- Big Tech Lobbies Biden To End Trump's Immigration Policies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Critics say the immigration policies make it more difficult for skilled worke ...
- Google Encourages Advertisers To Use Broad Match To Improve Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Google plans to start serving Recommendations when using broad match in Goog ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The feature enables advertisers to track purchase price and order ID da ...
- Apple: EU Privacy Activists File Complaint Based On IDFA
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 16, 2020
Apple IDFA or Identifier for Advertisers, under scrutiney by privacy activist gro ...
- Polls Are Off In Predicting Election Results -- Can Marketers Trust Marketing Data?
Data & Programmatic Insider, Laurie Sullivan - Monday, November 16, 2020
The validity of research came into question again following the 2020 presidenti ...
- Bing, Rakuten Rebates -- And All The Data That Comes Along With Them
Performance Marketing Insider, Laurie Sullivan - Monday, November 16, 2020
Rebate submission allows brands to map customers to their location, purchase, spe ...
- Lotame Nabs Former Verizon Media VP Eliza Nevers, Pushing To Keep An Open Web
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2020
Nevers held leadership positions in product and strategy at Verizon Media, Advertising.co ...
- Agencies, Advertisers Are Not Prepared For A Post-COVID-19 Era
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2020
Marketers don't fully understand technology's role in driving business and media goal ...
- Turkey Fines Google For Online Search Dominance, Gives 6-Month Deadline To Make Changes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2020
Google has made it difficult for companies to serve up in search ...
- IAB Europe Releases Guide to Programmatic Out-of-Home Advertising
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 13, 2020
IAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examin ...
- LinkedIn Reports Inflated Metrics, Led To Overcharges
Performance Marketing Insider, Laurie Sullivan - Friday, November 13, 2020
LinkedIn found two metrics glitches that led the platform to miscalculate vide ...
- Pier 1 Adopts Storeless Model And Thrives
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2020
If the fastest-growing, most successful brands will become storeless in 2021, Pi ...
- Univision's 'Gangas + Deals' Relaunches, Ties TV To Web, Facebook, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2020
The new segments will showcase Latino businesses on TV and tie t ...
- Performance Agency Tinuiti Adds Instacart To Offering
Performance Marketing Insider, Laurie Sullivan - Thursday, November 12, 2020
Tinuiti, a large independent performance marketing agency, on Thursday added another marketpla ...
- Twitter Puts Focus On Performance Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 11, 2020
Twitter on Wednesday released an update to its Carousel ads, pledging ...
- European Commission Tells Amazon Not To Use Its Data To Undermine Third-Party Sellers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 11, 2020
The European Commission (EC) accused Amazon of violating EU competition laws ...
- Google Plans To Add Visual Indicators For Page Experience In Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 11, 2020
Google will use signals to measure how users perceive the experience ...
- Apple Announces M1 Chip For Mac -- What It Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 10, 2020
All aspects of the machine can now run on one chip th ...
- AudioEye Partners With NP Digital, Showing How Accessibility Improves SEO Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 10, 2020
Digital accessibility platform AudioEye on Tuesday announced a strategic partnership with Ne ...
- Pinterest Takes It Home For The Holidays
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 10, 2020
Pinterest has released its holiday gift guide, offering information on trends a ...
- Storeless Stores, Live Shopping, And Other 2021 Trends IAB Identified
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 9, 2020
In 2021, the fastest-growing, most successful brands will be storeless and wi ...
- Fitness Equipment Brands Capitalize On Data Through Membership Services
Data & Programmatic Insider, Laurie Sullivan - Sunday, November 8, 2020
Lockdown has driven high demand for at-home exercise equipment and a go ...
- President-Elect Biden: Where The Brands Sit
Performance Marketing Insider, Laurie Sullivan - Monday, November 9, 2020
How will the next administration affect advertising? Centro CEO Shawn Riegsecker call ...
- Centro, The Trade Desk See Gains From COVID-19, Political Ads Tailwind
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Chaos in the ad industry has paid off for Centro and T ...
- Zeta Rethinks Customer Data, Launches Next-Generation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Zeta has launched an enhanced version of a traditional customer data platfo ...
- Amazon Ads Create Halo Effect On Other Channels: Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertisi ...
- Verizon Media, Walmart Launch Partnership To Drive Holiday Ecommerce Content, Savings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 9, 2020
Verizon Media and Walmart on Monday will launch a partnership called ...
- Getting The Most From Links In Five Tips
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 6, 2020
Here are five tips to help marketers boost their internal link strate ...
- TikTok App Generates $115 Million From Users In October
Performance Marketing Insider, Laurie Sullivan - Friday, November 6, 2020
TikTok was the top non-gaming app last month in generating in-app reven ...
- Holidays May Give Retailers A Much Needed Boost In Cash
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 5, 2020
Research takes a higher priority this holiday season on sites including Amazo ...