- Kickback Friend-To-Friend Shopping App Launches With Nike, Walmart, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
The app relies on digital advertising to create consumer loyalty, providing ...
- Correction: 78% Of B2C CMOs Expect Digital Advertising To Increase: Gartner
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
A story ("Gartner CMO Spend Survey Shows How Digital Budgets Will Increa ...
- Google Makes Series Of Announcements, From Automated Bidding To Personalized Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
Google on Wednesday added several ways for marketers to catch the attenti ...
- COVID-19 Shelter Mandates, Store Shutdowns Behind Unseasonal Ecommerce Ups, Downs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Adobe's June Digital Economy Index shows consumers are getting far less f ...
- Inside YouTube's Bias Recommendation Bubble
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 15, 2020
The Mozilla-funded project TheirTube gives people an opportunity to experience what YouTu ...
- Centro To Launch Browser App Allowing Media Buyers To Track, Access Campaign Information
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2020
The web browser extension to be launched Wednesday allows digital media buye ...
- WSJ Insists Google Steers Searchers To YouTube
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 14, 2020
The argument has festered for years. Does Google favors YouTube in i ...
- U.S. Consumers Trust Brands More Than The Government
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 14, 2020
Increased trust in brands points to a new "wellness economy" where 9 ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct Response
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Direct-response advertising made up 54% of podcast advertising in 2019 -- ...
- Brands Fail At Increasing Site Traffic: Here's How A Few Succeed During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Four of the 25 D2C brands SimilarWeb identified as holding on ...
- Microsoft Spins Off Chinese Chatbot Xiaoice
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2020
Microsoft is spinning off its AI-based chatbot technology, Xiaoice, into a stand-alo ...
- COVID-19 Store Closures Force Brands, Retailers To Personalize Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2020
In a recent study, 29% of consumers said they are more like ...
- Microsoft's Life With Google
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 13, 2020
The Android Compatibility Program ensures that a device using the Android operating syst ...
- Google CEO's 15 Direct Reports
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 13, 2020
Google CEO Sundar Pichai's inner circle of direct reports helping him r ...
- Pinterest Latest To Unknowingly Host Sexual Images, Conspiracy Theories
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 13, 2020
OneZero claims Pinterest is the latest to unknowingly host derogatory content, whi ...
- The Underestimated Power Of The Hispanic Market
Data & Programmatic Insider, Laurie Sullivan - Monday, July 13, 2020
The Latino market now has spending power of $1.5 trillion, which advertise ...
- Target, MTV Separate Church And State
Performance Marketing Insider, Laurie Sullivan - Monday, July 13, 2020
Target and MTV have added to their "blocklist" to keep their a ...
- Former Google Chief Compliance Officer Tips Off Brands On Tackling Discrimination, Harassment, Racism
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2020
Former Google VP and Chief Compliance Officer Andy Hinton provides expert advi ...
- Google Prepares To Enforce Tracking Policy In August
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2020
Google will begin enforcing a policy prohibiting the promotion of products ...
- Rakuten CMO Found Love Of Storytelling Through Connie Chung, Barbara Walters
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Dana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchor ...
- Apple, Nokia Launch Tools To Support 5G
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 10, 2020
Nokia worked with Apple to develop and launch a set of too ...
- Would Google Agree Not To Use Fitbit Health Data?
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 10, 2020
Google might be able to fend off EU antitrust investigations if ...
- Amazon Loopholes: Slipping Through The Cracks
Performance Marketing Insider, Laurie Sullivan - Friday, July 10, 2020
In an effort to restore credibility across the marketplace, Amazon will so ...
- Amazon, Google Unknowingly Funding COVID Conspiracy Sites To The Tune Of $25 Million
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The real issue for Google, Amazon and others is identifying sites th ...
- Google Makes Swirl Ad Format Available To All Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The new format, made available Thursday to all advertisers using Display &am ...
- Captify, PubMatic Make Dynamic And Live Search Data Available To Programmatic Buyers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
Bringing search data to programmatic advertising, Captify partnered with PubMatic to all ...
- What Thieves Pay For Passwords -- And Brands' Responsibility To Protect Them
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
More than 15 billion exposed credentials are in circulation on the da ...
- Looking To Reach Commuters? Foursquare Data Shows It's Time
Performance Marketing Insider, Laurie Sullivan - Thursday, July 9, 2020
Although public transportation remains down from last year's highs, in certain geograph ...
- Bazaarvoice's Acquisition Of Curalate A 'Right Time, Right Place' Deal
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 8, 2020
"We have observed and expect deal flow to continue to accelerate ...
- Google, Others Introduce Open-Source Commons To Manage Trademarks
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 8, 2020
Open Usage Commons aims to provide education and give guidance around h ...
