- AI Adoption Accelerating While Performance Stalls
Data & Programmatic Insider, Laurie Sullivan - Monday, June 29, 2026
As many organizations struggle to see significant ROI from basic generative ...
- Google Parent Alphabet Joins The Dow
MediaDailyNews, Laurie Sullivan - Monday, June 29, 2026
The move validates that advertising and AI are considered foundational to businesse ...
- Google Admin Enhances Agency Protections
MediaDailyNews, Laurie Sullivan - Thursday, June 25, 2026
Google has rolled out additions to its agency administration features in Mercha ...
- Google Eyes Broader Publisher Licensing
MediaDailyNews, Laurie Sullivan - Thursday, June 25, 2026
Broader permissions would give Google more options to use publishers' content, includi ...
- iHeartMedia Expands Ad Partnership With Amazon
MediaDailyNews, Laurie Sullivan - Friday, June 26, 2026
Buying platforms often do not include audio as a major part ...
- Hyundai Applies AI To Curated Videos To Drive Performance
Performance Marketing Insider, Laurie Sullivan - Friday, June 26, 2026
A movement within the ad industry is bringing ad buying into supply-si ...
- School Spend Rises, But Tracking ROI For AI Citations Is Missing
Performance Marketing Insider, Laurie Sullivan - Thursday, June 25, 2026
AI and agentic search capabilities are bringing parents more ways to purcha ...
- High-Spending Consumers Hide Behind Ad Blockers
MediaDailyNews, Laurie Sullivan - Wednesday, June 24, 2026
How much more are consumers who use ad blockers worth? A l ...
- Microsoft Is Trying To Fix Its Water Problem For Cloud, AI Boom
MediaDailyNews, Laurie Sullivan - Wednesday, June 24, 2026
The massive volume of water required to keep data centers running h ...
- Google Tests New Labels In Search Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 24, 2026
Google continually tests new ways to improve the Search Ads experience. Th ...
- YouTube, Forbes Move Deeper Into 'Creator Era'
MediaDailyNews, Laurie Sullivan - Tuesday, June 23, 2026
YouTube is offering additional AI-supported data and services, with features for too ...
- IAB Tech Lab Proposes Significant Changes To Supply-Path Optimization
MediaDailyNews, Laurie Sullivan - Tuesday, June 23, 2026
The proposed update would help media buyers better understand how bid reques ...
- Walmart Buys Self-Serve CTV Ad Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 23, 2026
Walmart has developed one of the most sophisticated retail media networks (RMNs ...
- Is Adobe 'Dogfooding' Scenario Paying Off?
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2026
Adobe has significantly expanded its digital marketing and ad ecosystem, deploying advanc ...
- Amazon Drives Conversations Through AI Ads Across Open Web
MediaDailyNews, Laurie Sullivan - Monday, June 22, 2026
Amazon on Monday released conversational "prompts" in display ads to serve ...
- OpenAI Goes Through High-Stakes Evolution While Trying To Balance All
Performance Marketing Insider, Laurie Sullivan - Monday, June 22, 2026
As OpenAI tries to control its future in a precarious balancing a ...
- Publishers Tap 'Q&A Economy,' Deploy Ad-Supported Answer Engines
MediaDailyNews, Laurie Sullivan - Friday, June 19, 2026
Five major publishers are participating in the rollout of an updated white-lab ...
- Warner Bros. Discovery Moves To Agentic AI With AWS
MediaDailyNews, Laurie Sullivan - Friday, June 19, 2026
The platform brings audience insights, inventory data, campaign performance metrics, forecasting a ...
- Retail Media Network Surprises As Cannes Lions Swings Into French Riviera
Performance Marketing Insider, Laurie Sullivan - Friday, June 19, 2026
Advertisers' pay-for-performance models and attention metrics are based on measurable outcomes. ...
- DoubleVerify Makes Brand Safety Agentic, Deploys 'Cognitive Engine'
MediaDailyNews, Laurie Sullivan - Wednesday, June 17, 2026
The "cognitive engine' bridges the gap between ad-verification data and campaign executi ...
- Google VP Engineering, Gemini Co-Lead Leaves For OpenAI
MediaDailyNews, Laurie Sullivan - Thursday, June 18, 2026
Noam Shazeer also co-founded and served as CEO of Character.AI before returni ...
- Google Chatbot Troubleshoots Ad Campaigns
MediaDailyNews, Laurie Sullivan - Thursday, June 18, 2026
Google released an AI assistant for publisher ad teams in beta ...
- Yahoo Launches Network For AI Agents
Performance Marketing Insider, Laurie Sullivan - Thursday, June 18, 2026
The Yahoo "Agent Network" is an open framework that connects advertisers wi ...
- Cisco Reveals AI Clogging Networks, Could Slow Ad Serving
MediaDailyNews, Laurie Sullivan - Tuesday, June 16, 2026
AI agents now do the work for advertisers and consumers on t ...
- AI Optimization Platform Adds Semrush Data To Boost Brand Visibility
MediaDailyNews, Laurie Sullivan - Wednesday, June 17, 2026
Generative engine optimization is challenged by the lack of a mature measureme ...
- Bots Take Lead, AI Traffic Surpasses Humanity's
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 17, 2026
Microsoft announced key updates Wednesday that support brands as the company mov ...
- Uber Advertising Extends Ads Across Meta, Google
MediaDailyNews, Laurie Sullivan - Monday, June 15, 2026
The connected ad formats extend Uber's first-party ad and data signals beyo ...
- Google Ads, Platforms See Major Bidding Changes
MediaDailyNews, Laurie Sullivan - Monday, June 15, 2026
Updates include expanding "Smart Bidding Exploration" to Performance Max and Shopping campaign ...
- When AI Chatbots Become The Trusted News Source
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 16, 2026
When chatbots become the preferred, trusted news source for readers, they al ...
- LinkedIn Shares Data On Who Sees Creator Posts
Data & Programmatic Insider, Laurie Sullivan - Monday, June 15, 2026
Marketers will begin to see LinkedIn's new metrics broken down by percentag ...