AARON GOLDMAN
Chief Marketing Officer, 4C

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  • An OMMA Journey: Search Past and Present
    With the OMMA NY Global Conference & Expo kicking off tomorrow, ...
  • If I Were Running Yahoo...
    August was a busy month for me. In addition to my d ...
  • If I Were Running Microsoft...
    After going gangbusters as the Google godfather, I'd like to continue ...
  • If I Were Running Google...
    My last installment of Searchery Rhymes had me wishing Sergey Pagerhoffer Schmi ...
  • Searchery Rhymes: 2008 Edition
    Now that I have a little tyke of my own, I've develop ...
  • In A Converging Media World, What's A Search Marketer To Do?
    There's no question that the pervasiveness of the digital platform is changi ...
  • We're Not In Search-Land Anymore, Toto
    That's the conclusion I came to after the whirlwind that was Sear ...
  • All the Buzz That's Fit to Print
    It's time to reveal numbers 6 through 10 in the Search Insid ...
  • Search Insider Summit Buzz-o-Meter
    Another successful Search Insider Summit is in the books. For a comple ...
  • Seeya in 2013!
    Today's session on the future of search really reflected the tone ...
  • Quotes of the Day
    "Marketing, analytics, and technology will be sharing a cube and singing kumbaya ...
  • Baby Steps Towards Integration and Convergence
    Our breakout session featured a spirited discussion around the topic of integrati ...
  • Search in 2013
    David Berkowitz of 360i painted the scene of the 2013 Search Insid ...
  • How Do You Define Mobile?
    The Mobile Search breakout session led by Dan Perry of Cars.com rais ...
  • Page Rank for People
    In the Social Search breakout session, Marshall Clark of Organic predicted th ...
  • Jordan's Stock Picks
    Ladies and Gentleman, start your pocketbooks... ...
  • Quotes of the Day
    "[Jerry] Yang reacted like [Steve] Ballmer gave Yahoo a diganosis of chron ...
  • Three Macro Issues
    3 macro issues - liquidity, inflation, real-estate reevaluation ...
  • Stat of the Day
    Carey Ranson from WebVisible reported back from his breakout session that 2 ...
  • Quotes of the Day
    Gord Hotchkiss, Enquiro -- "Search is the thin edge of the wedge ...
  • Cross-Channel Optimization Starts with Cross-Channel Monitoring
    The breakout session on Cross-Channel Optimization started with Gerry Bavaro from Did ...
  • Click Withering
    Gian Fulgoni of comScore heated things up (as if it weren't h ...
  • What's the Buzz Cuz?
    Another SIS is underway and it's shaping up to be a fier ...
  • Still More Not-So-Natural-Born Google Killers
    My kill count is reaching Jack Bauer status. I started by slayi ...
  • Even More Not-So-Natural-Born Google Killers
    Let's turn our focus to three more potential Google killers and s ...
  • More Not-So-Natural-Born Google Killers
    I've been thinking about not-so-natural-born Google killers -- not fancy new whiz-ba ...
  • Not-So-Natural-Born Google Killers
    It's become quite fashionable to speculate about companies that could unseat Googl ...
  • Open Wide and Say Yahhhhhhoo
    Having just shed 1,000 employees in an attempt to trim costs a ...
  • Before Our Very Eyes: What's Google Up To?
    Lost in the shuffle of a heavy news week that included Yah ...
  • Will Paid Search Go The Way of CPA?
    In my last column, I raised the question, "Will CPA Become t ...