- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Google has spent years reducing its carbon footprint. Now it's focused ...
- Pinterest Digs Deeper Into Ecommerce, Adds Ad Features To Drive Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
The new slideshow for collections feature pulls products from the brand's catal ...
- AppLovin Acquires MoPub From Twitter For $1.05 Billion In Cash
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Twitter on Wednesday announced the sale of its mobile monetization platform MoP ...
- Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For Change
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 6, 2021
Microsoft Advertising will make responsive search ads the only search ad ty ...
- Taboola, NBC Sports Expand Content Recommendation, Video Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
The placements offer video advertisers a brand-safe environment and give NBC Spor ...
- How Facebook's 'Technical Mistake' Affected Some Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
Brands talked about the widespread implications of the Facebook outage for t ...
- Google Builds Support For High-Tech Next-Gen Digital Newsrooms
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 5, 2021
Organizations using the News Revenue Engine will own their data and c ...
- YouTube Brings Performance To CTV Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 4, 2021
Performance advertisers can now, for the first time, take advantage of YouTu ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on ...
- Facebook CTO Apologizes For Outage
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 4, 2021
Security experts tracking the Facebook, Instagram and WhatsApp outages say they cou ...
- IAB Tech Lab's Shailley Singh Talks About CTV Ad Fraud, Transparency
Data & Programmatic Insider, Laurie Sullivan - Monday, October 4, 2021
The IAB Tech Lab Cryptographic Security Foundations Working Group last week releas ...
- Q&A Interaction Drives 157% Lift In Conversions
Performance Marketing Insider, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one ...
- How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 1, 2021
From Jan.-July 2021, the number of people accessing the internet jumped ...
- Google Pushes FLoC Testing To Q1 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 1, 2021
Google's update for Privacy Sandbox delays testing for several APIs, such ...
- You & Mr Jones Acquires Majority Stake In DP6, Expands Data, Tech Capabilities In Latin America
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 3, 2021
You & Mr Jones has acquired a majority stake in Brazil-based DP ...
- Google Chrome Tests Compare Search Feature In Browser
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 1, 2021
Google Chrome is testing a feature that makes it easier to compa ...
- Reese's Sponsors Nextdoor Halloween Interactive Map
Performance Marketing Insider, Laurie Sullivan - Friday, October 1, 2021
Nextdoor has created an interactive local guide for neighbors to share h ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The ads.cert 2.0 specifications and guidelines were developed to improve transactions a ...
- Google Ads Budget Reports Make Campaign Spend Easier To Understand
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
Google Ads has launched budget reports to visualize monthly campaign-spend behavior. Ma ...
- Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
Performance Marketing Insider, Laurie Sullivan - Thursday, September 30, 2021
The cost per click (CPC) rose 15% compared with the previous quart ...
- Microsoft Advertising Pushes Reliance On Zero-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Microsoft Advertising has turned to zero-party data to promote trust and relevan ...
- Google Brings MUM To Search, Lens, Query Results In New Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Google today announced new applications for its Multitask Unified Model technology, includi ...
- Microsoft GM Steve Sirich To Leave Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Steve Sirich, Microsoft general manager, will formally announce his last day ...
- ActionIQ Releases B2B Customer Data Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The growth of self-service options and the ability to interact across ma ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know th ...
- Microsoft Credit Card Ads, Format Triggers Ad Based On Real-Time Intent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
Credit-card ads that trigger for queries such as brand name, card catego ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
TikTok wants to sell more advertising, but it needs to ensure advertisi ...
- Startup Uses Distributed Public Ledger To Reduce Fraud In Transactions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
Fintech company SKUx wants to change the way brands deliver discounts ...
- Without Personalization, Consumers Don't Get What They Want From Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 28, 2021
The Cordial Cross-Channel Marketing Study set out to show how marketers shou ...
- Google Makes Data-Driven Attribution Default Model In Privacy Landscape
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 27, 2021
Machine learning, data-driven attribution will become the default model for all n ...