- Google Rethinks Ad Policy For Crypto Exchanges And Play Developers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 3, 2021
Google will change its crypto ad policy in August. The company provid ...
- Facebook Appoints First Chief Business Officer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 3, 2021
Facebook on Thursday appointed Marne Levine the company's first chief business office ...
- Salesforce Easing CRO Pressures To Generate Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 3, 2021
Salesforce is making quite a few changes to its platform lately, ...
- Microsoft Audience Ads Expands To Other Countries
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 3, 2021
Microsoft Audience Ads, the company's native advertising solution, is now available ...
- RTB House Collaborates With Oracle Moat To Measure Ad Campaign Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, June 3, 2021
Oracle Moat Head of Product Mark Kopera believes the collaboration will all ...
- Revcontent Sold To Investment Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
Revcontent, an ad-tech content-recommendation engine, has sold its assets to Star Mounta ...
- Facebook Details Focus For Business Messaging At F8
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
Facebook announced tools for developers to improve messaging for businesses on Wednesd ...
- DoubleVerify Comes Off Stellar Quarter, Reports Q1 Earnings, Hires SVP
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 2, 2021
After DoubleVerify CEO Mark Zagorski reported Q1 earnings of $67.6 million, ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
The latest ad formats are part of a push to improve servic ...
- Twitter Tests Full-Screen Ads In Fleets
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
Twitter touts Fleets as a way for brands to be creative a ...
- You & Mr Jones Hires IAS Co-Founder As CTO, Revenue Surges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
You & Mr Jones on Wednesday announced 2020 and Q1 2021 reven ...
- What NFTs Mean For Advertising, Content, Alternative Revenue
Data & Programmatic Insider, Laurie Sullivan - Tuesday, June 1, 2021
Many brand assets can be turned into collectible non-fungible tokens. The technolo ...
- VidMob's CMO Turns Up 'Mathy' Part Of Creative
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 1, 2021
Andrea Ward isn't your average CMO. She's all about talking numbers a ...
- Microsoft Audience Network Tool Now Imports Facebook Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Microsoft has built a way to port campaigns running in Facebook Audien ...
- Yahoo Ups Mental Health Awareness, Launches Project To Destigmatize
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Seventy-six percent of Yahoo users say their mental health has been impact ...
- Why Heineken USA's Campaign Means More Now
Performance Marketing Insider, Laurie Sullivan - Friday, May 28, 2021
Californians using Google's ride-share Waze app to get to airports, beaches, par ...
- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team Image
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
As the team rebrands from the Washington Redskins, it hired Will Misselbro ...
- Google Updates Customer Match, Performance Max, Adds Automation Products
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Here are the announcements Google made at its virtual Marketing Livestream eve ...
- Microsoft Reports Another Hack, Threat To Future Of Email Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Microsoft today reported yet another large-scale email system hack. This attack com ...
- Facebook Ends Ban On Covid-19 Posts Asserting Virus Man-Made
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 27, 2021
Facebook ended its ban on posts asserting Covid-19 was man-made or manufacture ...
- Google Rolls Out Travel Ad Updates As Fraud In Market Rises
Performance Marketing Insider, Laurie Sullivan - Thursday, May 27, 2021
Competition in travel ads increases as pent-up demand explodes. ...
- Google, Health Care Partnership Leads To Health Algorithms Using Patient Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 26, 2021
As healthcare data increasingly becomes coveted information, Google and HCA Healthcare announc ...
- Google Promises Not To Build A Privacy 'Backdoor'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Google Marketing Livestream will kick off Thursday with a focus on chan ...
- Facebook, Instagram Will Allow Posters To Hide The Number Of 'Likes'
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 26, 2021
Marketers like to know -- and actually depend on knowing -- t ...
- Machine-Learning Automation For Creative Comes To SMBs, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Pencil, backed by several influential investors, has launched a platform that lear ...
- Verizon Media DOOH Self-Serve Ad Suite Bundles Planning, Measurement, Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Verizon Media on Tuesday announced the launch of a self-service, full-funnel DO ...
- Mondelez Runs Google Ads, Oracle Bluekai Campaign In Pakistan To Honor Teachers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Mondelez's tribute campaign showed that despite pandemic-related challenges, Pakistan's teachers found ...
- Stirista Launches New Division, AccessB2B
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 25, 2021
A gap in the business-to-business landscape led Stirista this week to laun ...
- Russia, U.S. Take Different Approaches As Google Given 24 Hours To Remove Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 24, 2021
Russia's communications watchdog Roskomnadzor on Monday gave Google 24 hours to dele ...
- YouTube Nudges Channels To Become Partners, Serves Ads Without Sharing Profits
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 24, 2021
YouTube's terms of service will change June 1, putting the focus ...