- Facebook Ad Fraud Shook Karina Rabin's Small Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
A mom and fitness guru who worked for years to build ...
- Iggy Pop Becomes Face Of Unagi Electric Scooters
Performance Marketing Insider, Laurie Sullivan - Friday, August 13, 2021
With a message that highlights individuality, freedom, and liberation from the tyran ...
- Model B Creates Way To Identify Audiences To Target Through Search, Social
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
The technology creates segments to target through "translation technology" that allows markete ...
- Google Bans Tracking Tool That Sold Location Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
Google has banned SafeGraph -- a company that sold Android users' locati ...
- Google Podcast Recommendations Has New Requirements
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
Google will enforce new requirements for podcast RSS feeds beginning on Septemb ...
- Facebook Builds $800M Data Center In Arizona
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 12, 2021
Facebook on Thursday said it plans to build a data center ...
- Baidu Spent Nearly $2.5B To Ramp Up Products In Q2 2021
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 12, 2021
Baidu's quarterly earnings results topped Wall Street estimates on Thursday, as t ...
- Banks Step Up Security To Reduce Cloud Computing Risks, Google Survey Finds
Performance Marketing Insider, Laurie Sullivan - Thursday, August 12, 2021
A Google cloud study shows financial institutions are increasing their use ...
- TransUnion: Fraud Rose Nearly 17% Globally As Internet Use Grows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
TransUnion's latest quarterly fraud analysis shows that cyber criminals have shifted the ...
- BrightEdge Creates Next-Gen SEO Engine To Meet Demands Of Each Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
BrightEdge on Wednesday announced the release of a new engine, a sui ...
- Google: When Slogans Are Created By Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
Artist and author Douglas Coupland created a series of slogans using machi ...
- Instagram Shop Tab Ad Test Demonstrates Changes In Ecommerce
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 11, 2021
Instagram reportedly is testing ads in Shop that can include one ima ...
- YouTube Rolls Out Global Ad Campaign For Video 'Shorts'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 10, 2021
YouTube today launches a global ad campaign to support the Shorts featu ...
- Google Ads To Block Targeting Based On Age, Gender, Interests For Kids
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 10, 2021
Google Ads in the coming months will expand its safeguards to preve ...
- Microsoft Acquires Peer5 To Bolster Teams' Live Video Streaming
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 10, 2021
Microsoft has acquired electronic content-delivery network Peer5 in a deal that wi ...
- Identity Resolution In An Ad World Constantly Changing: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 9, 2021
Improving ROI and effectiveness of marketing, customer satisfaction, and privacy safeguards ...
- GroundTruth Develops Weather Triggering For CTV Following MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, August 9, 2021
GroundTruth now enables marketers to target ads through a large weather sens ...
- Best Buy Signs On To Criteo's Retail Media Network
Performance Marketing Insider, Laurie Sullivan - Monday, August 9, 2021
Best Buy, a longstanding Criteo customer, has signed on to use t ...
- Ready Or Not, COVID-19 Variants Create Hybrid Early Holiday Shopping Model
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 6, 2021
This holiday season, like last year, is sure to look different wi ...
- Wildfire, Which Powers Microsoft CashBack, Raises Millions In Funding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 6, 2021
Wildfire Systems, a financial technology platform powering white-label reward and loyalty program ...
- LiveRamp CEO Talks About Why He Hired Microsoft Search Guru Pann
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 9, 2021
Scott Howe, who hired Pann to work at Microsoft, says he ...
- Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
Performance Marketing Insider, Laurie Sullivan - Friday, August 6, 2021
Businesses will soon need "labels" for directories and on search engines ...
- Why Microsoft VP Of Search David Pann May Have Jumped To LiveRamp
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 5, 2021
LiveRamp reported Q2 earnings on Thursday one day after announcing that t ...
- U.S. Enlists Amazon, Microsoft, Google To Improve Infrastructure, Protect Against Cyber Threats
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 5, 2021
The Cybersecurity and Infrastructure Security Agency unveiled an initiative as part ...
- Criteo Tests Google FLoC, Crosses Paths With Yandex Trials
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 5, 2021
Criteo participated in Google's first FLoC Origin Trial in an effort ...
- Retailers, Consumers Find Avoiding Amazon Increasingly Difficult
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 5, 2021
Ella Wynn didn't buy anything from Amazon. Still, an Amazon box turn ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, Buyers
Performance Marketing Insider, Laurie Sullivan - Thursday, August 5, 2021
Free at launch, the tool enables media buyers, planners and marketers ...
- Google Brings Back Cryptocurrency Ads In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 4, 2021
Google's revised cryptocurrency ads policy went into effect Tuesday, restricting the ty ...
- Location-Data Broker X-Mode Acquired By Digital Envoy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 4, 2021
IP Intelligence company Digital Envoy on Wednesday announced the acquisition of X-Mo ...
- How To Use Google Sheets To Scrape Web, Build Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 4, 2021
Marketers lacking the tools to scrape the web or knowledge to co ...