- OpenAI's New Revenue Officer Comes From Alphabet's Wiz
MediaDailyNews, Laurie Sullivan - Thursday, August 13, 2026
The appointment signals a move toward performance and metrics frameworks. OpenAI mu ...
- Apple Maps Rolls Out Ads, Targets Madison Avenue
MediaDailyNews, Laurie Sullivan - Friday, August 14, 2026
Apple is coming for media budgets from advertisers, and in return t ...
- Agency Feedback On Apple 'Ads On Maps' Runs Hot, Cold On Eligibility
Performance Marketing Insider, Laurie Sullivan - Friday, August 14, 2026
Agencies expect the ad unit, launched Friday, will have high-performance metrics f ...
- Yahoo Adds Real-Time Automated Ad Placement Options
MediaDailyNews, Laurie Sullivan - Wednesday, August 12, 2026
Yahoo DSP made its audience marketplace available through two data-driven practices ...
- The $1M Advertising Drain
Performance Marketing Insider, Laurie Sullivan - Thursday, August 13, 2026
A study released Wednesday shows how 5% invalid traffic costs about $250,0 ...
- ChatGPT Serves Ads In Results On Irrelevant Topics, Data Shows
MediaDailyNews, Laurie Sullivan - Tuesday, August 11, 2026
OpenAI's conversational engine found places to serve ads, deliver traffic and genera ...
- Google Touts Pixel 11 Ability To Quiet Tech Distractions
MediaDailyNews, Laurie Sullivan - Wednesday, August 12, 2026
The campaign highlights new technology that encourages users to stay in t ...
- Zillow Takes Data Off-Site To Pinterest
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 12, 2026
The shift moves Zillow's ad business, Zillow Elevate, from custom onsite campaig ...
- IAB Tech Lab Opens Privacy Updates For Public Comment
MediaDailyNews, Laurie Sullivan - Tuesday, August 11, 2026
The enhancements are designed to reduce privacy risk, promote industry-wide consistency, impro ...
- How 'Inference Flip' And Zuckerberg's Dynamic Auction Work
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 11, 2026
Lowering ad and AI costs could be behind many company plans ...
- Inside The Mind Of An Amazon Ads Engineer
Data & Programmatic Insider, Laurie Sullivan - Monday, August 10, 2026
Nikhil Nanivadekar, Amazon Ads principal engineer of generative AI, is building o ...
- Google Launching Agentic Tools For Ads, Analytics
MediaDailyNews, Laurie Sullivan - Monday, August 10, 2026
Google has announced AI and agentic experiences for Google Ads and Goog ...
- Rakuten Sees Earnings Growth From AI
Performance Marketing Insider, Laurie Sullivan - Monday, August 10, 2026
In its Q2 earnings report, Rakuten reported its first net income ...
- Roku Credits Search, AI In Shareholder Letter To Revenue Increase
MediaDailyNews, Laurie Sullivan - Friday, August 7, 2026
To help viewers find its content faster and engage further, Roku improv ...
- How WD-40 Used AI Video Amazon Ads To Boost Performance
Performance Marketing Insider, Laurie Sullivan - Friday, August 7, 2026
The company needed consumers to pay attention to a new product witho ...
- Gemini Shifts Ad Landscape, Google Retires Android Assistant
MediaDailyNews, Laurie Sullivan - Wednesday, August 5, 2026
The move opens contextual opportunities for advertisers by providing a smooth transiti ...
- DeepMind Chief Scientist Leaves To Start A Company Google Will Invest In
MediaDailyNews, Laurie Sullivan - Wednesday, August 5, 2026
A shakeup in Google's AI division has prompted one of its chi ...
- AI Driving Rising Levels Of Manipulative Ad Fraud
MediaDailyNews, Laurie Sullivan - Thursday, August 6, 2026
Mobile ad fraud has exploded, and ad industry execs are calling ...
- Rethinking Search For A Zero-Click World
Performance Marketing Insider, Laurie Sullivan - Thursday, August 6, 2026
Zero-click searches and complete decoupling of information from site visits - redistributi ...
- AI Giving Brands, Agencies Complete Optimization
MediaDailyNews, Laurie Sullivan - Tuesday, August 4, 2026
The latest update to Jellyfish's strategy builds on a belief that a ...
- Kroger Adds 'Product Listing Ads' To AI Shopping Assistant
MediaDailyNews, Laurie Sullivan - Tuesday, August 4, 2026
This week, Kroger Precision Marketing integrated product listing ads as new placemen ...
- Agentic Guardrails Create Custom Ad Framework
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 5, 2026
PubMatic has introduced a framework for its AgenticOS platform that provides t ...
- IAB Unveils Framework For AI Visibility
MediaDailyNews, Laurie Sullivan - Monday, August 3, 2026
The "Measuring Visibility in the AI Era" framework supports organic media f ...
- Teads Sues Google, Cites 6.88T Ad Impressions Loss
MediaDailyNews, Laurie Sullivan - Monday, August 3, 2026
In its complaint, Teads states that Google's anticompetitive practices and monopolistic contr ...
- AI Buyers: How Agentic Machines Hijack B2B Funnels
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 4, 2026
As agentic and AI reshuffle channels, execs at Marketbridge and Meltwater expla ...
- EU Requires Labels For All AI Formats
Data & Programmatic Insider, Laurie Sullivan - Monday, August 3, 2026
A new transparency rule took effect across the EU Sunday. Online retailer ...
- Apple Reports Record Ad Gains
MediaDailyNews, Laurie Sullivan - Friday, July 31, 2026
Apple's services division, which includes advertising, reached a record of $30.7 billi ...
- AI Robotic Voices Shut Down Humans
Performance Marketing Insider, Laurie Sullivan - Monday, August 3, 2026
Voice is getting more attention - especially when AI creates it. To ...
- Google To Guarantee Billions For Anthropic's Lease Of Data Centers
MediaDailyNews, Laurie Sullivan - Thursday, July 30, 2026
A consortium of banks led by Morgan Stanley reportedly will lend $ ...
- Amazon Investment Signals OpenAI IPO Or Meeting Milestones
Performance Marketing Insider, Laurie Sullivan - Friday, July 31, 2026
Amazon completed its $50 billion investment in OpenAI when it fulfilled i ...