- Multichannel Campaigns: How Many Channels To Use For Best Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The study aimed to analyze indicators signaling higher performance, share best practice ...
- How To Discover And Fix Weak Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 8, 2020
Using Google Analytics might be one way to identify under-performing content, b ...
- Tips On Improving Website Page Speed
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 8, 2020
Page speed tends to be a complex subject -- very technical. It ...
- Lack Of Gender Keywords Changing Google Results
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 8, 2020
Some retailers have removed non-gender versions of web pages that display the ...
- Apple Seems To Predict COVID-19 Hot Spots
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 8, 2020
Apple has become somewhat of a barometer for how the COVID-19 pandem ...
- Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
Mercatus and CitrusAd have launched Mercatus Digital Advertising to help grocers li ...
- Advertising Professionals Rethink Return-To-Office Schedules
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
There are varying opinions on when ad professionals would like to ful ...
- Microsoft Seizes Domain Names Related To COVID-19 Phishing Scams
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
Microsoft recently observed renewed attempts by cyber criminals to use COVID-19-related lur ...
- Consumers Buying More Fake Health, Beauty Products As Ecommerce Surges
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 7, 2020
About 64% of U.S. consumers say they lost money purchasing poor-quality heal ...
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 6, 2020
The findings analyze the immediate impact on marketing strategies and spend d ...
- Lytics AI Models Boldly Promise Reduction In Time To Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 6, 2020
Customer data platform Lytics is offering new marketing tools that provide recommendatio ...
- How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
The value of data lies in the exchange of information, according ...
- GumGum And IRIS.TV Intro Video Image Recognition In Contextual Targeting To Protect Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, July 6, 2020
GumGum plans to announce a partnership this week that brings its Veri ...
- Texas Restaurants Look To Boost Safety Through Customer Reporting
Performance Marketing Insider, Laurie Sullivan - Monday, July 6, 2020
Consumers can report on participating restaurants' COVID-19 health and hygiene practices ...
- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
Microsoft Advertising has revealed a Garage Project that developers are working ...
- Facebook Brand Trust Is Expensive To Rebuild
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
At issue is not only the brands' trust in Facebook, but consumer ...
- Amazon, Google, Facebook To Face New EU Legislation On Content, Competition, Taxes
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 5, 2020
The goal is to quash anticompetitive behavior in companies such as Googl ...
- Microsoft Makes Webmaster Guidelines Transparent, Reveals Insights To Rank In Search
Performance Marketing Insider, Laurie Sullivan - Thursday, July 2, 2020
Microsoft has revised and relaunched its Webmaster guidelines, after years of SE ...
- Americans Talking About Racial Justice, COVID-19 Also Talk About Brands' Engagement With Issues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
People who discuss racial justice or major health issues have 21 mo ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms f ...
- The Lincoln Project Baits Trump With Propaganda
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 1, 2020
Facebook has allowed a series of YouTube ads targeting Trump to r ...
- Google Acquires Smart Glass Maker North, With Focus On Ambient Computing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2020
Ambient computing -- computers interacting with humans in real-world environments -- isn ...
- 3Q Digital Founder David Rodnitzky Steps Aside, Appoints President Rob Murray To CEO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
Sam Huston, former chief strategy officer at iProspect, signs on with ...
- Expedia, Microsoft, Goldman Sachs Show Road To Travel Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
The travel industry is showing signs of recovery, data from Goldman Sac ...
- Hello Marketers -- Voice Still Frustrates Users
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 30, 2020
Voice search has a long way to go before it will repla ...
- AI Concierge Platform Integrates Into Google Search, Maps, Allows Businesses To Receive Calls, Texts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
Concierge platform Numa, built on AI technology, can coordinate curbside pickup, answ ...
- Google Brings Free Listings To Search Results Page In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
The move to switch buying options from paid to free listings exten ...
- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign Management
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
With the integration, customers who also use Microsoft's self-serve ad platform c ...
- The Cookieless Future Won't Give Up On Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2020
A few companies -- Clickagy, LiveRamp, and Infutor -- have been worki ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White Assumptions
Data & Programmatic Insider, Laurie Sullivan - Monday, June 29, 2020
By changing ad elements to reach specific viewers, Tremor Video is maki ...
