- Coke Under Heavy Fire; Also Loses Chief N.A. Marketer
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The brand is the subject of a petition from LGBT supporters relati ...
- McDonald's Adding Pricier Items To New Dollar Menu
Marketing Daily, Karlene Lukovitz - Wednesday, October 23, 2013
The new menu will reportedly retain some of the items on t ...
- Nesquik Teams With Boys & Girls Clubs
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The programs, which reinforce the importance of kids engaging in fun, physic ...
- Organic Spread Nocciolata Goes Nuts In NYC
Marketing Daily, Karlene Lukovitz - Sunday, October 20, 2013
Manhattan residents are seeing giant squirrels on the streets --and it's n ...
- Subway's Ads Ranked Highest Among Restaurants
Marketing Daily, Karlene Lukovitz - Thursday, October 17, 2013
Subway, Olive Garden and Sonic Drive-In are ranked highest by consumers wh ...
- Taco Bell And NBA Expand Partnership
Marketing Daily, Karlene Lukovitz - Friday, October 18, 2013
Taco Bell and the National Basketball Association have extended their partnership f ...
- Tetley Launch Uses British Lingo Quiz, Sweeps
Marketing Daily, Karlene Lukovitz - Friday, October 18, 2013
To promote its launch of a Black & Green blend, Tetley T ...
- Taco Bell And NBA Expand Partnership
MediaDailyNews, Karlene Lukovitz - Thursday, October 17, 2013
Taco Bell and the National Basketball Association have extended their partnership f ...
- Satisfaction: General Mills, Kraft Show Big Gains
Marketing Daily, Karlene Lukovitz - Wednesday, October 16, 2013
H.J. Heinz remained at the top of the food-company results, with ...
- Sobieski Targets 'Forgotten' Boomers
Marketing Daily, Karlene Lukovitz - Tuesday, October 15, 2013
The brand began holding seminars, themed on its "Truth in Vodka" positionin ...
- Mondelez Launches Multi-Year Soccer Sponsorships
Marketing Daily, Karlene Lukovitz - Friday, October 11, 2013
The timing of Mondelez's soccer initiatives reflects the sport's unprecedented popularity ...
- Nestle Makes Top 10 In 'Most Loved Companies'
Marketing Daily, Karlene Lukovitz - Friday, October 11, 2013
Nestle was the only food maker to make the top 10 ...
- General Mills Launches National Cereal Lovers Week
Marketing Daily, Karlene Lukovitz - Thursday, October 10, 2013
"Americans still love cereal, but the reality is that there are ...
- Denny's Pulls Out Stops With New 'Hobbit' Promos
Marketing Daily, Karlene Lukovitz - Wednesday, October 9, 2013
Denny's has renewed its partnership with Warner Bros. Pictures for the late ...
- Pizza Hut Ties New Crust Roll-Out To Tweet Activity
Marketing Daily, Karlene Lukovitz - Wednesday, October 9, 2013
Pizza Hut is promoting its new 3-Cheese Stuffed Crust Pizza with ...
- ConAgra, Kraft Expand Marketing Partnerships
Marketing Daily, Karlene Lukovitz - Tuesday, October 8, 2013
In a rare, ongoing partnership between two major food makers, ConAgra Food ...
- Starbucks Coffee Deal Dramatizes Shutdown Stance
Marketing Daily, Karlene Lukovitz - Wednesday, October 9, 2013
Schultz has often expressed his views on political or controversial issues, bu ...
- Totino's, WWE Launch First Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, October 8, 2013
General Mills's Totino's Pizza Rolls and the WWE media entertainment company ha ...
- Dunkin's Costello Shares Thinking Behind New TV Ads
Marketing Daily, Karlene Lukovitz - Monday, October 7, 2013
"So the question was, how do you leverage an already successful campai ...
- BK Sees Perception Gains After 'Satisfries' Launch
Marketing Daily, Karlene Lukovitz - Friday, October 4, 2013
Burger King's launch of fries with 30% fewer calories and 40% le ...
- McDonald's Names Chief Digital Officer
Marketing Daily, Karlene Lukovitz - Friday, October 4, 2013
McDonald's Corp. has hired Atif Rafiq for the newly created global ro ...
- McDonald's Names Chief Digital Officer
Online Media Daily, Karlene Lukovitz - Friday, October 4, 2013
McDonald's Corp. has hired Atif Rafiq for the newly created global ro ...
- Panda Express TV Spot Goes For Sweet Spot
Marketing Daily, Karlene Lukovitz - Thursday, October 3, 2013
This time, the panda characters -- "Eddie" and "Tom-Tom" -- ponder becomi ...
- Filippo Berio Launches Largest-Ever Ad Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, October 2, 2013
The imported Italian brand, the leading olive-oil seller in the U.S., wi ...
- Nestle To Sell Under-Performing Product Lines
Marketing Daily, Karlene Lukovitz - Wednesday, October 2, 2013
Nestl SA CEO told analysts that the company has identified a gro ...
- Capri Sun Roarin' Waters Taps Athletes For Games
Marketing Daily, Karlene Lukovitz - Tuesday, October 1, 2013
Kraft Foods Group's Capri Sun Roarin' Waters, the low-cal flavored water beverag ...
- Taco Bueno In 'Intervention' Campaign
Marketing Daily, Karlene Lukovitz - Monday, September 30, 2013
A mysterious stranger reminiscent of old Clint Eastwood heroes (dressed in ponc ...
- Subway Airs First Pele TV Spot
Marketing Daily, Karlene Lukovitz - Monday, September 30, 2013
Subway, which announced in late July that futbol legend Pele had sign ...
- New Truvia Campaign Includes Money-Back Guarantee
Marketing Daily, Karlene Lukovitz - Friday, September 27, 2013
The campaign asks consumers to share how and when they made t ...
- Dunkin' Launches T-Shirt Design Contest
Marketing Daily, Karlene Lukovitz - Thursday, September 26, 2013
Between Sept. 27 and Oct. 17, Dunkin' fans anywhere in the wor ...