- Tesla Found To Invest In Organic, Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Tesla doesn't typically invest in paid social media advertising, but apparently ...
- Illusion Of Living In A Virtual World
Performance Marketing Insider, Laurie Sullivan - Friday, August 27, 2021
Apple, Amazon, Google, IBM and Microsoft top execs were among the busine ...
- How Control Of Consumer-Generated Data Affects Online Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, August 26, 2021
A study of the impact of ownership and control of consumer-generated da ...
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 25, 2021
Walmart Connect, the retailer's media arm, will launch a demand-side platform wi ...
- Secrets Behind Local Organic Search Traffic
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 25, 2021
Data from Milestone research shows local is the second-largest channel behind organ ...
- OAAA, IAB Tech Lab Partner To Align DOOH With OpenRTB
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
Two trade associations this week announced a collaborative task force to suppo ...
- Shopify, TikTok Partner To Create 'Next Generation Of Merchants'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
Shopify on Tuesday introduced tabs on TikTok to help creators and merchan ...
- ID Technology Addresses Privacy Laws, Upcoming Ban On Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
The user identification solution provides protection of consumer data while allowing third-par ...
- Google Made 4,500 Improvements In 2020
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 24, 2021
Google may be on a mission to make the world's information op ...
- What's On The Mind Of LiveRamp President Warren Jenson?
Data & Programmatic Insider, Laurie Sullivan - Monday, August 23, 2021
Jenson has worked directly with legendary entrepreneur Jack Welch, and Amazon Found ...
- Marketers Confused About Performance Marketing Vs. Growth Marketing
Performance Marketing Insider, Laurie Sullivan - Monday, August 23, 2021
To succeed today, 3Q Digital believes more marketers must rely on grow ...
- Verizon Media Makes Big Move To Process Ecommerce Transactions As It Transitions To Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, August 22, 2021
Verizon Media becomes "merchant of record" for brands and retailers selling throu ...
- Google Search Guru Credited For Writing Original Code Retaliates Online Against Ex-Wife
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Scott Hassan, credited with programming much of the original search engine th ...
- It Didn't Disrupt MobilityWorks Campaigns After Data Axle Gobbled Up Exact Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Disruption often comes with mergers and acquisitions, but not for Data Ax ...
- YouTube Surpasses 2 Million Creators In Monetization Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 23, 2021
The YouTube Partner Program grew partly due to it investing in t ...
- Apple Tried To Hire Google Search Chief Ben Gomes
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 20, 2021
Apple succeeded in hiring Google executive John Giannandrea, who served as Google’s search a ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 20, 2021
While Apple released App Tracking Transparency in April, The Weather Company a ...
- 74% Of Consumers Expect A Hybrid Customer Buying Experience, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
The report by Uberall and MomentFeed finds that consumers want a hybr ...
- Google Will Allow Advertisers To Adjust Conversion Values In Smart Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
Some conversions are more valuable than others. Expressing these values can he ...
- NP Digital Appoints Canvas Worldwide, iProspect Execs To Strategic Roles Amid Rapid Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Performance marketing agency NP Digital made two strategic new hires recently, ...
- In The Cloud: Yext AI Search On Salesforce AppExchange Launches
Performance Marketing Insider, Laurie Sullivan - Thursday, August 19, 2021
Yext customers can now combine the support and search platforms to deliv ...
- YouTube Adds Visual Content, Test Brings Google Search Formats Into The Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 18, 2021
YouTube is experimenting with a feature that brings some website links a ...
- Google Flips On MUM
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 18, 2021
Trained across 75 different languages and multiple modalities simultaneously, MUM has t ...
- Pinterest Digs Into Computer Vision To Launch Diversity-Driven Search Tool
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 18, 2021
The search feature launches with the campaign, See Yourself. Pinterest scheduled t ...
- Google Fined, Russia Makes Good On Its Threat
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 17, 2021
A Moscow court on Tuesday fined Google for violating Russian rules ...
- Facebook, TikTok, Twitter, YouTube Make Separate Rules On How To Address Taliban Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 18, 2021
The Taliban for years has used social media sites like Facebook a ...
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 17, 2021
The findings suggest only 1 in 4 marketing organizations say they ha ...
- Gen Z Organic Chatter, Snapchat Can Now Track Trending Topics
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 17, 2021
Snapchat now gives marketers a glimpse into organic trending topics such ...
- Data Exchanges Like AWS Leaving Mark On Advertising Industry
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
Data exchanges are increasingly becoming popular hosts for companies looking to b ...
- What Airbnb, Apple, Microsoft, Twitter Paid Search Leads, Creatives, Marketing Managers, And More
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 16, 2021
Airbnb paid its search marketing lead $250,000 annually, after suspending its marketi ...