• by Laurie Sullivan  @lauriesullivan, November 9, 2020

Verizon Media and Walmart on Monday will launch a partnership called 30 Days of Savings, driving an expanded series of holiday ecommerce content to the publisher's properties such as Yahoo, HuffPost and TechCrunch, among others.

30 Days of Savings features shoppable gift guides, tips for how to navigate the holidays during these unprecedented times, and a month-long opportunity to save on hundreds of Walmart products.

Verizon Media has been strategically focused on expanding its commerce offerings, connecting consumers with their passions, said Guru Gowrappan, CEO of Verizon Media.

"Combining the power of our editorial curation from Verizon Media’s trusted brands, our powerful commerce platform and the incredible holiday products from Walmart will make this a one-of-a-kind holiday shopping experience," he said.

This is the second year Verizon Media and Walmart launched its 2019 holiday season campaign 30 Days of Savings campaign.

The 2019 launch included original commerce and shoppable content across the Yahoo portfolio. The campaign drove more than 1 million clicks to Walmart -- and that number is anticipated to grow greatly, given this year’s expansion.

Verizon Media Brands, including In the Know, TechCrunch, Engadget, and RYOT Studios, will also participate, and there will be a significant increase in the amount of commerce content and video series being produced. 

Throughout the month, Verizon Media properties will help consumers find everything they need for the holidays through new content. Readers will also get a first look at hundreds of Walmart products across the areas of electronics, fashion, beauty, toys, appliances, and more, to help them save money and time.

The content includes custom commerce gift guides from brands such as shoppable articles and interactive videos that allows users to transact and click-through to purchase. The guides will serve audiences with unique ideas on how to select the best gifts.

There’s a custom tool kit — You’ve Got This Holiday — that features 20 videos, custom articles and content covering topics such as recipes, hosting, family food-centered moments, as well as how to navigate the season in light of the pandemic and issues that are unique to 2020.

There there is a Yahoo Shopping Hub, where consumers can visit Yahoo Shopping for a special 30 Days of Saving hub that will host all of the affiliate content and daily articles created for the campaign, to give holiday shoppers an accessible, one-stop destination. 

Verizon Media also redesigned apps like Yahoo Mail with a focus on deals, transactions and rewards to better cater to user shopping habits, and recently incorporated a new “Groceries by Walmart” feature on the mail app.