- Google Analytics Rolls With Redesigned App
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 25, 2016
Since data is quickly becoming one of the more important pieces ...
- Gfk MRI Builds Political Ad Targeting Data Segments
Data and Targeting Insider, Laurie Sullivan - Monday, April 25, 2016
GfK MRI has partnered with data management platforms (DMPs) to develop ...
- Google Paid Search Positions No. 1, No. 4 Show Most Promising Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 22, 2016
Advertisers might find the cost per click (CPC) for paid search a ...
- Google, Microsoft Financials Push Heavy Into Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 22, 2016
Google and Microsoft will rely heavily on revenue from their respective clo ...
- Vulnerabilities Through Voice Search, Chat Bots, And IoT Devices Require Greater Focus
SearchBlog, Laurie Sullivan - Monday, April 25, 2016
Voice search and chat bots have become amazing tools for advertisers. Y ...
- IAB Reports $59.6 Billion In 2015, Mobile And Programmatic Drive Growth
MediaDailyNews, Laurie Sullivan - Thursday, April 21, 2016
In 2015, the U.S. interactive ad revenue reached $59.6 billion in 201 ...
- Search Takes The Majority Of Digital Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 21, 2016
Search advertising still holds the largest market share, despite only seeing ...
- Google Advertising Revenue Reaches $18 Billion On Strong Mobile, Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 21, 2016
Alphabet and Microsoft reported earnings Thursday, with each providing their own perspecti ...
- Google's Paid Search Ads Tweak CPCs, CTRs For Top Auto Keywords
SearchBlog, Laurie Sullivan - Friday, April 22, 2016
Redesigns don't always work, especially when it comes to ad placement. ...
- Google Digs Into Addressable TV, Serves Listing In Search Results
MediaDailyNews, Laurie Sullivan - Wednesday, April 20, 2016
Google made a strong push Wednesday into the budding multimillion-dollar addressable ...
- Google, Microsoft Expected To Report Slower Growth
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2016
Alphabet -- Google's parent company -- and Microsoft will report quarterly earnin ...
- Chobani, Gatorade Tie Higher Offline Sales To Search, Video Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2016
Consumer product goods (CPGs) companies have begun to see measurable increases f ...
- Report: Companies Will Spend $65 Billion On SEO In 2016
SearchBlog, Laurie Sullivan - Thursday, April 21, 2016
Businesses in 2016 will spend an estimated $613 billion for digital marketi ...
- Rocket Fuel's Programmatic Platform Ties In Merkle Data
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 20, 2016
Rocket Fuel said Wednesday that Merkle’s DataSource is now available through i ...
- Bain Study Emphasizes Dazzle -- And Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 20, 2016
Using data to inform marketing decision has become the lifeblood of mo ...
- Google Scans Billions Of Android Apps, Too Many In High-Risk Security Category
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 19, 2016
Google has released the second annual report on the state of Andro ...
- Google Tracks Offline Sales From YouTube TrueView Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 19, 2016
Google has developed technology that allows it to measure the impact ...
- Yahoo Search Business Takes A Beating, Mobile And Display Bright Spot
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 19, 2016
Yahoo reported that revenue fell 11% to $1.09 billion for the fir ...
- Shortened URLs Make It Easier To Track People Online, Offline
SearchBlog, Laurie Sullivan - Wednesday, April 20, 2016
Helping people share more links to online documents or articles in soci ...
- EU Expected To Charge Google Over Apps
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 19, 2016
The European Union plans to issue formal antitrust charges against Google for alleged ...
- Google Glitch Takes Down Third-Party Services
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 19, 2016
A Google outage for companies using OAuth, a third-party tool used ...
- Verizon Leading Yahoo Bidder Pool
MediaDailyNews, Laurie Sullivan - Monday, April 18, 2016
Verizon could become the last Yahoo bidder standing. Of the original 40-compa ...
- Search, Discovery Apps To Generate Billions In Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 18, 2016
Local search and discovery apps will generate $12.2 billion in revenue annual ...
- Good Morning Emma
SearchBlog, Laurie Sullivan - Tuesday, April 19, 2016
Emma, a neural network, has been in development for the past yea ...
- 1-800-Flowers Finds Love On IBM Cloud, Talks Bots For Service Center
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2016
Arnie Leap, 1-800-Flowers CIO, talks like a CMO. He understands the importan ...
- Microsoft Works With YouTube To Promote Halo 5
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2016
Gamers may debate their loyalty to Master Chief vs. Spartan Locke ...
- Google Honing Local Home Services
SearchBlog, Laurie Sullivan - Monday, April 18, 2016
Building out local advertising offerings, Google's home service advertisements are now availab ...
- Meet The 360-Degree Rich Media Unit, VR Included
MediaDailyNews, Laurie Sullivan - Thursday, April 14, 2016
With the ability to spin a car 360 degrees in an ima ...
- Google Fiber Working On Connecting Wireless Service To Fiber Lines
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 14, 2016
Engineers at the Alphabet subsidiary Google Fiber are working on connecting wirele ...
- Report: App Store Plans Auction-Based Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2016
Apple is weighing its options to add search advertisements in its A ...
