- Study Ranks Brands' 'Human' Quotient
Marketing Daily, Karlene Lukovitz - Thursday, September 26, 2013
It says that we're now in a "Human Era" in which compa ...
- Eight O'Clock Coffee Launches TV Spots
Marketing Daily, Karlene Lukovitz - Friday, September 27, 2013
After a seven-year hiatus from television advertising, Eight O'Clock Coffee has launch ...
- McDonald's Drops Soda From Happy Meals; Offers Combo Fries Alternatives
Raw, Karlene Lukovitz - Friday, September 27, 2013
McDonald's has announced that it will no longer offer soda with ...
- Barilla Starts Damage Control After Chairman's Remarks On Gays
Raw, Karlene Lukovitz - Friday, September 27, 2013
The world's largest pasta brand, Barilla, is trying to do damage contr ...
- Terra Chips Partners With Indie Filmmakers
Marketing Daily, Karlene Lukovitz - Wednesday, September 25, 2013
Hain Celestial's Terra Chips has formed an unusual partnership with the make ...
- Scharffen Berger Runs Ads On Android Lock Screens
Marketing Daily, Karlene Lukovitz - Tuesday, September 24, 2013
Founded by three Duke University graduates and backed by $500,000 in fundi ...
- Corn Nuts Leverages Content In Display Ads
Marketing Daily, Karlene Lukovitz - Monday, September 23, 2013
Kraft Foods' Corn Nuts yielded an engagement rate of 12.4% and ...
- First Lady Addresses Food Marketing To Kids
Marketing Daily, Karlene Lukovitz - Friday, September 20, 2013
While tackling the childhood obesity crisis through Let's Move has been Fir ...
- 'Get Crackin' Amps Up Edginess With Rodman Spot
Marketing Daily, Karlene Lukovitz - Thursday, September 19, 2013
Rodman, shown sitting next to a Kim look-alike actor, declares that "t ...
- New Federal Bill Seeks To Overhaul Food Labeling
Marketing Daily, Karlene Lukovitz - Friday, September 20, 2013
Newly proposed federal legislation seeks to create a single, standard front-of-package (FO ...
- Chipotle's 'Scarecrow': 5.5+ Million Views And Counting
Marketing Daily, Karlene Lukovitz - Wednesday, September 18, 2013
The minimalist approach is the core of what many assess to ...
- Starbucks Changes Customer Gun-Carrying Policy
Marketing Daily, Karlene Lukovitz - Wednesday, September 18, 2013
Starbucks, which has up to now allowed customers to carry guns in ...
- Mallomars Marks 100th With Social UGC, Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, September 17, 2013
Fans of the marshmallow creme cookies are being invited to share the ...
- Green Mountain Taps Clarkson For Fair Trade Campaign
Marketing Daily, Karlene Lukovitz - Monday, September 16, 2013
The Grammy Award winner is sharing that experience through a travelogue (includi ...
- Absolut Launches Global 'Transform Today' Campaign
Marketing Daily, Karlene Lukovitz - Saturday, September 14, 2013
Absolut Vodka's just-launched global campaign offers new creative and media twists ...
- Bottled Waters Back First Lady's 'Drink Up' Campaign
Marketing Daily, Karlene Lukovitz - Saturday, September 14, 2013
The American Beverage Association (ABA) and major bottled water and water filteri ...
- Mondelez Partners With Twitter On Real-Time Capabilities
Marketing Daily, Karlene Lukovitz - Thursday, September 12, 2013
Mondelez International has signed a global partnership with Twitter to deliver real-ti ...
- Kellogg Promotions Offer Free Kids' Books
Marketing Daily, Karlene Lukovitz - Thursday, September 12, 2013
Frosted Mini-Wheats and other Kellogg's brands have teamed with Scholastic on n ...
- Special K Intros Coffee House Breakfast Shakes
Marketing Daily, Karlene Lukovitz - Wednesday, September 11, 2013
Kellogg's new Special K Coffee House Breakfast shakes are looking to appe ...
- Dunkin', Trident Air First Vine-Created TV Ads
Marketing Daily, Karlene Lukovitz - Tuesday, September 10, 2013
Dunkin' Donuts and Trident Gum vied Monday to be the first bran ...
- Gevalia Launches Frothy, Cafe-Style Keurig K-Cup Beverages
Marketing Daily, Karlene Lukovitz - Wednesday, September 11, 2013
Kraft Foods' Gevalia coffee brand has launched single-serve cafe-style, foam coffee beverag ...
- Patron Launches 'Simply Perfect' TV Spots
Marketing Daily, Karlene Lukovitz - Monday, September 9, 2013
Patron Tequila is debuting a new series of TV ads as pa ...
- Branded Game Extends Snapple's Real Facts Campaign
Marketing Daily, Karlene Lukovitz - Friday, September 6, 2013
It's been employing videos, social media posts with animated gifs, memes a ...
- Subway Crashes N.Y. Fashion Week
Marketing Daily, Karlene Lukovitz - Thursday, September 5, 2013
The sandwich chain has partnered with Nolcha Fashion Week to host ...
- Latest Android Platform Takes Kit Kat's Name
Marketing Daily, Karlene Lukovitz - Wednesday, September 4, 2013
In a partnership sure to drive maximum buzz for both parties, Goog ...
- Campbell, Green Mountain Launching Soup K-Cups
Raw, Karlene Lukovitz - Thursday, September 5, 2013
Campbell Soup Co. has struck a deal with Green Mountain Coffee Roaste ...
- Chick-fil-A Offers Free Breakfast, With Reservation
Marketing Daily, Karlene Lukovitz - Tuesday, September 3, 2013
The promotion lets guests nationwide make a reservation during the week ...
- Dannon Oikos To Return To The Super Bowl
Marketing Daily, Karlene Lukovitz - Wednesday, September 4, 2013
Dannon Oikos Greek yogurt will advertise in 2014's Super Bowl, after ...
- Eco-Eating Trends Gain Momentum
Marketing Daily, Karlene Lukovitz - Friday, August 30, 2013
Consumers typically start eco-eating habits with organic dairy and produce, then mo ...
- Philly Unveils New LGBT TV Spot
Marketing Daily, Karlene Lukovitz - Thursday, August 29, 2013
In the commercial, titled "Miss Richfield's Selfie Tour of Philadelphia," cabaret entertain ...