- 65% Recently Cancelled A Streaming Sub, Half Accept Ads For Lower Prices
Digital News Daily, Karlene Lukovitz - Thursday, October 6, 2022
Amazon, Netflix, Disney were most-cited among those cancelling a service in t ...
- Nielsen Adds 'Always On' Measurement To Digital Ad Ratings For YouTube Campaigns
Digital News Daily, Karlene Lukovitz - Wednesday, October 5, 2022
Continuous measurement is designed to eliminate manual tagging and deliver more da ...
- Streaming, Other Gift Subs Expected To Soar This Holiday Season
Digital News Daily, Karlene Lukovitz - Wednesday, October 5, 2022
Streaming video is the most-cited type of subscription for both giving a ...
- Supreme Court Rejects MyPillow Guy's Bid To Dismiss Dominion Defamation Suit
Digital News Daily, Karlene Lukovitz - Tuesday, October 4, 2022
SCOTUS declines to review lower court ruling allowing the lawsuit to proc ...
- Interactive Ad Platform Intros Lowest Price Verification For Shoppable Videos
Digital News Daily, Karlene Lukovitz - Tuesday, October 4, 2022
Brands can opt to have their videos highlight lowest-price local retailer wi ...
- Content Piracy: Four in 10 Engage In It; 23% Think It's OK
Video Insider, Karlene Lukovitz - Tuesday, October 4, 2022
The increasingly fragmented streaming environment has accelerated an already serious problem. ...
- U.S. Gen Z's Favorite Brands: YouTube, Google, Netflix
Digital News Daily, Karlene Lukovitz - Monday, October 3, 2022
Food and beverage brands make up half of Gen Z's top ...
- TikTok Might Launch Live Shopping Before Holidays In N.A.: Report
Digital News Daily, Karlene Lukovitz - Monday, October 3, 2022
If TikTok seals a deal with TalkShopLive, creators and big brands cou ...
- The Game's Definitely Afoot In The Streaming Sector
Advanced TV Insider, Karlene Lukovitz - Friday, September 30, 2022
Games' ecommerce and advertising potential, as well as sub-driving value, make th ...
- Zuckerberg Confirms Meta Is Downsizing, Cutting Team Budgets
Digital News Daily, Karlene Lukovitz - Friday, September 30, 2022
Company will be "somewhat smaller" by year-end, CEO acknowledges during Q&A wi ...
- Argentinians Protest Netflix's Password Crackdown Rollout
Digital News Daily, Karlene Lukovitz - Friday, September 30, 2022
Level of cancellations is unclear, but Argentinians are experiencing particularly dire econom ...
- Warner Bros. Discovery Sued For Allegedly Inflating HBO Max Sub Numbers
Digital News Daily, Karlene Lukovitz - Thursday, September 29, 2022
Pension board shareholder's class action filing claims now WBD CEO David Zasla ...
- FreeWheel, Comscore Launch Advanced CTV Contextual Targeting
Digital News Daily, Karlene Lukovitz - Thursday, September 29, 2022
Users of FreeWheel's DSP now have access to Comscore's predictive audience profili ...
- Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement
Digital News Daily, Karlene Lukovitz - Thursday, September 29, 2022
Capabilities available for Roku media running through its OneView platform. ...
- Google Is Most-Trusted Online News Source, TikTok Is Least-Trusted: Reuters Study
Digital News Daily, Karlene Lukovitz - Wednesday, September 28, 2022
Audience trust in most platforms is considerably lower than their trust ...
- Study: Programmatic Transparency, Including Content Object Signals, Key In Driving CTV Buys
Digital News Daily, Karlene Lukovitz - Wednesday, September 28, 2022
Majorities of U.S. and UK advertisers surveyed indicate more granular content insigh ...
- Global, NA CTV 1H Programmatic Spend Up 30%+; 94% Of U.S. HHs Now Reachable
Digital News Daily, Karlene Lukovitz - Wednesday, September 28, 2022
Ad fraud is up slightly YoY, according to Pixalate's 1H CTV supp ...
- Netflix To Create Its Own Gaming Studio In Finland
Digital News Daily, Karlene Lukovitz - Tuesday, September 27, 2022
Up to now, the streamer has been pushing into games by acquiri ...
- HBO Teases Game-Inspired 'The Last Of Us' Series With First Trailer
Digital News Daily, Karlene Lukovitz - Tuesday, September 27, 2022
HBO Max hopes to draw fans of the game, which sold ...
- CTV Drove Half Of CPGs' Video Ad Impressions In 2021
Video Insider, Karlene Lukovitz - Monday, September 26, 2022
That's up from 44% in 2020, reports Innovid. ...
- Rihanna To Headline Super Bowl Halftime Show
Digital News Daily, Karlene Lukovitz - Monday, September 26, 2022
Last year's show drew 120 million viewers, according to the NFL. ...
- Pluto TV Sets December For Canadian Debut
Digital News Daily, Karlene Lukovitz - Monday, September 26, 2022
The Paramount FAST will offer original content from Canada's Corus Entertainment alo ...
- Oprah And Apple End Multiyear Content Deal
Digital News Daily, Karlene Lukovitz - Monday, September 26, 2022
The players will continue to work together on a project-by-project basis. ...
- Teads Platform Adds CTV
Digital News Daily, Karlene Lukovitz - Thursday, September 22, 2022
Users of the multichannel programmatic advertising platform can now buy access ...
- CNN Taps Tapper In Primetime Overhaul
Digital News Daily, Karlene Lukovitz - Friday, September 23, 2022
For now, it's unclear whether the sweeping primetime changes will remain aft ...
- FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%
Advanced TV Insider, Karlene Lukovitz - Wednesday, September 21, 2022
Programmatic's share of U.S. ad views rose three percentage points in ...
- FCC Proposes $3.4M In Fines For Sinclair, Others For Alleged Kids' TV Ad Limits Violations
Digital News Daily, Karlene Lukovitz - Thursday, September 22, 2022
Sinclair would be hit hardest -- $2.6 million in fines -- f ...
- Meta 'Nudging' Staff Out As Part Of Planned 10% Overall Cost Cut: Report
Digital News Daily, Karlene Lukovitz - Thursday, September 22, 2022
Staff are being given short timeframes to apply for other jobs am ...
- Wireless Carriers Intro Still More Streaming Service Offers
Mobile Insider, Karlene Lukovitz - Thursday, September 22, 2022
Verizon teams with the new NFL+ premium streamer, while T-Mobile -- ...
- Amazon Prime 'TNF' Premiere Draws Record Sign-Ups, Prime-Time Viewing
Digital News Daily, Karlene Lukovitz - Wednesday, September 21, 2022
No Nielsen data yet, but Amazon internal memo declares viewership, new-sub a ...