- 'Strange World' Was A Holiday Weekend Turkey, Disney Forecast To Lose At Least $100M
Digital News Daily, Karlene Lukovitz - Monday, November 28, 2022
The animated flick, which cost $360 million to make and tens ...
- Fox Threatens DirecTV Blackout During World Cup, Big Ten
Digital News Daily, Karlene Lukovitz - Monday, November 28, 2022
DirecTV says Fox is just employing its "same old tired programming sca ...
- The Pitfalls Of IP-Based Targeting In Streaming Campaigns... And How To Minimize Them
Advanced TV Insider, Karlene Lukovitz - Friday, November 25, 2022
A performance TV pro offers tips for mitigating the limitations and ris ...
- Cinema Stocks Jump On News Of Amazon's $1B Plan For Theater-Bound Movies
Digital News Daily, Karlene Lukovitz - Friday, November 25, 2022
About 12 to 15 movies are planned for 2023, and more f ...
- Antitrust Class Action Charges Disney With Driving Inflated Livestreamed TV Prices
Digital News Daily, Karlene Lukovitz - Wednesday, November 23, 2022
Class action complaint by YouTube TV subscribers charges Disney with leveraging i ...
- Hybrid Tiers To Drive 42% Growth In AVOD Revenue By 2028
Digital News Daily, Karlene Lukovitz - Tuesday, November 22, 2022
The new ad-supported/subscription-supported Disney+ and Netflix offerings, along with other majors, a ...
- Why Disney+ And Hulu Are Likely To Be Merged
Video Insider, Karlene Lukovitz - Tuesday, November 22, 2022
Once Disney owns 100% of Hulu, a combined streamer would dominate popul ...
- 72% Say There Are Too Many Subscription Services, TV/Streamers Missing Bundled Platform Opp
Digital News Daily, Karlene Lukovitz - Monday, November 21, 2022
79% say they believe they would be more loyal to a compa ...
- IAB Buyers' Survey: CTV To Lead 2023 Ad Growth, At 14.4%, Linear To Dip 6.3%
Advanced TV Insider, Karlene Lukovitz - Friday, November 18, 2022
The contrasting ad spending projections reported by buyers sync with the opposi ...
- 20% Of Media Buyers Report Investing In The Metaverse
Digital News Daily, Karlene Lukovitz - Friday, November 18, 2022
The 44% of media buyers not even considering such investments cite t ...
- TikTok Advertising Projected To Surpass YouTube, Meta Combined By 2027
Digital News Daily, Karlene Lukovitz - Thursday, November 17, 2022
TikTok is projected to increase its share of global online video ...
- Right-Leaning Mobile News Consumption Soared 86% Before Midterms, Left-Leaning Declined
Mobile Insider, Karlene Lukovitz - Thursday, November 17, 2022
Men drove the right-leaning consumption, according to a GWS analysis of mobi ...
- More Buyers Using Addressable TV, More Planning To Up Spending
Digital News Daily, Karlene Lukovitz - Wednesday, November 16, 2022
Second annual survey of marketers by Go Addressable finds greater adoption, positi ...
- Buffett Ups Stake In Paramount, Spurring Acquisition Speculation, Stock Jump
Digital News Daily, Karlene Lukovitz - Wednesday, November 16, 2022
Warren Buffett's Berkshire Hathaway now owns 15% of Paramount Global's class ...
- vMVPDs' Strong Q3 Helps Offset Accelerated Cable, Satellite Subscriber Losses
Digital News Daily, Karlene Lukovitz - Tuesday, November 15, 2022
vMVPDs gained 900,000 subs, but cable and satellite dropped a hefty 1 ...
- 23% Of Ad-Supported OTT Service Users Click On, Buy From Ads
Video Insider, Karlene Lukovitz - Tuesday, November 15, 2022
About 37 million U.S. households now use at least one AVOD ...
- Q3 Streaming Sub Revenue Up 17.3%, Digital Buys Of Movie Titles Up 27%
Digital News Daily, Karlene Lukovitz - Monday, November 14, 2022
Title purchases for home consumption have been driven by more and bett ...
- 80% Report Upping Converged TV Ad Budgets YoY, Fragmentation Is Top Challenge
Digital News Daily, Karlene Lukovitz - Monday, November 14, 2022
Nearly 45% reported allocating 20% to 40% of their total media spe ...
- Top Twitter Ad Exec Wheeler: 'I'm Still Here' -- Trust/Safety Director Roth Is Not
Digital News Daily, Karlene Lukovitz - Friday, November 11, 2022
Musk reportedly talked Wheeler into reversing her resignation yesterday, but Roth's decisi ...
- IAB Tech Lab Tackles Universal Standards For Streamlining Buys Across TV Environments
Advanced TV Insider, Karlene Lukovitz - Thursday, November 10, 2022
Initiative has a roadmap for setting technical standards and creating a structu ...
- Netflix Explores Live Sports Streaming
Digital News Daily, Karlene Lukovitz - Wednesday, November 9, 2022
Some Netflix executives think the streamer should buy cheaper, lower-profile sports righ ...
- Peacock Premium Plus To Add NBC Affiliate Stations Livestream
Digital News Daily, Karlene Lukovitz - Tuesday, November 8, 2022
For $9.99 per month, subscribers now get 24/7 access to NBC's ful ...
- Musk Plans Ad Load Cut For Twitter Blue, Talks Paywall
Digital News Daily, Karlene Lukovitz - Wednesday, November 9, 2022
Musk has also sold $3.95 billion more in Tesla stock since t ...
- Meta To Lay Off 11,000, 13% Of Workforce
Digital News Daily, Karlene Lukovitz - Wednesday, November 9, 2022
CEO Mark Zuckerberg takes blame for over-spending based on wrong assumptions abo ...
- Pontiac Intelligence Launches CTV Bidder
Digital News Daily, Karlene Lukovitz - Tuesday, November 8, 2022
The bidder is focused on deals via integrations with Magnite, Xandr, Grlwed ...
- IRIS.TV, Yieldmo Form Data Partnership For Contextual CTV Buys
Digital News Daily, Karlene Lukovitz - Tuesday, November 8, 2022
The aim is to increase buyer and publisher adoption of contextually enrich ...
- Innovid, The Trade Desk Expand Measurement Partnership To U.K., Germany
Digital News Daily, Karlene Lukovitz - Tuesday, November 8, 2022
Deal expands U.S. relationship, enables incremental reach analysis for TTD's European clie ...
- YouTube Shorts Now Adapted For TV Screens
Video Insider, Karlene Lukovitz - Tuesday, November 8, 2022
Separately, in a test, Shorts beat TikTok, Instagram Reels and Pinterest Ide ...
- Twitter Trying To Hire Back Dozens Of Workers, Bans Unlabeled Parody Accounts
Digital News Daily, Karlene Lukovitz - Monday, November 7, 2022
Twitter reportedly needs some of the people fired to develop its n ...
- Some Creators Unhappy About Netflix Mid-Video Ads: Report
Digital News Daily, Karlene Lukovitz - Monday, November 7, 2022
Netflix is also said to have no plans to share ad reve ...