- TikTok Adds Post-Campaign Brand Safety Measurement Via DoubleVerify
Digital News Daily, Karlene Lukovitz - Monday, November 7, 2022
The move expands an existing partnership for viewability and invalid traffic measurem ...
- CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest
Advanced TV Insider, Karlene Lukovitz - Friday, November 4, 2022
At 17%, the U.S remains among the markets with the lowest fra ...
- MGM Speeds Marketer Film Clip Searches With AI-Driven Tool
Digital News Daily, Karlene Lukovitz - Friday, November 4, 2022
Studio says film clip searches can be reduced from hours to minu ...
- 'Chief Twit' Keeps Word, Will Slash Just 50% Of Workforce, Not 75%: Report
Digital News Daily, Karlene Lukovitz - Thursday, November 3, 2022
Elon Musk, who confirmed Twitter will now charge $8 per month f ...
- Sling TV Sees Q3 Gains, Hikes Price By $5
Digital News Daily, Karlene Lukovitz - Thursday, November 3, 2022
Sling's gain, after several quarters of losses, more than offset 183K loss ...
- Twitter: IPG, Havas Advise Clients To Pause Ads, Groups Urge Advertisers To Demand Content Moderation
Digital News Daily, Karlene Lukovitz - Wednesday, November 2, 2022
"At this moment, we cannot confidently state that Twitter is a sa ...
- Scammers Bombard 'Verified' Twitter Users, Pose Potential Danger To Brands' Ad Funds, Reputation
Digital News Daily, Karlene Lukovitz - Wednesday, November 2, 2022
Scammers could potentially siphon off brands' marketing money, as well as defa ...
- Pluto TV To Add 6,300 Episodes From The CBS Vault
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Content from sister Paramount unit CBS already on Pluto has been i ...
- Delisted CTV Apps Shot Up 452% In Q3
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Marketers invested an estimated $3 million in programmatic ad spend on delist ...
- Data: SVOD, AVOD Subscriber Demos 'Overwhelmingly' Alike
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Even when it comes to household income, U.S subscribers to ad-supported tie ...
- Study: Political Advertisers Should Allocate 15% Of TV Spend To Streaming
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Traditional TV still reaches 81% of frequent-voter household, while 51% reached v ...
- 30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year
Video Insider, Karlene Lukovitz - Monday, October 31, 2022
About half of U.S. viewers report that streaming ads have prompted th ...
- Musk Tweets Link To Conspiracy Theory About Paul Pelosi
Digital News Daily, Karlene Lukovitz - Monday, October 31, 2022
Elon Musk helps disinformation go viral just days after telling advertisers th ...
- CNN To Cut Back On Original Content
Digital News Daily, Karlene Lukovitz - Monday, October 31, 2022
The CNN content strategy shift to longform is the latest cost-cutting mov ...
- Brands Under-Using Some CTV Platforms, Content Genres
Advanced TV Insider, Karlene Lukovitz - Friday, October 28, 2022
Also, even mobile marketers think that CTV advertising spend will eventually surpa ...
- Musk 'Reassures' Twitter Advertisers, Employees, Then Closes Deal, Cans Top Execs
Digital News Daily, Karlene Lukovitz - Friday, October 28, 2022
EU warns Musk that Twitter will have to "fly by our rules ...
- 'Hocus Pocus 2' Breaks Opening Weekend Streaming Record
Digital News Daily, Karlene Lukovitz - Friday, October 28, 2022
Surpasses another Disney+ hit, "Encanto." ...
- Walmart Expands 'Netflix Hub' To Include Physical Stores
Digital News Daily, Karlene Lukovitz - Friday, October 28, 2022
The year-old Netflix-branded merchandise hub, up to now digital-only, has apparently m ...
- CNN Names Stephanopoulos Chief Digital Officer
Digital News Daily, Karlene Lukovitz - Friday, October 28, 2022
CEO Chris Licht continues his push to broaden CNN's coverage and audien ...
- WideOrbit Marketplace Now Lets Broadcasters Set Own Rate Guidance
Digital News Daily, Karlene Lukovitz - Wednesday, October 26, 2022
SSP's latest version lets local broadcasters set their own rate guidance ...
- Meta Q3 Profit Plummets 52% In Q3, Stock Down 23%
Digital News Daily, Karlene Lukovitz - Thursday, October 27, 2022
Projections of a Q4 revenue decline and mounting Reality Labs investment a ...
- ESPN Sells Its Majority Stake In X Games
Digital News Daily, Karlene Lukovitz - Thursday, October 27, 2022
ESPN keeps a minority stake, and continues to broadcast the games, und ...
- Gunn, Safran Named Co-Chairs, CEOs Of DC Studios
Digital News Daily, Karlene Lukovitz - Wednesday, October 26, 2022
James Gunn and Peter Safran have extensive experience in the superhero genr ...
- HMG N.A. Platform Integrates Samba TV OTT, Linear Data
Digital News Daily, Karlene Lukovitz - Wednesday, October 26, 2022
This marks the first time a major agency holding group has ful ...
- Meta Confronts Apple Over App Store Taking Cut Of Boosted Posts
Digital News Daily, Karlene Lukovitz - Wednesday, October 26, 2022
Move is most likely to hurt small advertisers, but Meta fears App ...
- YouTube's 1st YoY Ad Revenue Dip Underscores Tech Giants' Slump
Digital News Daily, Karlene Lukovitz - Wednesday, October 26, 2022
YouTube ad revenue dipped 2% in Q3, and parent Alphabet's total reven ...
- Adidas (Finally) Cuts Ties With Kanye West/Ye
Digital News Daily, Karlene Lukovitz - Tuesday, October 25, 2022
The delayed response after Ye's anti-Semitic remarks leaves the company scrambling ...
- YouTube's Impact On Kid-Driven Purchases, And Kids' Early Dive Into The Metaverse
Video Insider, Karlene Lukovitz - Tuesday, October 25, 2022
Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for ki ...
- 66% Of TV Households Have Pay TV, Down From 79% In 2017
Digital News Daily, Karlene Lukovitz - Monday, October 24, 2022
About a third never had a pay-TV service. ...
- Disney Deal Will Keep Formula 1 In U.S. On ESPN, ABC Until 2025
Digital News Daily, Karlene Lukovitz - Monday, October 24, 2022
Deal includes rights to extend coverage to ESPN+ and other media. ...