- Florida Citrus Mulls Federal Program For O.J.
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 20, 2015
Florida citrus officials are trying to establishing a federal program to promo ...
- Q&A: Cadillac's Ellinghaus Talks About The Big Picture
Marketing Daily, Karl Greenberg - Friday, April 17, 2015
The "Dare Greatly" campaign (via Publicis, NY) is intended to be uniqu ...
- New York RangersTown Hockey House With Chase Returns
Marketing Daily, Karl Greenberg - Friday, April 17, 2015
Hockey fans don't necessarily have to buy a ticket to the Gard ...
- Mayweather-Pacquiao Building Money, Hype, Histrionics
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 17, 2015
With just over two weeks to go until the (belated) "Fight ...
- Using Restaurant Design To Reach Millennials
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 17, 2015
Communal tables, open kitchens, sustainability, recycling and, of course, outlets for compute ...
- Discover Lets Users 'Freeze' Card
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 17, 2015
Discover credit-card customers can use a "Freeze It" feature to stop n ...
- Pepsi Challenges Consumers To Redesign Can
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 17, 2015
Pepsi has partnered with fashion designer Nicola Formichetti for its "Live F ...
- Social IQ? Nordstrom Is Smartest
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 17, 2015
Nordstrom is number one in a study ranking the social media performan ...
- Nissan Takes Consumers Behind The NISMO Shed For Masters Degree In Racing
Marketing Daily, Karl Greenberg - Thursday, April 16, 2015
And, with a tie-in to GT Academy, there is also content ...
- Starwood Gets Its Independence On With Tribute Portfolio
Marketing Daily, Karl Greenberg - Friday, April 17, 2015
The company's own research shows that almost 90% of its Starwood Preferr ...
- Revlon Reported Bidding On P&G Brands
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 16, 2015
Procter & Gamble is set to receive multiple bids for beauty bran ...
- Nordstrom Donating 1% Of Gift Card Sales To Charities
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 16, 2015
Nordstrom is donating one percent of every gift card sale to loc ...
- Tax Day Freebies
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 16, 2015
If you didn't pay your taxes on Wednesday, here's hoping you ...
- Brands Pitching Tween Girls Hope For Long-Term Loyalty
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 16, 2015
Companies used to pitch things like feminine care products exclusively to adult ...
- Walmart Shareholder Trinity Church Loses On Assault Rifles
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 16, 2015
Walmart has won the latest skirmish with a shareholder, which also happe ...
- Liberty Mutual Signs On With U.S. Soccer
Marketing Daily, Karl Greenberg - Wednesday, April 15, 2015
With the new partnership contract, Liberty Mutual joins a list of ...
- Automaker Global Spend Is Huge On Soccer, Olympics, Golf
Marketing Daily, Karl Greenberg - Wednesday, April 15, 2015
The report from "Sponsorship Today," analyzing 503 deals across the world, pe ...
- FDA Tells Kind Bars To Ditch The 'Healthy' Claim
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 15, 2015
"Kind" is fine, but the Food and Drug Administration wants Kind Ba ...
- Artist Sues Apple For Using What He Says Is Copycat Art
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 15, 2015
Artist Romero Britto is suing Apple and artists Craig & Karl, claimi ...
- Southwest Airlines Will Actually Widen Seats
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 15, 2015
Southwest Airlines Co. is bucking the trend, actually adding width to i ...
- Big Tobacco Sues FDA Over New Packaging Rules
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 15, 2015
Last month the FDA issued guidance to the tobacco industry about wh ...
- Art Cars Inspire Car Art
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 15, 2015
Top auto designers are top industrial designers, period. So it shouldn't ...
- EU Confronts Google On Shopping Search
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 15, 2015
The European Union has accused Google Inc of cheating competitors by distorti ...
- Honda Joins Cast Of NBC Universal's 'Saturday Night Line'
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2015
Scott Schiller, EVP, digital advertising sales at NBCUniversal, says partnerships like Honda ...
- Troy-Bilt Touts New Flex System With Targeted TV And Digital
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2015
The campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second ...
- Agency Exec Becomes Land O'Lakes CMO
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 14, 2015
Longtime Chicago advertising executive Tim Scott is stepping down as president ...
- Lafley Eyeing The Door At P&G?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 14, 2015
People in the know think A.G. Lafley is looking to leave P& ...
- Is The Big 'H' The Worst Political Logo Ever, Or A Clever Surprise?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 14, 2015
The initial take on Hillary Clinton's "H" with a red arrow throu ...
- For Pilot, Honda Goes For High-End Buyers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 14, 2015
Honda's redone 2016 Pilot three-row SUV will have a high-end trim call ...
- Coca-Cola Turns UK Site Into Digital Magazine
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 14, 2015
Across the pond, Coca-Cola has replaced Coca-Cola.co.uk with a new website th ...