- Global Mobile Ad Spend Growth To Slow To 7.5% In 2023
Mobile Insider, Karlene Lukovitz - Thursday, December 15, 2022
Down from 14% in 2022. Brand advertising is expected to help count ...
- Nearly Half Of Streaming Subscribers Regularly Jump Among Services
Digital News Daily, Karlene Lukovitz - Wednesday, December 14, 2022
Nearly half also say that a service being free is a k ...
- Projection: Twitter Users To Sink To 50M+, With Flat Revenue, By 2024
Digital News Daily, Karlene Lukovitz - Wednesday, December 14, 2022
Insider Intelligence predicts a drop of more than 200 million users d ...
- 23% Of U.S. SVOD Subscribers Report Switching To AVOD Tiers In Q3
Video Insider, Karlene Lukovitz - Tuesday, December 13, 2022
Do Kantar's survey results suggest what kind of switching rates Disney+ a ...
- Aggregation Push: DirecTV Now Adding Two Peacock Tiers
Digital News Daily, Karlene Lukovitz - Monday, December 12, 2022
To attract new customers in the face of cord-cutting losses, DirecTV h ...
- Study Shows Why "Hybrid" VOD Services Are The Model Of The Future
Digital News Daily, Karlene Lukovitz - Monday, December 12, 2022
Subscriber retention is a major advantage of offering both ad-supported and subscription-driv ...
- Linear Revival: Digital Antennas Drive Growing Competition For Viewing Time
Advanced TV Insider, Karlene Lukovitz - Friday, December 9, 2022
Among digital antenna owners without MVPD service, time spent with live ...
- U.S. Households Using Ad-Supported Streaming Services To Reach 52M By 2027
Digital News Daily, Karlene Lukovitz - Thursday, December 8, 2022
That's a 6.7% CAGR, vs projected 33% growth over the same six-ye ...
- Amazon Launches TikTok-Like Ecommerce Feed, Inspire
Digital News Daily, Karlene Lukovitz - Friday, December 9, 2022
The feed, customized with users' direct input and through tracking their behavio ...
- Twitter To Add Advertising Controls Based On Keywords
Digital News Daily, Karlene Lukovitz - Friday, December 9, 2022
The platform will also reportedly introduce another revamp of its Twitter Bl ...
- Congress Drops Journalism Revenue-Sharing Act From Defense Bill
Digital News Daily, Karlene Lukovitz - Thursday, December 8, 2022
Heavy opposition from tech industry, digital rights groups squelched bill; next ste ...
- Paramount+ Caps Record Q4 With More European Launches, Plans Full Showtime Merger, Price Hikes
Digital News Daily, Karlene Lukovitz - Thursday, December 8, 2022
Subscriptions and revenues are up in double digits, with the streaming platfo ...
- HBO Max Back On Prime Video Channels, 'Max' Is Likely Name Of Merged HBO, Discovery+ Streamer
Digital News Daily, Karlene Lukovitz - Tuesday, December 6, 2022
Former owner WarnerMedia yanked HBO Max from Amazon's Prime Video Channels ...
- Disney+ AVOD Projected To Account For 88% Of Its Global Subs By 2028
Video Insider, Karlene Lukovitz - Monday, December 5, 2022
In contrast, Netflix's ad-supported tier is projected to make up just 2 ...
- Fox, DirecTV Reach Deal, Averting Blackout
Digital News Daily, Karlene Lukovitz - Monday, December 5, 2022
After public saber-rattling by Fox and pooh-poohing by DirecTV, the companies reach ...
- Walmart, NBCU Team On Live E! Holiday Shopping Event
Digital News Daily, Karlene Lukovitz - Monday, December 5, 2022
Viewers can ask questions and purchase Walmart-offered products in real time ...
- Your Brain On Addressable: More Engagement, Emotion, Recall
Advanced TV Insider, Karlene Lukovitz - Friday, December 2, 2022
Greater recall of addressable vs non-addressable ads is true whether or n ...
- DirecTV's New Discovery+ Option Comes With Monthly Discount
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
DirecTV satellite and online subscribers get $2 off per month when th ...
- Media Matters' 'No Fox Fee' Campaign Seeks To Influence DirecTV To Resist Cost Hike
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
The liberal media watchdog is urging DirecTV customers to pressure DirecTV ...
- CNN Strips HLN, Drops Longtime Anchor Robin Meade
Digital News Daily, Karlene Lukovitz - Friday, December 2, 2022
Sources now estimate total layoffs at under 400 of CNN's total 4,4 ...
- Amazon Surpasses Netflix To Become #1 In U.S. Subs, According To New Ranking
Digital News Daily, Karlene Lukovitz - Friday, December 2, 2022
However, research firm Parks Associates did not release actual estimated subscription numb ...
- CNN 'Gut Punch': Layoffs Commence
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Hundreds expected to be affected at CNN. Warner Bros. Discovery has alrea ...
- NBCU Advertising Taps Meta Exec For International Communications
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Mihiri Bonney will help lead NBCU's push to integrate global communications f ...
- Consumers Spend 6 Hours Per Week Watching Video On Phones, AVOD Dominates
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Ad-supported video accounts for two of those hours, according to Parks Associat ...
- Pluto TV Debuts In Canada
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
The Paramount-owned FAST is now in more than 30 countries. ...
- 2023 Local Ad Forecast: Slight Overall Dip, 15% Drop For TV
Digital News Daily, Karlene Lukovitz - Wednesday, November 30, 2022
The updated outlook from BIA Advisory Services projects a 0.5% overall decli ...
- Disney Gains Full Control Of Streaming Tech Firm, Warns Of Costs For Iger-Led Restructure
Digital News Daily, Karlene Lukovitz - Wednesday, November 30, 2022
BAMTech, now Disney Streaming Services, manages the tech platforms for Disney's streami ...
- Global OTT SVOD, AVOD Revenues To Jump 55% By 2028
Digital News Daily, Karlene Lukovitz - Monday, November 28, 2022
SVOD projected to grow 28%, to $132 billion, versus 136% growth f ...
- Big Adieus: Reality King Burnett Exits MGM, Sports Chief Daniels Leaves WBD
Digital News Daily, Karlene Lukovitz - Tuesday, November 29, 2022
Mark Burnett, creator of "The Apprentice," is returning to independent production. Len ...
- Premium SVOD Subscription Churn Up By 14% In Q3
Video Insider, Karlene Lukovitz - Tuesday, November 29, 2022
The average monthly churn rate reached 5.8% in September -- up fr ...