- Ad Campaign Calls For Google Breakup As Alphabet Shareholder Meeting Begins
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2020
Freedom From Facebook & Google has launched a digital ad campaign targeti ...
- Nielsen: How Brands Can Prepare For Second-Half Year Declines
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 3, 2020
A reduction in COVID-19-themed messaging could act as a barometer for h ...
- Google, Amazon, Citigroup, Others Show Support For Social Justice, But FEC Filings Tell A Different Story
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 2, 2020
Tech giants, banks and other companies are rushing to show support f ...
- Google Cloud Strikes Deal With UK Government, COVID-19 Impacts Adoption
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2020
The deal allows organizations including government departments, local councils and the Nation ...
- Google Stands For Racial Equality
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 2, 2020
Google and Alphabet CEO Sundar Pichai wrote about grief and optimism ov ...
- France Rejects Apple-Google COVID-19 Tracing App, Builds Its Own
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 2, 2020
France is rolling out a COVID-19 contact-tracing app, becoming the first maj ...
- Bing Webmaster Tools Makes Competitive Link Data Available
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 2, 2020
Bing announced a new feature that gives competitive link data in Bing Webmaster Tool ...
- Pinterest Says Search With Your Camera
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 2, 2020
A shop tab on the Lens results will change the way Pintere ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
Lotame's managing director of Latin America says the company is helping clien ...
- Facebook, AppsFlyer Partner To Improve Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 2, 2020
AppsFlyer on Tuesday announced a partnership with Facebook Audience Network to bri ...
- Google's Experimental Sodar VR Tech Identifies Distance
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 1, 2020
An experimental technology from Google lets people know if they are standi ...
- Advertising Industry Begins Process To Gain Data Certification
Data & Programmatic Insider, Laurie Sullivan - Monday, June 1, 2020
Eyeota is one of the first companies to gain certification through ...
- D2C Brand Public Goods Tests Advertising Rules Around COVID-19
Digital News Daily, Laurie Sullivan - Friday, May 29, 2020
In response to price gouging, some publishers such as Google and Facebo ...
- Interesting Keywords, Terms Emerging From COVID-19 Search Queries
Performance Marketing Insider, Laurie Sullivan - Monday, June 1, 2020
Amid the typical COVID-19 searches on Healthline.com and MSN Health, marketers fi ...
- Visa Identifies Behavioral Changes In Consumer Spending
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
As the cashless economy moved online in Q1, overall U.S. payments throu ...
- Tesla Being Pushed By Shareholder To Use Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
Tesla shareholders will vote on whether the company will use paid advertisi ...
- Data Privacy Concerns Prompt Browser, Search Engine Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
Two European companies have formed a partnership that allows consumers to ke ...
- Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
MainAd, based in Italy, has expanded into the U.S. to support programmat ...
- National Brands Need To Act Local As Consumers Rethink Priorities Due to COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
A Nextdoor report suggests there is a movement to improve neighborhoods a ...
- Google Slows Hiring
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 29, 2020
Google said it's slowing the pace of hiring, adding people recruited ...
- Google, Microsoft Work Together To Improve Spellcheck In Chrome, Edge Browsers
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 29, 2020
There are not too many times someone can say Microsoft and Goog ...
- SEO Expert Jumps From Vivid Seats To CouponCabin
Performance Marketing Insider, Laurie Sullivan - Friday, May 29, 2020
Bryson Meunier this week became SEO director for the local coupon sit ...
- Connexity Acquires Skimlinks As Affiliate Marketing Consolidation Continues
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Connexity on Thursday announced the acquisition of Skimlinks, which helps to moneti ...
- Google To Consider 'Page Experience' in Search Ranking Of Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
The algorithm update -- Google Page Experience -- will evaluate the w ...
- Google, Microsoft Consider Stakes In Telecom
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 28, 2020
Google reportedly is considering a minority 5% stake in India's Vodafone Idea, accordi ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significa ...
- Advertisers In New Zealand First To Receive Google Ad Credits
Performance Marketing Insider, Laurie Sullivan - Thursday, May 28, 2020
This is the first phase of Google's program to provide $340 milli ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
"Brands need to have a balance, but we see campaigns today skew ...
- Google Analytics Partner Digodat Merges With S4Capital's MightyHive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
Online is proving to be the most measurable and best-performing alternative f ...
- Constellation Acquires Tune, Combines With Cake To Consolidate Performance Marketing Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
The combined companies will become formidable rivals to Partnerize, Impact and othe ...
