- SEO By The Numbers, What B2B Tech And SaaS Marketers Think
Performance Marketing Insider, Laurie Sullivan - Thursday, September 9, 2021
B2B tech marketing community FINITE released research in partnership with B2B digit ...
- Tinuiti Wants CMOs To 'Rethink' Advertising And Marketing, Launches First Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
Tinuiti launched a branding campaign that asks CMOs to rethink advertising a ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Univers ...
- Misinformation Peaks, Ad Tech Rushes To Protect Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 9, 2021
Martech company Sightly and Ad Fontes Media, which measures media bias, ha ...
- If Personalizing Leads Exists, This Startup May Have The Answers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 8, 2021
When consumers provide information giving marketers or companies permission to contact the ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84. ...
- Tech Leads Call For Change, Say Pentagon Not Prepared To Defend U.S. In Advanced Technology, AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
The U.S. is not prepared to defend or compete in the ar ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- Microsoft Start Feeds Publishers' Digital Content To Readers
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 7, 2021
The news feed connects behavior as consumers jump from one device ...
- Microsoft Speeds Indexing, Makes Bing Content Submission API Available To All
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 3, 2021
The idea is to use fewer lines of code to index conte ...
- Amazon Plans To Police And Remove More Content From Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 3, 2021
The plan aims to "determine what types of content violate its clo ...
- The Targeted Impact To Link Building
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 3, 2021
For marketers wanting to build links that impact rankings for specific pag ...
- Apple Mail Privacy Protection Deadline Looms
Performance Marketing Insider, Laurie Sullivan - Friday, September 3, 2021
After Apple rolls out iOS changes to its Mail Privacy Protection featur ...
- WhatsApp Fined $266M By Ireland Data Privacy Regulator Over Data Shared With Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
WhatsApp was fined a record $266 million following an inquiry into i ...
- OTT Platforms' Ad Spend Increased 47% In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
MediaRadar released its year-over-year report Thursday on the amount video-streaming platforms spe ...
- Mozilla Firefox Secret Menu Campaign Debuts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
Mozilla Firefox's Secret Menu Campaign highlights all the hidden features in t ...
- How Loyal Are Your Customers?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportuni ...
- Mobile Purchases Rose 30% Through Apps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
The Mobile Shopping Apps Report provides key insights into consumer purchase behavi ...
- Google Reportedly Following Apple Into The Chip Business - Why It's Important To Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
Google reportedly is building ARM-based central processor semiconductor chips for its Chromebook ...
- Google To Shutter Expanded Text Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 1, 2021
Responsive search ads will become the only search ad type that markete ...
- Apple And Google Must Let App Developers Use Other Payment Systems In South Korea
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
The bill will require Apple and Google to allow competing payment syste ...
- Stirista Aids Ad Council And American Lung Association With Free Digital Awareness Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
Stirista, which focuses on data-driven SaaS marketing solutions, worked with the ...
- LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 31, 2021
LinkedIn on Tuesday told advertisers it plans to shutter Stories, which t ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to t ...
- Google Could Pay Apple $15B To Keep Its Search Engine The Default On Safari
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
On Monday Apple announced the acquisition of Primephonic, a classical music-streaming servi ...
- Publishers' Ad Transaction Costs Rise, Despite Shift To Automated Buying: Survey
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
Time-consuming ad trafficking, billing and other manual functions reduce ad profitability a ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 30, 2021
Zeta improves on targeting by providing brands with a cohesive view ...
- No More Video Games During The School Week
Performance Marketing Insider, Laurie Sullivan - Monday, August 30, 2021
Think how this new rule will affect advertisers that want to rea ...
- Amazon Advertising Spurs Growth Of Dedicated Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Selling successfully on Amazon can become complicated, so after years of selli ...
- 'Got Milk?' Campaign Turns Into 'Never Doubt What You Love'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
The California Milk Processor Board, the entity behind the Got Milk? Campaig ...