- Gen Z - Why This Mobile-First Generation Is Different
Performance Marketing Insider, Laurie Sullivan - Thursday, June 17, 2021
Among mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buyin ...
- Amazon Allegedly Blocking Google FLoC: Reports
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Amazon is allegedly blocking Google's tests with its Federated Learning of Cohor ...
- Neutronian Launches Cookieless Certification Process, Verifies First Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Affinity Answers became the first data provider to go through Neutronian's verificati ...
- Uberall Raises $115M, Acquires MomentFeed To Expand Location Services
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 16, 2021
The acquisition will accelerate the company's pace of innovation and give custome ...
- Former Google Exec Steps Up Creative Ad Process
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 15, 2021
Ad-Lib.io this month will launch the latest release of its platform, whi ...
- NEC To Offer Way For Brands To Personalize Videos Using Consumer Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 15, 2021
NEC Corporation will announce a partnership with Idomoo, which helps brands personali ...
- Upwave Expands Brand Analytics Suite With Product Acquisition Of Search Technology
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Brand analytics platform Upwave has acquired the search analytics technology and co ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 15, 2021
How can marketers meet performance challenges as cookies crumble? "Everyone who com ...
- Fake Online Reviews Becoming A $152 Billion Problem, CHEQ Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Amazon says less than 1% of reviews are fake, according to ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
American Family Insurance and The General have selected Publicis to support the ...
- Google Chat Becoming More Like Slack
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 14, 2021
Google announced changes to its Workspace suite of apps and services toda ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign wi ...
- Don't Fear Negative Reviews
Performance Marketing Insider, Laurie Sullivan - Monday, June 14, 2021
Negative reviews are an important tool for shoppers because they demonstrate ...
- Commerce Signals Creates Transaction-Based Audiences For Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Commerce Signals is not the first company to launch transaction-based audiences, b ...
- Google Works With EU Regulators To Remove User-Tracking Technology
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Google is under pressure from privacy regulators to rid third-party cookies fr ...
- Roger Waters Tells Zuckerberg To 'F...' Off Over Request To Use Pink Floyd Song
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Roger Waters, speaking at a forum supporting WikiLeaks founder Julian Assange, sa ...
- Merkle's Cookie-Crumble Guide To The Future
Performance Marketing Insider, Laurie Sullivan - Friday, June 11, 2021
The deprecation of third-party cookies continues to intensify, along with confusion. Merk ...
- Instacart Invests $1M In Ad Initiative To Support Black-Owned Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 10, 2021
The investment, announced Thursday, is the beginning of a major push ...
- Google Cloud Chief Joins Federal Task Force Researching AI
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 10, 2021
Moore has joined a task force to help the government determine h ...
- Performance Without Cookies Expected To Drop, Marketers Say
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Some 69% of marketers expect ad performance to drop without cookies, a ...
- Search Takes On New Work-From-Home Responsibilities
Performance Marketing Insider, Laurie Sullivan - Thursday, June 10, 2021
Remote work has put a major strain on technologies connecting employees ...
- EU Regulators Concerned About Dominance Of Amazon, Apple, Google Assistants
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 9, 2021
The European Commission comments come after a year-long inquiry into voice assistan ...
- 86% Of U.S. Consumers Have Abandoned Carts
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 9, 2021
Marketers test and optimize websites and content served by Google and Microso ...
- Instagram Unravels The Mysteries Of How Its Algorithms Work
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Instagram probably hasn't done enough to explain why it removes content, w ...
- Instagram Introduces Creator Affiliate Program, Ways To Monetize Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Instagram on Tuesday introduced an affiliate program and Shops for creators ...
- Ad.net Takes On Investor To Expand, Acquire Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Clarion Capital Partners completed a strategic investment in Ad.net, which provides digit ...
- Is Search A Public Utility -- And Google A Common Carrier?
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 8, 2021
Some consider search, especially from Google and Microsoft, a public utility. ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging a ...
- Facebook Won't Take A Cut From Content Creators Until 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
In a move to lure Apple and YouTube creators to its platfor ...