- OpenAI Expands Agentic One Dot At A Time
MediaDailyNews, Laurie Sullivan - Wednesday, September 30, 2026
At its developers conference this week, OpenAI announced new AI products. ...
- Amazon Reboots Ad Business, Emphasizes Agentic
MediaDailyNews, Laurie Sullivan - Tuesday, September 29, 2026
On Tuesday Amazon Ads unveiled new core campaign types alongside a rebrand ...
- Amazon Adds Yelp Local Services To Shopping Cart
MediaDailyNews, Laurie Sullivan - Tuesday, September 29, 2026
The new ad format connects Amazon shoppers with local service professionals ...
- Amazon Ads Unveils New AI Tools
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 29, 2026
The company is bringing AI-powered tools to partners, agencies and tech provide ...
- Specific Data Fuels Advanced Targeting Across Streaming TV
Data & Programmatic Insider, Laurie Sullivan - Monday, September 28, 2026
A new platform designed for CTV and FAST environments can support b ...
- Google 'Unifies' Vertical Video: Sees Greater Reach, Lower Cost-Per-Unique
MediaDailyNews, Laurie Sullivan - Monday, September 28, 2026
Google today introduced a way to buy and measure vertical video spa ...
- Scope3 Renamed, Pivots From Carbon To Agentic Media Buys
Performance Marketing Insider, Laurie Sullivan - Monday, September 28, 2026
Scope3, a company built to measure the carbon footprint of digital advertisin ...
- Morningstar 'Game On' Ad Navigates Blurred Lines
MediaDailyNews, Laurie Sullivan - Thursday, September 24, 2026
The campaign, which launched last week and will run into 2027, ...
- Google Launches Conversational Avatar
MediaDailyNews, Laurie Sullivan - Friday, September 25, 2026
The "live avatar" feature in the model creates an experience that listen ...
- Microsoft Adds Agentic Capabilities, Challenges Meta
MediaDailyNews, Laurie Sullivan - Friday, September 25, 2026
A redesigned Copilot app, announced Friday, shifts from a standard chatbot ...
- Musing About Meta AI
Performance Marketing Insider, Laurie Sullivan - Friday, September 25, 2026
Recent technology shows how Meta Platforms is moving toward search and transactio ...
- Best Buy Ads Pushes Further Into Commerce Media, CTV
MediaDailyNews, Laurie Sullivan - Wednesday, September 23, 2026
Best Buy will announce new CTV ad offerings Wednesday, significantly expanding i ...
- Amazon Opens Seller Tools To Anthropic Agent, Supports Ads
MediaDailyNews, Laurie Sullivan - Thursday, September 24, 2026
Amazon announced new tools for its sellers across the marketplace with ...
- Google Tests AI Chips for 'Fractionalized' Space Data Centers
MediaDailyNews, Laurie Sullivan - Thursday, September 24, 2026
For advertisers, this technology will not change daily procedures today, but ...
- OpenAI Loyalty Settles In, Reshapes Advertising, Marketing Funnel
Performance Marketing Insider, Laurie Sullivan - Thursday, September 24, 2026
Many consumers have begun to settle into routines with preferred chatbots. T ...
- Google Ads Enhances AI Max, Enables Unified Reporting
MediaDailyNews, Laurie Sullivan - Wednesday, September 23, 2026
The new features for advertisers using AI Max allow them to acce ...
- Agentic Is Driving 'Unpredictable Traffic Patterns,' Data Rates
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 23, 2026
Cisco predicts AI network traffic will double every six months. Google advertisi ...
- Microsoft Tracks AI Adoption, U.S. Stalls
MediaDailyNews, Laurie Sullivan - Monday, September 21, 2026
The report, released today, tracks how generative AI is spreading across 1 ...
- Google Fined By Irish Privacy Regulator For Location Data
MediaDailyNews, Laurie Sullivan - Monday, September 21, 2026
The Alphabet company has been ordered to align its data-processing practices wi ...
- Tech Lab Proposes RFP-To-Buy Process For Agentic Ads, Seeks Comment
MediaDailyNews, Laurie Sullivan - Tuesday, September 22, 2026
"OpenProposal," announced Tuesday as part of AAMP 3.0, brings a common framewo ...
- Georgia-Pacific Drives Supply 'Shaping' Through Its Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 22, 2026
SPO helped to reduce wasted ad spend from low-quality inventory and inval ...
- Pinterest Brings Scoring To Ads Manager
Data & Programmatic Insider, Laurie Sullivan - Monday, September 21, 2026
A new scoring system will give marketers using Pinterest Ads Manager ...
- Google: AI Model Hacked Companies In Cybersecurity Tests
MediaDailyNews, Laurie Sullivan - Saturday, September 19, 2026
Google confirmed Friday that a Gemini AI model accessed the internet a ...
- Advertising's New Permission Dilemma: AI Intrusion
Performance Marketing Insider, Laurie Sullivan - Monday, September 21, 2026
A foundational cybersecurity concept called 'principle of least privilege' points toward securi ...
- Taboola To Acquire Ad-Tech Company Targeting Affluent Consumers
MediaDailyNews, Laurie Sullivan - Friday, September 18, 2026
For advertisers, the acquisition consolidates contextually relevant native ad inventory in finan ...
- Sam's Club Expands Predictive Ad Targeting
MediaDailyNews, Laurie Sullivan - Thursday, September 17, 2026
Sam's Club Connect introduced "Predictive Precision Targeting" capabilities on Thursday, expanding i ...
- Automating The Massive Ad Pivot
Performance Marketing Insider, Laurie Sullivan - Friday, September 18, 2026
'OpenAI Sponsored Agents' launched earlier this week with new integrations, with HubSp ...
- Google Agentic Updates Mean Shorter Commerce Timelines
MediaDailyNews, Laurie Sullivan - Wednesday, September 16, 2026
Google introduced agentic commerce updates at Rethink ROI including structured conversational attribut ...
- Microsoft AI Chief Warns Humanlike Claude Is Risky
MediaDailyNews, Laurie Sullivan - Wednesday, September 16, 2026
The Microsoft CEO warned of the risks of training AI models li ...
- Google Faces 6 Years Of Global Oversight
Performance Marketing Insider, Laurie Sullivan - Thursday, September 17, 2026
In a federal court order, a judge opted for a set ...