mond ...
- RIM Switches Marketing Executives
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 9, 2012
Research In Motion Ltd. has named a Sony Corp. manager as chi ...
- 7UP Courts Hispanics With Soccer
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 9, 2012
7UP has formed a deal with Alianza de Futbol, the premier Hispan ...
- McDonald's Launches Healthy Fizz In UK
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 9, 2012
McDonald's is stepping up efforts to dispel perceptions that it sells unhealt ...
- Vitamin Shoppe Profit Surges
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 9, 2012
Vitamin Shoppe reported Tuesday that net income for the quarter ended Mar ...
- HP Refreshes Pavilion Line
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 9, 2012
HP has launched six new Ultrabooks. And in the works are noteboo ...
- Next BBC DG Will Face Most Demanding Period
Around the Net In OMD Europe, Karl Greenberg - Wednesday, May 9, 2012
The next charter period will see the almost universal adoption of internet-connect ...
- Kotex Natural Balance Takes On Cliches
Marketing Daily, Karl Greenberg - Tuesday, May 8, 2012
Kimberly-Clark's Kotex Natural Balance brand is standing up for what's real. T ...
- Q&A: Audi Focuses On Digital For Halo Vehicles
Marketing Daily, Karl Greenberg - Wednesday, May 9, 2012
Audi of America this year is focusing marketing efforts less on high-volu ...
- Meow Mix Survey Grabs Jay Leno
Marketing Daily, Karl Greenberg - Tuesday, May 8, 2012
Del Monte's Meow Mix has released a survey that says 8% ...
- Bud Light's Sundet Talks Lime
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 8, 2012
In the past few months, Bud Light has launched higher-alcohol Bud Lig ...
- 'Hunger Games' Means Hunger For TV Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 8, 2012
The success with which "The Hunger Games" film harnessed social networks, ...
- Toyota Launches RAV4 Electric
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 8, 2012
Toyota is charging into the electric vehicle market. Barely two months aft ...
- Ford Swaps 'Drive One' With 'Go Further'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 8, 2012
Ford has scrapped its "Drive One" advertising theme in favor of ...
- Lesson For Fresno: Know What You Want
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 8, 2012
Fresno City Hall's effort to hire a communication expert has collapsed. T ...
- Nissan Expands GT Academy For 2012
Marketing Daily, Karl Greenberg - Monday, May 7, 2012
Gamers enter the real world, competing against each other in physical a ...
- Q&A: Audi's Success Transcends Numbers
Marketing Daily, Karl Greenberg - Monday, May 7, 2012
In the first segment of this two-part interview, Scott Keogh, VP ...
- Nissan Has Launched Limited-Edition Juke R
Marketing Daily, Karl Greenberg - Monday, May 7, 2012
Nissan is selling a limited edition Juke-R crossover on a build-to-order basi ...
- Domino's Adds Gluten Free Pie
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 7, 2012
Domino's plans to sell a pizza made with a gluten-free crust, joini ...
- Ritchie Family Sues Pepsi
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 7, 2012
The heirs of Richard Ritchie, the man who developed the formula f ...
- Best Quarter For Whole Foods
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 7, 2012
In what it called the best quarter in its 32-year history, Who ...
- Peapod Expands Test To Chicago
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 7, 2012
Online grocer Peapod is testing a display in Chicago pedestrian and trans ...
- Dunkin' Making 'Men In Black' Donuts
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 7, 2012
Dunkin' Donuts is promoting menu items with tie-ins to "Men In Bla ...
- Social Media Isn't Just Media
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 7, 2012
Larry Friedman, chief research officer at TNS North America, writes that markete ...
- Yearly Cost To Own A Car
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 7, 2012
A midsize sedan will cost you nearly $9,000 a year to ke ...
- New Study Follows Kids On Social
Marketing Daily, Karl Greenberg - Saturday, May 5, 2012
Social media benefits adolescents by creating connection, academic opportunities, and access ...
- Study: Harley-Davidson Rules Retail
Marketing Daily, Karl Greenberg - Monday, May 7, 2012
"In the car industry, unless a dealership is really terrible, how go ...
- Toyota Backs Supercross
Marketing Daily, Karl Greenberg - Friday, May 4, 2012
Toyota is extending its official vehicle sponsor status with the AMA Monst ...
- Chrysler Nixes Summer Break
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 4, 2012
Boy, you know you're in demand when you pull the summer brea ...