- Chobani Selects Leo Burnett NY As New AOR
Marketing Daily, Karlene Lukovitz - Friday, October 21, 2011
After a formal review, yogurt company Chobani has selected Leo Burnett N ...
- Campbell Expands Healthy Request Line
Marketing Daily, Karlene Lukovitz - Friday, October 21, 2011
Campbell Soup Company has launched eight new varieties to its Healthy Reque ...
- Dr Pepper 'Men Only' Ads Lowering Buzz Scores
Marketing Daily, Karlene Lukovitz - Friday, October 21, 2011
Dr Pepper's "Not for Women" ad campaign for its new Dr Pepp ...
- IOM: Food Needs New, Federal FOP Labeling System
Marketing Daily, Karlene Lukovitz - Thursday, October 20, 2011
The Institute of Medicine is recommending that the Food and Drug Administrati ...
- Cinnabon Makes TV Debut In International Delight Spot
Marketing Daily, Karlene Lukovitz - Thursday, October 20, 2011
The Cinnabon bakery chain is getting its first television exposure through ...
- Consumer Groups Want FTC Probe Of Fritos' Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, October 19, 2011
The Center for Digital Democracy, Consumer Action, Consumer Watchdog and the Prax ...
- Soft Drinks, Beer Get High Satisfaction Scores
Marketing Daily, Karlene Lukovitz - Wednesday, October 19, 2011
Sales may be declining, but consumers still appreciate soft drinks and b ...
- Fats/Oils Category Relatively Recession-proof
Marketing Daily, Karlene Lukovitz - Tuesday, October 18, 2011
U.S. sales of salad and cooking oils, butter, margarine, mayonnaise and oth ...
- Lindor Refreshes Packaging, TV Approach
Marketing Daily, Karlene Lukovitz - Monday, October 17, 2011
The new TV ad, scheduled to run through the holidays and t ...
- CSPI Files Suit Against General Mills Fruit Snacks
Marketing Daily, Karlene Lukovitz - Monday, October 17, 2011
The complaint contends that the use of wording including "naturally flavored," "go ...
- Tetley Running Nook, Gift Card Giveaways
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
Tetley Tea is running a 25-day contest (Oct. 15 - Nov. ...
- CPG Online Campaigns Yield 21% In-Store Sales Lift
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
A new study of multiple CPG online ad campaigns shows that the ...
- Bottled Water Sales Perking Up
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
Bottled water sales are starting to show signs of rebound, driven large ...
- 'Men-Only' Dr Pepper Ten Ad Pulls Mixed Results
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
When you run a campaign specifically declaring that a new product ...
- Candies: M&M's Rule In Buzz
Marketing Daily, Karlene Lukovitz - Wednesday, October 12, 2011
In the spirit of Halloween, NetBase recently (Oct. 1) analyzed a year ...
- Kellogg 'Teams' Up for 2012 Olympics
Marketing Daily, Karlene Lukovitz - Wednesday, October 12, 2011
For its marketing as a sponsor of the U.S. Olympic and Paralymp ...
- Cabo Wabo Video Stars Mick Fleetwood, Nicole Atkins
Marketing Daily, Karlene Lukovitz - Thursday, October 13, 2011
Fleetwood Mac founder Mick Fleetwood and rising singer-songwriter Nicole Atkins are t ...
- Ben & Jerry's Posts Support For Wall St. Protesters
Marketing Daily, Karlene Lukovitz - Tuesday, October 11, 2011
"We have provided support to citizens' efforts to rein in corporate mon ...
- FTC: Limit Food Marketing Guidelines To Kids Under 12
Marketing Daily, Karlene Lukovitz - Tuesday, October 11, 2011
In a Congressional hearing Oct. 12, David Vladeck, director of the FTC ...
- Welch's Simplifies Its Benefits Messaging
Marketing Daily, Karlene Lukovitz - Monday, October 10, 2011
Honing the appeal for the larger universe of typical moms required evolutio ...
- Oscar Mayer Launches Hispanic Facebook App
Marketing Daily, Karlene Lukovitz - Friday, October 7, 2011
The concept: The sandwich ingredients, including the lunch meats, have "personalities," a ...
- Whataburger: TV Part Of Major New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, October 6, 2011
The fast-casual chain's campaign -- to span television, radio, outdoor and onli ...
- Ultimat Vodka 'Balance' Campaign Targets Type A's
Marketing Daily, Karlene Lukovitz - Wednesday, October 5, 2011
The marketing is kicking off with ads in consumer and trade pri ...
- Kids' Marketing Guidelines Advocates Fight Back
Marketing Daily, Karlene Lukovitz - Wednesday, October 5, 2011
Advocates of the voluntary guidelines for marketing food proposed by a feder ...
- Jackie Chan Stages Interventions for V8
Marketing Daily, Karlene Lukovitz - Tuesday, October 4, 2011
Campbell Soup Company's V8 brand has recruited martial arts master/actor/cultural icon Jack ...
- Chobani Champions Launches Platform, Campaign
Marketing Daily, Karlene Lukovitz - Monday, October 3, 2011
Chobani Champions, billed as the first Greek yogurt made for kids, h ...
- Food Marketing Guidelines: Are Feds Backing Down?
Marketing Daily, Karlene Lukovitz - Friday, September 30, 2011
An Obama administration letter to House Energy and Commerce Chairman Fred Upt ...
- 'Got Milk?' Goes Peanuts For Halloween
Marketing Daily, Karlene Lukovitz - Thursday, September 29, 2011
A seasonal "Got Milk?" campaign from the national Milk Processors Education Progr ...
- Reebok Settles With FTC Over EasyTone Claims
Marketing Daily, Karlene Lukovitz - Thursday, September 29, 2011
Reebok International Ltd. has agreed to pay $25 million as part ...
- Cheech & Chong Hype 'Magic' (Fiber One) Brownies
Marketing Daily, Karlene Lukovitz - Monday, September 26, 2011
In a perhaps-inevitable latest iteration of marketers' use of '60s and '7 ...