- Timing May Be Perfect For Former Google Ad Exec's Subscription Search Engine Model
Performance Marketing Insider, Laurie Sullivan - Monday, June 29, 2020
Now might be the time to launch a subscription-based search engine ...
- Searches On Yelp For Black-Owned Businesses Rose Nearly 2000% Since May
Performance Marketing Insider, Laurie Sullivan - Friday, June 26, 2020
Yelp released its latest Economic Impact Report outlining the economy as peop ...
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
The post-COVID economy is about a tectonic shift in consumer behaviors acro ...
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewer ...
- Quora Becomes A WFH Workforce Built On Diversity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
Quora on Thursday became a "remote-first company." The company's CEO explained th ...
- Lady Gaga, Adobe Call On Little Monsters To Create Their Own 'Chromatica'
Digital News Daily, Laurie Sullivan - Wednesday, June 24, 2020
Lady Gaga is teaming up with Adobe and Live Nation for ...
- Speed Turns Into A Performance Metric, Per Google Commissioned Study
Performance Marketing Insider, Laurie Sullivan - Thursday, June 25, 2020
The study isolated speed as a performance metric to determine whether the ...
- Mental Health Concerns Heightened Among Execs At Amazon, Apple, Google, Facebook, Microsoft
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2020
Of 95 ad industry execs surveyed, 60% cited an increased sense ...
- Google Steps Up Privacy And Incognito Mode, Will Auto-Delete Data At 18 Months
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2020
Data had previously been kept indefinitely by default because, the company sai ...
- Google News Plans To Licence Content From Some Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
Google announced Thursday that it will pay some publishers for high-quality conte ...
- Small Business Advertisers Sue Google For Antitrust Violations
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 24, 2020
Several business entrepreneurs have filed a class action accusing Google of creati ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Eyeota announced on Tuesday that its audience models are now available f ...
- Foursquare Location Data Finds New Uses In Advertising Based On Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Major obstacles still exist when it comes to using location data ...
- Amazon Counterfeit Crime Unit Launches, Follows Similar Crackdown By Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2020
Amazon said it will work with independent investigations and aid law enforceme ...
- Google To Call Businesses Checking On In-Stock Availability
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 23, 2020
Google is putting Duplex to further use. The AI concierge voice service technolo ...
- Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 23, 2020
"What makes competitive advantage truly sustainable is helping consumers avoid having ...
- Google's New App Keen A Source For Referral Traffic, Search Interests
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Google's new app Keen curates content from across the web, allowing peop ...
- Google Brings Fact Checking To Images
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 22, 2020
Google has begun to fact check information in Google Images globally ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did n ...
- Drive-In Movie Theaters Give Brands New Opportunity To Reach Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, June 22, 2020
Brands have a unique opportunity this summer to reach the millions ...
- Marketers, Agencies Say It's Time Campaigns Go Multilingual, Multicultural
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
Brands need to ensure they have the Spanish-language content and landing pa ...
- What Brands Can Expect As Stay-At-Home Orders End
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
A recent report shows how technology and media habits have changed duri ...
- Families Of Women Who Portrayed Aunt Jemima Object To Change, Searches Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, June 20, 2020
Families of some of the women who portrayed Aunt Jemima for T ...
- Google U.S. Ad Revenue Estimated To Drop For First Time In 12 Years
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2020
Google's net U.S. digital ad revenue will decline by 5.3% to $39. ...
- Fitness Equipment Brands: Time To Rethink Campaigns As Gyms Re-Open
Performance Marketing Insider, Laurie Sullivan - Friday, June 19, 2020
From dumbbells to kettlebells and storage for all, the sale of at-ho ...
- Google Search Inherent AI Bias And What's Being Done To Correct It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
Google is working to correct racial as well as gender, sexual orientatio ...
- Google Cracks Down On Clickbait Ads Related To 'Sensationalist' Text, Images
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
Beginning in July, Google will disallow ads with sensationalist or clickbait te ...
- Services Like Instacart Created As A Result Of Pandemic Are Here To Stay
Performance Marketing Insider, Laurie Sullivan - Thursday, June 18, 2020
Search data shows curbside pick-up rose 458% since March 11, and ho ...
- Kenshoo, Profitero Data, Ecommerce Partnership Looks Promising For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
The partnership will combine ecommerce performance analytics with enterprise marketing technology ...
- Justice Department Plans To Weaken Protection For Internet Companies Including Google, YouTube, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
The Justice Department plans to propose changes to a law that protec ...
