- NBCU Takes On 'WSJ' Over Critical Coverage Of Streaming Advertising
Digital News Daily, Karlene Lukovitz - Monday, October 24, 2022
Solutions to streaming advertising challenges already exist, but the question is h ...
- How Much 'Better' Than Linear Can Streaming Advertising Get?
Advanced TV Insider, Karlene Lukovitz - Friday, October 21, 2022
Shoppability, social streams and gamification are all in the mix, and wi ...
- Google Ups Price Of YouTube Premium Family Plan
Digital News Daily, Karlene Lukovitz - Friday, October 21, 2022
The 28% hike in the U.S. is the first since 2018. ...
- Snap Stock Dives Nearly 30%, Other Ad-Driven Tech Stocks Follow
Digital News Daily, Karlene Lukovitz - Friday, October 21, 2022
Advertising-driven platforms' combined stock values have lost about $1 trillion in val ...
- TikTok Surpasses Netflix As Video Viewing App Among U.S. Under-35s
Digital News Daily, Karlene Lukovitz - Thursday, October 20, 2022
TikTok bumps Netflix to #2, YouTube still #1. ...
- Consumer App Spending Down in Q3, Despite Record Downloads
Digital News Daily, Karlene Lukovitz - Thursday, October 20, 2022
Spending is seeing some leveling off from its pandemic-driven boost, although ...
- Advice, Trend Stats To Maximize Ecommerce App Holiday Sales
Mobile Insider, Karlene Lukovitz - Thursday, October 20, 2022
Understanding holiday app install, session and session-length behaviors can help mobile markete ...
- Netflix Promises Ad Progress, Discloses Some Advertisers Turned Away
Digital News Daily, Karlene Lukovitz - Wednesday, October 19, 2022
COO, Chief Product Officer Greg Peters defends new AVOD's pricing, says current ...
- Paramount+ To Bow In 4 Major European Markets In December
Digital News Daily, Karlene Lukovitz - Tuesday, October 18, 2022
France, Germany, Switzerland, Austria latest to get the streamer. ...
- Microsoft Lays Off Nearly 1,000 Across Divisions
Digital News Daily, Karlene Lukovitz - Tuesday, October 18, 2022
Growth slowdown also triggered layoffs of under 1% of staff three mont ...
- NBCU Nurtures TikTok Creators As Next TV Talent
Digital News Daily, Karlene Lukovitz - Tuesday, October 18, 2022
Accelerator program helps creators develop original content for TV/streaming. ...
- Netflix Intros Profile Transfer As Password Sharing Crackdown, New AVOD Approach
Video Insider, Karlene Lukovitz - Tuesday, October 18, 2022
The unveiling of easy profile transfers, combined with the coming ad-supported tie ...
- Kanye West Aka Ye Agrees To Acquire Parler
Digital News Daily, Karlene Lukovitz - Monday, October 17, 2022
Having been thrown off Twitter and Instagram for anti-Semitic posts, Ye n ...
- Yahoo, DirecTV Advertising Expand Deal To Include STB Data
Digital News Daily, Karlene Lukovitz - Monday, October 17, 2022
Yahoo's DSP clients can now activate TV usage data from millions ...
- Handicapping The Battle Of The Titans
Advanced TV Insider, Karlene Lukovitz - Friday, October 14, 2022
Will Netflix or Disney+ "win" as their new AVODs go mano ...
- Netflix To Launch Ad-Supported Tier In U.S. Nov. 3, Beating Disney+
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
Ad inventory already "nearly sold out," Netflix says. ...
- Tubi Integrates FreeWheel's Beeswax DSP In Its Ad Tech
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
Mutual Tubi/Beeswax advertising clients can now buy incremental inventory programmatically within ...
- Disney Leaps Ahead In Original Scripted Content Output
Digital News Daily, Karlene Lukovitz - Friday, October 14, 2022
Disney's hikes in commissioned titles put it far ahead of Netflix bo ...
- Comcast Promotes Cavanagh To President
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
Mike Cavanagh will continue as CFO while working with Comcast Chairman/CEO Bri ...
- With New TikTok Ad Unit, Advertisers Only Pay For Ads That Are Viewed
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
The new format is part of TikTok's efforts to position itself ...
- Survey: 49% Of Registered Voters Don't Have Traditional TV, 80% Stream
Digital News Daily, Karlene Lukovitz - Wednesday, October 12, 2022
Campaigns need to "radically rethink" their media approach in the weeks befo ...
- KPMG: Metaverse Awareness Up To 56%, As Paid Streaming Love Affair Cools
Digital News Daily, Karlene Lukovitz - Wednesday, October 12, 2022
Just 8% have actually engaged in the metaverse, and only a thi ...
- More Meta Woes: Analyst Downgrade, Struggles With Flagship Metaverse App
Digital News Daily, Karlene Lukovitz - Tuesday, October 11, 2022
Atlantic Equities analyst cites ad revenue growth headwinds, as internal memos poi ...
- Gen Z More Likely To Engage With Brands That Use Interactive Video
Video Insider, Karlene Lukovitz - Tuesday, October 11, 2022
About half of Gen Z consumers also say they would like interacti ...
- A Netflix First: 'Knives Out' Sequel Will Run In 3 Major Theater Chains Before Streaming
Digital News Daily, Karlene Lukovitz - Monday, October 10, 2022
Netflix was able to work out a deal with AMC, which h ...
- NBCU Offers Live And Metaverse Shopping Tied To BravoCon
Digital News Daily, Karlene Lukovitz - Monday, October 10, 2022
The company is pushing product orders via QR codes at the Bra ...
- CTV: 30% Higher ROI, But Just 7% Of Media Budgets
Advanced TV Insider, Karlene Lukovitz - Friday, October 7, 2022
CTV's ROI is better than other media channels' in both the sho ...
- Consumers Cutting Back On Groceries Before Streaming Subs, Peg $11 As Max For Subs With Ads
Digital News Daily, Karlene Lukovitz - Friday, October 7, 2022
Reduced-price AVOD subs are most likely to attract uptake going forward, fin ...
- FuboTV Signs RSN Deal With Altitude Sports
Digital News Daily, Karlene Lukovitz - Friday, October 7, 2022
Subscribers in 10 Rocky Mountain states will get access to Denver Nugget ...
- Casey Bloys Promoted To Chairman, CEO Of HBO-HBO Max
Digital News Daily, Karlene Lukovitz - Thursday, October 6, 2022
Bloys, currently chief content officer, will report directly to CEO David Zas ...